GEC-PC Purposive Communication

FT Lesson 2: TENOR, THE CORPORATE WORLD AND SWOT ANALYSIS

A. TENOR
I’ve learned that people will forget what you said,
People will forget what you did,
But people will never forget how you made them feel.
- Maya Angelou-

Important Concepts
• Among the three dimensions, tenor is by far the most complicated. It signals difficulty in
identifying what message is really conveyed.
• In registers, the attitude the speaker/writer manifests is called tenor.

Levels by which tenor can be fully understood:

1. First, examine the role, that is, whether:
- doctor/patient
- teacher/student
- father/son
- mother/daughter
- peer/peer
- employer/employee
2. Second, look into the expected characteristics whether they are employed or not.
3. Third, consider, consider the value system shared by constituents.

• Tenor is marked by power relations which could either be equal of unequal.

• Equality resides in the intent of the speaker/writer to evoke the sense of belongingness to the
listener/reader.

Punchlines from movies, for instance, are giving students the easiest source for this emotive
transcendence, as many, if not all, are drawn to watching all these sprouting genres on screen.

Famous Punchlines:
1. “Incompetence shall never be rewarded with blind loyalty.” (Varys, Game of Thrones)
2. “With great power comes great responsibility.” (Spiderman)
3. “Your love is like the wind --- I can’t see it but I feel it.” (A Walk to Remember)
4. “Sometimes doing nothing is the hardest thing to do.” (Tyrion, Game of Thrones)
5. “The greatest enemy of your life is yourself.” (Bruce Lee, Enter the Dragon)
6. “People hate what they don’t understand.” (Martha, Superman)
7. “Revenge is best served cold.” (Man on Fire)

Possible responses to the aforesaid lines may be:

• Begging • Delighted
• Boasting • Entitled
• Sarcasm • Rejected
• Humbling • Enlightened
  Tenor is always influenced by many factors.
 The message can have different implications not just by the words employed but by
the culture/speaking community that produces them.
 What one says, despite being clear and direct, may not be understood if the listener cannot
place the information in the right context.
 The speaker along with the words spoken can have multiple projections to the listener.

B. THE CORPORATE WORLD

“Power and position is never slave to someone, it moves with time.”
- Himmilicious –

• It is everybody’s dream to have an event that doesn’t go awry.

• Thus, careful communication is the key to achieve a smoother transmission of ideas.
• With the lack of appropriate concepts that control the whole event/process, much could be
wasted.
• Hence, SWOT Analysis is needed to address such unlikely circumstances.
• Van der Wagen (2008) points out that the analysis is made easy with certain steps such
as knowing the project scope, objectives, financial viability and project milestones.
• The success of a business is heavily reliant upon the determination to make words/ideas fall
into place perfectly without having to force any of them during the interaction such as the
sample with jargons for structural engineers.

C. SWOT ANALYSIS

History of SWOT Analysis

• SWOT analysis technique was found by Albert Humphrey who led a research project at
Stanford University in the 1960s and 1970s.
• He used the data from Fortune 500 companies to identify why corporate planning failed.
• His research identified a number of key areas that were critical to corporate planning and
the tool used to explore each of the critical areas was called SOFT analysis.
• Albert Humphrey and the original research team used the following categories:

“What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is
a Fault and bad in the future is a Threat.”

• In 1964, at a conference the F in ‘SOFT’ was changed to a W, and thus, the emergence of
‘SWOT’ Analysis as we know it today came into existence.

What is SWOT Analysis?

• SWOT Analysis enables a group/individual to handle everyday problems and look at
traditional strategies from a new perspective.
• It is used as framework for organizing and using data and information gained from
situation analysis of internal and external environment.
• SWOT Analysis is a planning tool used to understand Strengths, Weaknesses,
Opportunities and Threats involved in a project or an organization.
• SWOT Analysis is a technique founded by Albert Humphrey who led a research project
at Stanford University in the 1960s and 1970s.

GEC-PC Purposive Communication

 Strengths (Internal)
Strengths are:
• Characteristics of the team that give an advantage to the organization.
• Positive, tangible and intangible attributes, internal to an organization.
• Beneficial aspects of the organization or the capabilities of an organization, which
includes human competencies, process capabilities, financial resources, human resources,
physical resources and track record

Some of the examples of organizational strengths are as follows:

• Talented/skilled officers and staff
• Committed members
• Abundant financial resources (internal and external sources)
• Established organization
• Programs are in place
• Superior management
• Systems are set and established
• Known to be successful

Weaknesses (Internal)
Weaknesses are:
• Characteristics that place the organization at a disadvantage relative to others.
• Detract the organization from its ability to attain the core goal and influence its growth.
• Factors which do not meet the standards set in the organization.

Some of the examples of organizational weaknesses are as follows:

• Limited financial resources
• Low R & D Budget
• Weak management skills
• Under-trained officers and staff
• Members are not committed and not loyal
• Negative track record

Opportunities (External)
Opportunities are:
• Chances to make greater profits in the environment.
• External attractive factors that represent the reason for an organization to exist and develop.
• Condition of the environment that benefits the organization in planning and executing
strategies that enable it to become more successful.
• School Legislations
• Local, national international events
• Organization should be careful and recognize the opportunities and grasp them whenever
they arise.

Some of the examples of opportunities for an organization are as follows:

• Rapid school population growth
• Funding sources on special projects involving students
• New policies that are student friendly
• Physical environment that requires the services of the organization (ex. climate change)
• Future trends which may require student researches and student involvement
 Threats
Threats are:
• External elements in the environment that could cause trouble for the organization
• External factors, beyond an organization’s control, which could place the organization’s
mission or operation at risk.
• Conditions in external environment that jeopardize the reliability of the organization’s
thrusts.

Threats compound the vulnerability when they relate to the weaknesses. Threats are uncontrollable.
When a threat comes, the stability and survival can be at stake.

Some of the examples of threats for an organization are as follows:

• New management
• Unpredicted trends
• Decline in product life cycle
• Changing members needs/tastes
• New organizational structures
• Changed priorities of the system
 FT TASK NO. 1 (INDIVIDUAL LEARNING TASK)

Name: JOHANE GREI C. DINGDING Yr. & Sec.: BSIT 1C AMAZON

Date: 5/4/2021 Score: ________________

Instructions: Think of a possible event or business you can do that is related to your course. From
your perspective being the owner or CEO of the business or the lead organizer of the event, conduct
a SWOT analysis and list down at least 5 in each of the component.

Conducting a SWOT analyses before officially opening your business or starting your event
will help you better prepare everything that is needed in order to come up for a fruitful or
productive outcome. Consider all the different factors that contribute to the success of your
business or event in listing down your SWOT Analysis.

JOHANE TECHNOLOGIES INCORPORATED

Johane Technologies Incorporated designs, makes and sells hardware, information
technology products, and services not just in the Philippines but worldwide. The
company offers desktop and laptop computers, traditional and next-generation
storage solutions, and networking products. Johane Technologies Inc. also sells a
cloud-native platform and cloud management solutions. Johane’s best-known
products are its personal computers. Furthermore, Johane Technologies
Incorporated, is also an electronics-based technology company, including, for
example, business relating to digital electronics, software, and internet-related
services, such as e-commerce services. The company’s product lines include PCs and
other computing devices, enterprise and industry standard servers, storage devices,
networking products, software, printers, scanners, plotters and other imaging
products. The company introduced handheld calculators, the first commercially
distributed data processing system. The company is encapsulated in an approach
known as the JOHANE Way, a set of values designed to foster innovation, respect for
individuals and value for customers.
MY SWOT ANALYSIS!
S STRENGTH 1. Highly efficient,
low-cost
 manufacturing.
2. Strong Employee
Attitudes.
3. Excellent
Customer Service
4. Quick to respond
to Market
Changes.
5. Aggressive
Marketing and
campaign that has
clear goals and
strategies.
W WEAKNESS 1. Facing
Competitions
from previously
established
brands.
2. Dependence on
hardware
manufacturers.
3. Location and
building capacity
not sufficient to
organize properly.
4. High start-up
research and
 development cost.
5. Financial planning
is not done
properly and
efficiently. The
current asset ratio
and liquid asset
ratios suggest that
the company can
use the cash more
efficiently than
what it is doing at
present.
O OPPORTUNITIES 1. Growing
Community of
Loyal Customers.
2. Social Media
Presence is
continuously
being improved.
3. Cloud based
Services.
4. Maintain enough
in current assets
to fund further
expansion.
5. Acquire bleeding
edge innovators
 to leapfrog
current
competition.
T THREATS 1. Disruptive
technology invites
new unexamined
competitors into
china (China
Products) as well
as the other Asian
countries.
2. Stuck pushing
current products
when competitors
launch next
generation
products.
3. Declining PC and
Laptop demands.
4. Significant costs
for regulatory
approval.
5. Inability to attract
necessary
finances.