• NAME SANDIPSINH VAGHELA

• SEM :- 3RD SEM (D2D)

• SUBJECT :- EFFECTIVE TECHNICAL COMMUNICATION
• BRANCH :- CIVIL ENGINEERING 👨‍🔧
SELF-DEVELOPMENT AND
COMMUNICATION
 INTRODUCTION

• AN EFFECTIVE BUSINESS COMMUNICATION REFLECTS THE SELF BEHIND.

IN SOCIAL PSYCHOLOGY THE TERM ‘SELF’ IS USED FOR AN
INDIVIDUALS' AWARENESS OF HIS/HER ABILITIES, PERSONALITY TRAITS
AND WAYS OF DOING THINGS.
 CONCEPT OF SELF-DEVELOPMENT AND
COMMUNICATION

• ‘THE TOTALITY OF THE QUALITIES OF A PERSON IS THE

COMBINATION OF A PERSON’S PHYSICAL ,INTELLECTUAL,
MATERIALISTIC AND SPIRITUAL QUALITIES. CONSEQUENTLY,
SELF-DEVELOPMENT REFERS TO THE DEVELOPMENT OF ALL THE
ABOVE MENTIONED QUALITIES OF AN INDIVIDUAL.’
 OBJECTIVE OF SELF-DEVELOPMENT

• DEVELOPMENT OF HARMONIOUS PERSONALITY.

• DEVELOPMENT OF POSITIVE ATTITUDE.
• DEVELOPMENT OF SELF-ESTEEM.

• DEVELOPMENT OF RATIONALITY.
• DEVELOPMENT OF KNOWLEDGE.

• DEVELOPMENT OF SELF-CONFIDENCE.
• DEVELOPMENT OF CULTURAL HARMONY.
• DEVELOPMENT OF TOTALITY.
• DEVELOPMENT OF GOOD HABITS.

• DEVELOPMENT OF ORGANIZATIONAL ABILITY.

 INTERDEPENDENCE BETWEEN SELF-
DEVELOPMENT COMMUNICATION
SELF-DEV ELOPMENT STIMULATES COMMUNICATION T O BECOME M ORE EFFECTIVE AND
DYNAMIC. ON T HE OTHEHEND, EFFECTIVE COMMUNICATION PLAYS AN IMPORTANT ROLE FOR
SUSTAINABLE SELF-DEV ELOPMENT.
HOW DOES SELF-DEVELOPMENT IMPROVE COMMUNICATION?

• SELF-DEV ELOPMENT IMPROVES COMMUNICATION SKILLS.

• SELF-DEV ELOPMENT IMPROVES ANALYTICAL POWERS.

• SELF-DEV ELOPMENT WIDENS T HE VISION.
• SELF-DEV ELOPMENT BUILD CRITICAL SKILLS.
• SELF-DEV ELOPMENT ENHANCES ABILITY.
 HOW DOES COMMUNICATION
LEAD TO SELF-DEVELOPMENT

• NON-VERBAL COMMUNICATION AND SELF-DEVELOPMENT.

• ORAL COMMUNICATION AND SELF-DEVELOPMENT.
• WRITTEN COMMUNICATION AND SELF-DEVELOPMENT.
 DEVELOPMENT OF POSITIVE PERSONAL
ATTITUDES

WHAT IS AN ATTITUDE?

• IT IS A MENTAL PROCESS OF EVALUATING PARTICULAR PERSON, GROUP,

THINGS, ACTION OR IDEA

• DEFINITION :-
‘AN ATTITUDE IS A TENDENCY TO RESPOND EITHER POSITIVELY
OR NEGATIVELY TO CERTAIN PERSONS, OBJECTS OR SITUATIONS. ATTITUDES HAVE
COMPONENT, A COGNITIVE COMPONENT AND
A FEELING AN ACTION
COMPONENT.
 NATURE OF ATTITUDE

Attitudes

(Evaluation of the objects on the following

basis)

(Cognitive (Affective (Behaviourial

Information) Information) Information )
(Opinion) (Feeling) (Actions)

(Because they helps us to)

(Master our (Express our Identity )(Value

Environment) Expressive Function)
(Knowledge Function)
 HOW IS A PERSONAL POSITIVE ATTITUDE
DEVELOPED
• A PERSONAL ATTITUDE CAN BE DEVELOPED THROUGH PERSUASION. HERE THE TERM PERSUASION
MEANS, ‘THE PROCESS OF FORMING,REINFORCING OR CHANGING ATTITUDE BY
COMMUNICATION.’

• TYPES OF PERSUASION:-

❖ SUPERFICIAL
❖ SYSTEMATIC

STEPS INVOLVED IN SYSTEMATIC PROCESSING OF PERSUASIVE COMMUNICATION:-

1. ATTENDING TO THE MESSAGE

2. COMPREHENDING THE MESSAGE
3. REACTING TO MESSAGE CONTENT
4. ACCEPTING THE MESSAGE
 SWOT ANALYSIS

SWOT ANALYSIS IS AN ANALYSIS UNDERTAKEN BY BUSINESS FIRMS TO UNDERSTAND

THEIR EXTERNAL AND INTERNAL ENVIRONMENT. THE TERM SWOT CONSIST OF FOUR
WORDS:-

✓ S-STRENGTH
✓ W-WEAKNESS
✓ O-OPPORTUNITIES
✓ T-THREATS
 BASIC ELEMENTS OF
SWOT ANALYSIS
Strength

INTERNAL

Strength Weakness

EXTERNAL

Opportunities Threats
 COMPONENTS OF SWOT ANALYSIS

➢ ENVIRONMENT
a) EXTERNAL ENVIRONMENT
b) INTERNAL ENVIRONMENT
➢ STRENGTH
➢ WEAKNESSES
➢ OPPORTUNITIES
➢ THREATS
 MODEL OF INTERDEPENDENCE

• W HAT IS INTERDEPENDENCE?

I NTERDEPENDENCE IS THE SHARING OF COMMON EXPERIENCE AND A COMMON FATE

T YPES OF I NTERDEPENDENCE

1. COLLECTIVE OR M INIMAL I NTERDEPENDENCE

2. FACE TO FACE GROUPS OR M AXIMIZING I NTERDEPENDENCE
a) SOCIAL I NTERDEPENDENCE
b) T ASK I NTERDEPENDENCE
 WHOLE COMMUNICATION

• THE CONCEPT OF WHOLE COMMUNICATION REFERS TO THAT COMMUNICATION

WHICH IS ALL COMPREHENSIVE. IT INCLUDES NOT ONLY THE FACTS OF THE MESSAGE
BUT ALSO THE FEELING, VALUES AND OPINIONS OF THE SENDER WHICH IS INHERENT
IN THE MESSAGE.

• CHANNELS OF WHOLE COMMUNICATION

❑ FACTS
❑ FEELING
❑ VALUES
❑ OPINIONS
THANK
YOU