Job Description

Marketing Executive
Title: Marketing Executive

To join our busy Corporate Communications team, we are looking for a dynamic person with a
positive attitude who will provide support for Software Europe’s marketing activities.

This role will educate, communicate and inform prospects and customers about Software Europe
and its products and services.

What do we do? We are at the cutting edge of technology with our B2B cloud solutions which
are complemented with Smartphone Apps. We sell this technology to some of the world’s
biggest companies. In fact Europe’s biggest employer is one of our customers. We have
Premier League football teams, exclusive fragrance brands and a selection of communications
Role:
customers as clients.

What you will do? Have fun. Get creative and tell the world about what we are doing and why
they should use our technologies. It’s that simple. There’s the day-to-day stuff of course,
Google AdWords, website updates and social media to manage, but we want creativity and that
desire to be exceptional.

You are going to need to understand what we do so a technical bias is really going to help us
both…but we’re not talking anything more than understanding the power of cloud and mobile
technologies.

Reporting to the Marketing Manager the successful candidate will:

• Manage the production cycle of marketing materials; including leaflets, posters, flyers,
newsletters and email campaigns.
• Write and proofread corporate literature and articles for Software Europe and each
Responsibilities: product. These documents will reflect key messages, features and benefits.
• Ensure all marketing materials produced have a positive visual impact.
• Enforce and follow brand guidelines, ensuring the brand recognition grows within the
target market.
• Generate sales leads through electronic communications such as email campaigns, pay
per-click adverts, social media and website optimisation for all products, services and
 events.
• Liaise with external contacts such as designers, print agencies and editors.
• Manage the distribution of marketing material.
• Maintain and update the internal CRM (contact management) database.
• Plan, organise and promote product specific events such as conferences, seminars,
receptions and exhibitions; and attend where required.
• Conduct market and customer research.
• Work with the Corporate Communications team to develop marketing plans and
strategies.
• Keep current with professional sector news.
• Analyse and monitor competitors and their marketing strategies.
• Review, optimise and update the corporate website to ensure maximum visibility and
accessibility, ensuring visitor retention.
• Post marketing campaign evaluation.
• Support the Marketing Manager and other colleagues.
• Support all departments when required.
• Compliance with all company policies and procedures, data protection and health and
safety requirements
• Fulfil any additional duties as the business may require

• Excellent people skills. E

• Design and creative flair with a demonstrable track record. E
• Excellent attention to detail. E
• Superior level of written and verbal communication skills. E
• Self-motivator and able to work within a team environment. E
• In-depth knowledge of the Microsoft office suite, including Microsoft Excel, Word,
PowerPoint. E
• Excellent multimedia skills in design and implementation, with knowledge of Adobe
Creative Cloud apps including, Photoshop, Illustrator, InDesign, Flash, Dreamweaver
Premier Pro, or similar. E
Person • Experience or knowledge of social media channels and strategy (not limited to but
Specification: primarily) Twitter, LinkedIn, Facebook, Google+ with a demonstrable track record. E
• A graduate or equivalent experience. D
(E) Essential
• A demonstrable track record showing progressively holding more responsible positions
(D) Desirable in marketing. D
• Familiarity and skill with the tools of the trade in marketing including PR, written
communication, website development, market research, product packaging, Microsoft
software suite of products, visual communication software products, and creative
services. D
• Project management practice. D
• Presentation skills. D
• Marketing research and analytical experience. D
• Website management including prior experience of managing content management
systems (CMS). D
• Experience or knowledge of SEO. D
• Experience or knowledge of Google AdWords. D

Innovative Technology. Exceptional Service.

Software (Europe) Ltd. VAT Reg No GB526164259, Registered in England No 2360522.
 • Experience or knowledge of Salesforce or similar cloud based CRM (contact relationship
management systems). D
• Experience managing external PR firms and contractors. D
• Experience in the global marketplace. D

• Competitive annual salary

• Childcare voucher scheme
• Day off to celebrate your birthday!
• Employer contributing pension scheme
Benefits:
• Private health care with dental
• Ample free parking
• Social facilities and events and friendly working environment
• Purpose built offices and up-to-date technology

Software Europe was established in 1989 and is a leading provider of innovative software
solutions and services to the private and public sector. Software Europe’s cloud based
technology enables customers to streamline their business processes. We offer a unique level of
configurability which integrates into an organisation with minimal disruption and maximum return
on investment. Supported by our range of mobile applications, our technology is game changing
About and exciting.
Software Europe:
We have an enthusiastic and dynamic team, a superb support structure and a very positive
attitude and we are looking for the best people to take us to our next phase of growth. With the
average tenure of employees exceeding five years, it is clear that Software Europe is a very
special place to work - a place where people are dedicated, passionate, creative, diverse, and
driven - and a place where people are recognised and rewarded for their performance.

Innovative Technology. Exceptional Service.

Software (Europe) Ltd. VAT Reg No GB526164259, Registered in England No 2360522.