CHEF DISTRITO RESTO

1. General observation of the company and Current strategy marketing being done by the company

The company has been around since 2012, and offers an array of products from cupcakes, cakes/pastries,
pasta, rice meals & others. Menus had changed throughout the years retaining only products that most
people love from them. The same goes for its marketing strategy, which they may have been able to start
adjusting to the new normal approach. Using the takeout method and accompanied by delivery companies.

2. Why do you think the business thrived in midst of pandemic?

Opening their doors once again after the lockdown has been their first move. Since a few people were
allowed to go out, Chef Distrito offered takeout orders all throughout the social media and are delivered by
delivery companies. Making their food available to the public once more.

3. SWOT Analysis of Chef Distrito

Strength - The strength of Chef

Distrito really came from its consumers. The
much awaited reopening of their restaurant
made the public (specially their regular
customers) craved for their food and
pastries.

Weakness - Their weakness is only temporary, however, the switching to the new normal approach is
being executed with caution, which makes it a slow process.
Second is the operating hours. They open at 10:00AM, which is good for customers having
their lunch break, but closes at 5:30PM which is bad for people who usually go out of their houses
for dinner. According to survey on their area, more people are having dinner at restaurants
compared to people who are having lunch at restaurants.
Opportunities - Opportunities

4. Strategy on how to invite more dine-in customers.

One of the strategies that we can come up of on how to invite more dine-in customers is
through social media and a pass on through from customer to customer. Chef Distrito may
 give away discount card that the customer may or can use it on their next visit, making the
existing customers come back again to their restaurant.
Next is the adjusting of their operating hours. Opening at 10:00AM and closes at 5:30PM.
They may adjust their time as early as 6:30AM, this are for people who are on-the-go and
people who eats breakfast but doesn’t have time to prepare for themselves. They can also
move the closing time as late as 10:00PM or up 11:00PM
5. Create an strategic image for advertisement that can be posted in social media that would invite more
customers.