ASSIGNMENT SUBMITTED TO SIR TABASSUM IQBAL

MEMBERS:

IZZA TANVEER (01-114201-006)

KOMAL ZEHRA (01-114201-007)
RABBANI KHAN (01-114201-012)
BAHRIA UNIVERSITY, ISLAMABAD

REPORT FOR FOUNDERS

Introduction:
A survey is a data collection method used to gather information about individuals. It
enables researchers to collect a wide range of information and data efficiently. A survey
can be done through several ways such as e-mail, phone call, questionnaire, interview
and so on. This report presents the objectives of the survey, statistical analysis of the
survey data (calculation, and diagrams), and the conclusion of the survey.
The purpose of this report is to examine the result of founder restaurant survey in which
classification question is evaluated. The survey was conducted by means of a
questionnaire given to the people come to that restaurant, to complete. People were
asked about their gender, age, income and number of children. This report outlines the
result of survey

 Objectives:

1. To apply the use of statistics in real life events.

2. To apply the knowledge gained to analyze statistical data.
3. To analyze the people classification about age, gender, income, children in founder`s
restaurant.

Market segmentation:
 Number of children
 frequency
45
42
40
35
30
25 24
20 20
15
10
5
0
none 1,2 more than 2

frequency

Graph shows that only 20 children are below the age of one, 24 are lies between 1-2,
and 42 are above 2 which means children age more than 2 interested in founder`s
restaurant.

 Gender

frequency

female

male

Graph shows that male likes to eat more in this restaurant than females. It could be
because of food quality, atmosphere, and sound prices.

 Age
 frequency
60+

50-59

35-49

26-34

18-25

0 10 20 30 40 50 60

People`s income lies between 35-49 visited more than other age people. In graph
around 52% people at this age like to eat in this restaurant.

 Income

frequency
frequency

0 10 20 30 40 50
60 70

20,000-35,000 35,001-50,00 50,001-75,000

75,001-100,000 more than 100,000

In graph people`s income more than 100,000 interested more than lower income
because of service, employees, food etc.

Regression :
 Regression Statistics
Multiple R 0.743757839
R Square 0.553175723
Adjusted R Square 0.531110326
Standard Error 0.312760261
Observations 86

ANOVA
df SS MS F Significance F
Regression 4 9.809220667 2.452305 25.0698 1.58424E-13
Residual 81 7.923337473 0.097819
Total 85 17.73255814

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept 1.679232218 0.192638397 8.717017 2.9E-13 1.295942235 2.0625222 1.295942235 2.062522202
x17 0.192351422 0.061050067 3.150716 0.00228 0.070880938 0.31382191 0.070880938 0.313821906
x19 -0.51057312 0.0725903 -7.03363 5.8E-10 -0.655005051 -0.3661412 -0.655005051 -0.366141195
x20 -0.05896583 0.044451188 -1.32653 0.18839 -0.147409751 0.02947809 -0.147409751 0.029478089
x21 -0.01384921 0.028376602 -0.48805 0.62683 -0.07030975 0.04261132 -0.07030975 0.042611323

Correlation:

  x17 x19 x20 x21

x17 1
x19 -0.24932 1
x20 -0.34683 0.223112 1
x21 0.629537 -0.07669 0.004121 1

r >.7 (multi-co linearity)

No multi-co linearity exist in this correlation.

Conclusion and recommendation:

Through this assignment, we had learnt to apply the mathematics skills in real life
situation. We learnt the ways to collect, analyze data and later transform them into
statistical analysis. After analyzing the data collected, we come to know the age,
gender, and income classification. Children age above 2 is higher than small, which
means children above 2 likes this restaurant. Male are more than female. Age of
people lies between 35-49 prefer founder`s restaurant more. People who have income
more than 100,000 visited more in this restaurant. This could be because people likes
that restaurant`s atmosphere, reasonable prices, best food quality, has quick service
etc.
If restaurant has large portions, competent employees, excellent food quality, quick
service, good atmosphere, reasonable prices, advertisement and other things people
wants to add is satisfied and excellent more people visited and like this restaurant.