PROFILE

• He was an American scholar of

strategic planning and general
management.

• He joined the faculty of Harvard

Business School in 1964 and became
a tenured professor there in 1971.

• In 1967, he published his book

entitled "Scanning the Business
Environment."
SCANNING THE BUSINESS
ENVIRONMENT
Aguilar’s book opened up the
lines of communication and
analysis. He is credited as the
founder of PEST analysis. But it
didn’t start as PEST.

It began as ETPS and

encompassed four broad factors of
the environment: Economic,
Technical, Political and Social
influences.
The Ever-Changing Acronym
ETPS (Economic, Technical, Political, and Social)

STEP (Strategic, Trend Evaluation, and Process)

STEPE (Social, Technical, Economic, Political, and Ecological)

PEST, PESTLE, STEEPLE

PESTEL — adding Environment and Legal onto PEST

 COMPONENTS OF PESTLE

ANALYSIS

POLI TI CAL ECONOMI C SOCI AL

Pol i t i ca l f a ct o r s a r e
Economic
D e s c r i b e c h a n g e s o r

considerations often
e v o l u t i o n s i n h o w

t ho s e t ha t a r e

have a financial focus

stakeholders view life and
con t r oll ed by
r e c r e a t i o n , w h i c h c a n

l e g i sl a t i v e a nd
and are related to the

t h e r e f o r e h a v e a n i m p a c t

e x e cut i v e deci s i o n s . overall economy.

on commercial activity.
 COMPONENTS OF PESTLE

ANALYSIS

TECHNOLOGY ENVI RONME N T LEGAL

Ce n t er s on Involves the Centers on “How the
i mp r ov ement s i n physical conditions courts influence
p r o duct s a nd within which organization activity?”
s e r v i ces t ha t a r e organizations

p r o v i ded by s ci e n ce . operate.
 PURPOSE OF
PESTEL ANALYSIS
ASSESS THE VIABILITY OF A NEW VENTURE
IDENTIFY OPPORTUNITIES AND THREATS
 ADVANTAGES
DEEPER ALERTNESS
UNDERSTANDING OF ON
EXTERNAL FACTORS DEVELOPMENT

MAKE USE
OF
OPPORTUNITIES
 DISADVANTAGES
IT CAN'T FACTORS
OFFER THE ARE QUICKLY
FULL PICTURE CHANGING

IT EATS
UP ALL
YOUR TIME
SUMMARY
CONCLUSION
THANK GROUP 6
Rozen Adriane Bacomo
Greg Miguel Angelo Echague

YOU!
Aaron Cajandab Esparrago
Josephine Ladica
Jelena Fiona Pedrosa
Alexander Santos