• Q.

Imagine that Arjun, the founder of a start-up, is looking to raise capital

from Private Equity funds and investors. He is a Chartered Accountant, and
has previous experience of working at a financial advisory firm. Arjun has
been extremely passionate about Food and is hence working on a health
foods company. The company that he has formed has combines taste and
health and is into snack bars, cereals and juices. He has already launched
his product but is yet to find the correct product market fit for his offerings.
He is looking at various distribution channels through which he can push
his products to get to his consumers, and is conscious about the resources
that this will take up. In about 400 – 500 words, you have to mention the
reasons for picking such a profile – idea combination. Your answer has to
include the benefits that you feel such a profile brings to the idea that you
have picked. You can also include previous examples of other real-life start
up founders in India or outside, who had similar profiles and were
successful with similar (not necessarily same) ideas.

Arjun's profile as a Chartered Accountant with experience at a financial advisory firm brings
a number of benefits to his health food start-up. First and foremost, his financial
background and experience working with financial advisors give him a strong foundation in
financial planning and management, which will be crucial in running a successful business.
This includes skills such as budgeting, forecasting, and understanding how to raise capital
from investors.

Additionally, Arjun's passion for food and his focus on combining taste and health in his
snack bars, cereals, and juices show a strong understanding of consumer preferences and
market trends. This combination of financial expertise and industry knowledge will be
instrumental in identifying the correct product market fit for his offerings and finding the
most effective distribution channels to reach his target consumers.
There are many examples of successful start-up founders in India and around the world
who have similar profiles and were able to achieve success with their ideas. One example is
Mukesh Bansal, the co-founder of Myntra and CureFit, who has a background in engineering
and finance and used his expertise to build successful ecommerce and health and wellness
companies in India. Another example is Howard Schultz, the former CEO of Starbucks, who
has a background in marketing and finance and used his skills to turn Starbucks into a global
coffee company.
Overall, Arjun's profile as a Chartered Accountant with experience in financial advisory and
a passion for food brings a strong foundation in financial management and industry
knowledge to his health food start-up, which will be crucial in finding the correct product
market fit and building a successful business.
Q. Imagine that Arjun, the founder of a start-up, is looking to raise
capital from Private Equity funds and investors. He is a Chartered
Accountant, and has previous experience of working at a financial
advisory firm. Arjun has been extremely passionate about Food and
is hence working on a health foods company. The company that he
has formed has combines taste and health and is into snack bars,
cereals and juices. He has already launched his product but is yet to
find the correct product market fit for his offerings. He is looking at
various distribution channels through which he can push his
products to get to his consumers, and is conscious about the
resources that this will take up. Imagine that Arjun is looking to
raise funds in the profile – idea combination that you have picked.
Given the conditions, please pick among which of the four benefits;
the stamp of quality, network driven benefits, advisory benefits or
financial benefits, would Arjun be emphasizing the most, while
looking at investors. (300 – 400 words).
As a Chartered Accountant with experience in financial advisory, Arjun is likely to be most
interested in financial benefits when looking for investors. This means he will be looking for
investors who can provide capital to help fund and grow his health food company. He may
also be interested in the stamp of quality that certain investors can provide, as this can help
to legitimize and enhance the reputation of his company.
However, given that Arjun is still in the process of finding the correct product market fit for
his offerings, he may also place a high value on advisory benefits. This means he will be
looking for investors who can provide guidance and advice on how to best position and
market his products to find success in the marketplace.
Network-driven benefits may also be of interest to Arjun, as he is looking at various
distribution channels to push his products. Investors with established networks and
connections in the food industry may be able to help Arjun connect with the right
distributors and other partners to get his products in front of the right consumers.
Overall, it is likely that Arjun will be emphasizing a combination of financial, advisory, and
network-driven benefits when looking for investors, with a particular focus on finding those
who can provide the capital and guidance he needs to grow his health food company and
find the right product market fit.