USP

Unique Selling Proposition

 It’s a company’s main
selling point and
shapes your brand,

USP
market positioning,
marketing messages
and techniques, and
client interaction.
How To Create
Unique Selling
Proposition
6 Steps Building USP
1. Define your target market. Find out what benefits your target customers are
looking for.
2. Identify what makes your product or service unique. Identify your
competition, what they’re offering, how's your offering differs, and which
marketing messages are working for other brands.
3. Position your USP to highlight benefits. Highlight the benefits of doing
business with you. in a way that’s appealing to your target customers.
4. Make your USP clear and concise. Keep it short, sweet, and to the point.
5. Test and revise your USP. Make sure it’s working, and iterate as needed or test
new ideas.
6. Promote your Unique Selling Proposition. Get the word out there about what
makes you different.
Commitment to the highest
quality coffee in the world
Commitment to the highest
quality coffee in the world
An Ojek for Every Need