ASSIGNMENT TOPIC

Marketing Plan
SUBMITED TO:
MADAM AaSIA BOHIO
SUBMITED BY: Samar
Batool Khoso
DEPARTMENT: BBA
BATCH 2K21
 Contents:
 1:Segmentation
2:Target market:
3:Positioning
4:Marketing mix (4pc(
5:SWOT ANANLYSIS
6:Strength
7:Weakness
8:Threats
9:Conclusion
MARKET PLAN SUPER STORE
SEGMENTATION:
We done segmentation for a super store on the basis of
geographical area. We decide we will cover those areas where
survive middle and low class people and we will provide them
our goods and services on the basis of their income.
Target:
In NF there is no concept of any super store that provide the
good quality and low cost of product that actual people wants
to buy. It will be located at the Sindh Colony NF.
Target Audience:
Low Income Families
High Income Families
Students.

Positioning:
Our super store located at the main area of NF. This area is
best area which we are selected for our super store. Benefits
of our location is provide all types of goods and services to all
categories of peoples/customers.
 Marketing Mix:
1: Services
2: Place
3: Price
4: Promotion
1. Services:
We are providing our services to students, High & Low
income holders provide every type of products/goods on
the basis of their needs.
2. Place:
Our super store located at the main area of NF. This area is
best area which we are selected for our super store.
3. Price:
Price will be set according the customers and quality of
goods that customers wants to buy.
4. Promotions:
We use different multifactor approaches to advertise our
super store that include Flyers, Posters, Print media,
banner & steakers..
 SWOT Analysis
1. Strength:
Strength of our super store is our Quality of goods and
services that we are provides our customers.
2. Weakness:
Weakness of our super store shortage of goods and
sometime rude behave of our workers with customers.
3. Opportunities:
Opportunities of our super store is here we also provides
and offer people for work in our super store on the basis
of daily wages.

4.Threats:
Threat of our institution is our competitors and few
workers that can’t performed their tasks honesty.