At the end of this lesson, learners are expected to :

1. discuss branding;
2. identify good features of product brand; and
3. generate a clear and appealing brand.
What do you understand
about it?
What’s the main purpose
of it?
Does it help in any type
of business?
 BRANDING
is a marketing practice of
creating name, tag lines,
symbol or designs that
identifies and differentiates
product or services from the
rest.
BRANDING is
also a promise
to your
customers.
Here are some examples:
OPPO
PANTENE
M LHUILLIER
PALAWAN PAWNSHOP
JOLLIBEE
MANG INASAL
COCA COLA & ROYAL
SPRITE
BDO
BPI
Your brand is
derived from who
you are, who you
want to be and what
people perceive
you to be.
FEATURES OF A
GOOD PRODUCT
BRAND
FEATURES OF A GOOD
PRODUCT BRAND
üDelivers the message clearly
üConfirms your credibility.
ü Connects your target prospects
emotionally
üMotivates the buyer
üConcretizes user loyalty.
Here are some simple tips to
publicize your brand:
üDevelop a tagline.
What is a TAGLINE?
In the context of branding, a
tagline is a memorable motto or
phrase that's designed to serve as
a permanent expression of your
company's greater purpose and
mission.
LET’S DO THIS!
“Bida ang Saya.”
“Obey Your Thirst”
“Making Great Things
Possible”
“I’m Lovin It.”
“Just Do It.”
“Impossible is Nothing.”
“Let’s Go Places.”
“Drive Your Ambition.”
“We Find Ways”
“You’re In Good Hands”
üGet a great logo.
suitable to your
business

consistent with
your tagline
üWrite down your brand messaging.
üBe true to your brand.
Deliver your
brand promise.

Be authentic.
üBe consistent.
WHAT COMES IN YOUR MIND?
 A STATEMENT THAT
DESCRIBES HOW YOUR
PRODUCT OR
COMPANY IS
Unique Selling DIFFERENT THAN THE
COMPETITION.
Proposition
USP take a unique quality and explain
how that quality will benefit your
customers, all in a few memorable words.
 What your
brand does
What the well?
customer
wants?

What your
competitor
does well?
USP requires careful analysis of
other business’ ads and not
marketing messages.
Here’s how to discover your USP and how to use it
to increase your sales and profit:

üUSE EMPATHY
PUT YOURSELF IN YOUR
CUSTOMER’S SHOES.
ü IDENTIFY CUSTOMER’S
DESIRES
IT IS VERY IMPORTANT FOR
YOU TO UNDERSTAND AND
FIND OUT WHAT DRIVES
AND MOTIVATES YOUR
CUSTOMERS TO BUY YOUR
PRODUCT OR SERVICE.
 ü Discover customer’s
genuine reasons for
buying the products.

INFORMATION IS VERY
IMPORTANT IN DECISION MAKING.
Things to remember when using USP:
ü PUT YOURSELF IN YOUR CUSTOMER’S SHOES.
ü KNOW WHAT MOTIVATES YOUR CUSTOMER’S
BEHAVIOUR AND BUYING DECISIONS.
üTHE PRODUCT IS NOT FOR YOUR
SELF SATISFACTORY BUT FOR
YOUR CUSTOMERS.
ü YOUR PRODUCT
MUST HAVE THAT
“LOVE AT FIRST
SIGHT “ IMPRESSION

ü BE
A STONE IN THIS
HOMOGENOUS
WORLD.