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  • Question Bank of Direct Marketing PDF

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    This document contains questions about various aspects of direct marketing such as defining direct marketing, its characteristics and advantages, different media used, customer loyalty strategies, business-to-business versus consumer direct marketing, value-added direct marketing, and short notes on specific direct marketing tactics like telemarketing, direct mail, catalogs, e-media, direct response packages, storylines, cross-selling and up-selling, and customization and personalization.

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    This document contains questions about various aspects of direct marketing such as defining direct marketing, its characteristics and advantages, different media used, customer loyalty strategies, business-to-business versus consumer direct marketing, value-added direct marketing, and short notes on specific direct marketing tactics like telemarketing, direct mail, catalogs, e-media, direct response packages, storylines, cross-selling and up-selling, and customization and personalization.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    91 views1 page

    Question Bank of Direct Marketing PDF

    Uploaded by

    vaishalic
    This document contains questions about various aspects of direct marketing such as defining direct marketing, its characteristics and advantages, different media used, customer loyalty strategies, business-to-business versus consumer direct marketing, value-added direct marketing, and short notes on specific direct marketing tactics like telemarketing, direct mail, catalogs, e-media, direct response packages, storylines, cross-selling and up-selling, and customization and personalization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Question Bank of Direct Marketing

    1. What is Direct Marketing?


    2. What are the various types of direct marketing offers?
    3. Define Direct Marketing? What are the characteristics and advantages of Direct Marketing?
    4. What are the various media of direct marketing? Explain any two in details?
    5. What is DBMS? What are its objectives and advantages?
    6. What is a data warehouse? And how does it differ from data base?
    7. What is data mining and what are its uses and limitations?
    8. What is customer loyalty? What are the strategies for ensuring customer loyalty on/through
    internet?
    9. What are the advantages of catalogue, and what are the features required in a catalogue?
    10. What is b2b direct marketing and who does it differ from consumer direct marketing?
    11. What is value added direct marketing and how is it different from traditional marketing?

    Write Short notes on:

    a. Tele marketing
    b. Direct mail
    c. Catalogues
    d. E media and Broadcast
    e. Direct response package
    f. Story lines
    g. Cross selling and up selling
    h. Customization and personalization

    NOTE: All answers must be related to DIRECT MARKETING

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