CONVERSION FUNNEL

SEGMENTATION
BEHAVIORAL

Its purchase of chocosol occurs when consumers feel like acquiring something sweet, in order
to cover their needs, which responds to the decrease of serotonin in the body, something that
is replenished with food intake. It also has benefits as an antidepressant, strengthens the
heart, reduces the risk of suffering a stroke.

PSYCHOGRAPHIC

Chocosol can be consumed by different social statuses, who have a variety of personalities as
well as moods, whether happy, sad, etc. The lifestyle they lead is active, but at the same time
they seek their freedom and in it products that allow them to feel more relieved in their day to
day, at the same time that increase their well-being.

GEOGRAPHIC

Chocosol has had experience in the national market, being its main consumer the province of
Loja, since its factory is located in the south of the city of Loja. its main consumer is the
province of Loja, since its factory is located south of the city of Loja. Therefore, marketing
efforts will be directed to Lojanos and foreigners residing in Loja. and foreigners residing in
Loja, reiterating the quality of the product to the the customers in the production area and
entering new markets. The target population is 170280 inhabitants. Loja is a province with
predominantly tropical, temperate, and subtropical climates.
DEMOGRAPHICS

They must have an average income level, profession or trade will not be taken into account,
the social class is indifferent, since in all social classes there are basic food needs. The social
class is indifferent, since in all social classes there are basic food needs. Religion is not a
determining factor for the sale of the product and nationality is not relevant.

However, one of the focus will be the men or women "heads of household", who are
responsible for making purchasing decisions and have the economic resources to meet their
needs and those of the household.