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    This document outlines the topics that will be covered on the midterm examination for the course "E-Commerce and Internet Marketing" taught by Atty. Franz D. Caputolan. The exam will test knowledge on concepts like marketing, contracts of sale, e-commerce business models, strategic planning, traditional vs e-commerce, personal information protection, marketing planning processes, and the key elements of marketing including the 4Ps. Students will need to demonstrate understanding of these fundamental subjects as well as the rights and obligations of parties in legal contracts.

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    This document outlines the topics that will be covered on the midterm examination for the course "E-Commerce and Internet Marketing" taught by Atty. Franz D. Caputolan. The exam will test knowledge on concepts like marketing, contracts of sale, e-commerce business models, strategic planning, traditional vs e-commerce, personal information protection, marketing planning processes, and the key elements of marketing including the 4Ps. Students will need to demonstrate understanding of these fundamental subjects as well as the rights and obligations of parties in legal contracts.

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    © All Rights Reserved
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    21 views1 page

    Midterm Examinations in Marketing

    Uploaded by

    franz caputolan
    This document outlines the topics that will be covered on the midterm examination for the course "E-Commerce and Internet Marketing" taught by Atty. Franz D. Caputolan. The exam will test knowledge on concepts like marketing, contracts of sale, e-commerce business models, strategic planning, traditional vs e-commerce, personal information protection, marketing planning processes, and the key elements of marketing including the 4Ps. Students will need to demonstrate understanding of these fundamental subjects as well as the rights and obligations of parties in legal contracts.

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    © All Rights Reserved
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    MANDAUE CITY COLLEGE

    MANDAUE, CITY CEBU

    MIDTERM EXAMINATIONS

    E-Commerce and Internet Marketing

    Atty. Franz D. Caputolan

    1. What is Marketing?
    2. What is a Contract of Sale?
    3. What are the stages of the Contract of Sale?
    4. Who are the parties involved in a contract of sale?
    5. What are the different E-Commerce business Models
    6. What are the obligations of the parties in a contract of sale?
    7. What is strategic planning?
    8. How is strategic planning differs from tactical and operational planning?
    9. What are the differences between Traditional Commerce and E-Commerce
    10. What are the advantages and disadvantages of E-Commerce vs. Traditional Commerce
    11. What is Personal Information
    12. What is Sensitive Personal Information
    13. What is privileged information?
    14. What are the rights of the Data subject?
    15. What are the exceptions of the disclosure requirements of personal and sensitive personal
    information?
    16. What are the strategic Marketing Planning Process
    17. What are the things that can be done to implement the plans more effectively?
    18. What are the elements of a marketing plan?
    19. Cite the roles of advertising
    20. What are the 4Ps of Marketing?

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