New revenue = 10 100 X 2 = $20 200 New gross profit = 30% X 20 200 = $6 060
Increase in gross profit = 6 060 – 2 020 = $4 040
The increase in gross profit of $4 040 is greater than the increase in rent of $1 500. An additional profit of $2 540 can be made. With the doubling of units sold, other costs are likely to increase which might reduce profit. The doubling of units sold with selling price remaining constant is an unrealistic assumption. It is not likely that the gross will increase. There will be an increase in risk because of the increase in rent which is fixed cost which will have to be paid even if no profit is made. If sales do not increase, the increase in rent will wipe off the profit completely. It is advisable to enter the proposed joint venture because an additional profit can be made.
They have both taken out of the business more than what they are entitled or the business has been making losses. They both owe money to the business.