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  • Framework Medmon

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    Niko Radityo
    4 views1 page
    This document outlines the need to be informed daily of real-time media trends and issues to determine next steps to mitigate or take proactive action. It specifies that the information needed includes mentions of who said what in which publication, the general sentiment, which clients or brands might be affected or find it relevant, an analysis of recommended steps to take, and an urgency level.

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    This document outlines the need to be informed daily of real-time media trends and issues to determine next steps to mitigate or take proactive action. It specifies that the information needed includes mentions of who said what in which publication, the general sentiment, which clients or brands might be affected or find it relevant, an analysis of recommended steps to take, and an urgency level.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Framework Medmon

    Uploaded by

    Niko Radityo
    This document outlines the need to be informed daily of real-time media trends and issues to determine next steps to mitigate or take proactive action. It specifies that the information needed includes mentions of who said what in which publication, the general sentiment, which clients or brands might be affected or find it relevant, an analysis of recommended steps to take, and an urgency level.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    what do we need?

    /objectives
    - to be informed of latest trends/issues real-time every day
    - to find out next steps to mitigate or take proactive media action

    What kind of info needed?


    - mention of who in where (publication)
    - how is the general sentiment
    - which clients/brands it might affect/be relevant to
    - analysis of what steps to take
    - when (urgency level)

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