MARKET STUDY

NACE CODES: 6831, 6832, 6810, 6820 Romania 2013-2021

REAL ESTATE
INDUSTRY - 2022

www.virtualboard.ro
Disclaimer
The market study was conducted by SC Business Management Technologies SRL and is the exclusive property of the company. The company has made every
effort to ensure optimal data collection and processing but assumes no responsibility for any negative consequence or loss caused by certain decisions of the
beneficiaries, taken on the basis of the results of this study. The content may not be copied, disseminated, altered or published without the written consent of
the company.
Methodology: desk research (national and international databases, media, national statistics bodies, EUROSTAT etc.)
GENERAL DATA

TABLE OF CONTENTS THE REPORT IN NUMBERS

EXECUTIVE SUMMARY 3
I. WORLD REAL ESTATE MARKET (2013-2021) 5
1.1. World real estate market status (2013-2021) 6
1.2. European real estate market status (2013-2021) 8
Format: PDF
II. ROMANIAN REAL ESTATE MARKET (2013-2021) 9
No. of pages: 56
2.1. Landmarks of the domestic macroeconomic context 10
2.2. Real estate market 11 No. of charts: 59
2.2.1. Office market 15
2.2.2. Retail market 17 No. of tables: 25
2.2.3. Residential market 19
2.4.4. Industrial market 24 Period in scope: 2013-2021
III. MARKET ANALYSIS ON NACE CODES (2013-2021) 26
IV. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS (2013-2021) 34 No. of companies analyzed: 35
4.1. Competitive environment – Top 10 real estate consulting companies 35
4.2. Competitive environment – Top 15 commercial real estate developers 40 Methodology:
4.3. Competitive environment – Top 10 building contractors 42 desk research (national and
V. MANAGEMENT CONSULTING ANALYSIS 47 international databases,
5.1. Value chain analysis 48 companies operating in the
5.2. Porter analysis 49
sector, national statistics
5.3. PESTEL analysis 50
5.4. SWOT analysis 51
bodies)
5.5. Factors of influence 52
5.6. Managerial recommendations 53

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

 REPORT STRUCTURE
A MARKET DYNAMIC CHARTS (selection)

Presentation of the global maket development and the drivers that influenced CHARTS
General statistical data regarding the market development in the European Union Global market value
Comparison of the local market with similar markets in SE Europe Macroeconomic indicators
Market value in Romania
Domestic macroeconomic factors that influence the target market Romanian market structure
Presentation of the main market segments Market segments’ dynamic
Competitive environment on the subject market Market shares of the main players

B COMPETITIVE LANDSCAPE CHARTS & TABLES (selection)

Top 10 market players presentation (2021 turnover criterion) CHARTS
Turnover/employee & Net profit/employee dynamic for each of the Top 10 companies The weight of each company in the cumulated
turnover of the Top 10 players
analyzed (2013-2021) Net profit margin of the Top 10 players
Company profile for the Top 10 market players (company background, non-financial Turnover & Net profit / employee change
data presentation, key financial ratios dynamic) TABLES
Financial indicators calculated and interpreted for 2013-2021 for each of the Top 10 Turnover dynamic (2013-2021)
companies (turnover, net profit, total debt/total assets, total number of companies, Turnover / employee change
Net profit / employee change
number of employees, net profit margin)
Key financial data 2013-2021

C MARKET ATTRACTIVENESS ON NACE CODES

For a deeper market research, an analysis on NACE codes was made, based on the total values at national level (total companies that have
registered the activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets,
total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted
for 2013-2021. The companies were structured in 13 groups by turnover criterion.

D GENERAL MARKET ASSESMENT

These sections includes management consulting analyzes useful in determining the attractiveness of the studied market
In the Value Chain Analysis each segment of the value chain is presented, with players name and segment average profitability,
providing the overall image of the entire economic flow
In the PORTER Analysis are presented the most important factors that influence the market along with an assesment of their strength
PEST Analysis presents the main factors that influence the decisions, strategies and objectives of companies operating in this sector

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

VIRTUALBOARD GENERAL OVERVIEW

VirtualBOARD in numbers VirtualBOARD services

Development of business reorganization strategy/
1
40 national market studies, 10 regional repositioning, with prioritization of stategic initiatives

1 market studies, 50 sectorial researches,

detailed for 182 economic subsectors
(grouped by turnover criterion)
Informational reference for over 100
published articles; 30 market analyses
2 and 15 national economy rankings
published by Ziarul Financiar (Corporate)
Sistem of over 500 KPIs, grouped on 10
functional areas and 35 industries
3 Set of ~60 managerial reports to monitor
activity in all the functional areas of a
company
Benchmarking ratios for the most
important 160.000 Romanian companies,
4 for 2013 - 2021, grouped on industries/
subindustries and turnover size.
2 PMS implementation (performance management system for
employees) - to align employees’ behavior to target strategy
Profit and cost centers analysis; grouping expenses on
3 cost/profit centers and drawing up systems and procedures for
an ongoing profitability analysis
4 Business plans draw up, adapted to old/new business model,
current industry situation and company’s strategy
PMO set up and implementation (tools and procedures for
5 managing internal projects), for a more efficient resource
allocation
6 Interim management services for up to 1 year - for key
managerial roles; co-management; board – member position
7 KPI system definition and implementation, for performance
monitoring of all functional areas, departments and employees
Business risks and competitive position assessments;
8 contingency planning and strategic recalibration
Management reports and Dashboards at business
9 unit/functional area level, including reporting procedures

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

AVAILABLE REPORTS

NO. ROMANIA NO. ROMANIA NO. ROMANIA NO. REGIONAL STUDIES

1 Real estate 14 IT 27 Luxury 1 Grain

2 15 28 2 Tourism and
Beverages industry Building materials Legal services
hospitality
3 Electrical energy 16 Insurance 29 Telecommunications 3 Passenger & Cargo
transportation
4 Pharma distribution 17 Construction 30 Tobacco 4 Dairy
Meat production and 5 Meat production and
5 Pharma production 18 Gambling 31
processing processing
6 Food & Beverage 19 Grain 32 Publishing 6 Textiles

7 Media 20 Furniture 33 Recruitment and 7

executive search IT

8 Advertising 21 Automotive 34 Retail 8 Telecommunications

9 Textile industry 22 Fuel distribution 35 Private healthcare 9 Construction

Cargo
10 23 Food imports 36 Training 10 Private healthcare
transportation
Passenger Audit and accounting
11 24 Dairy 37 11 Pharma distribution
transportation services
12 Travel and Tourism 25 Leasing 38 Mgmt. consulting 12 Retail

13 Infrastructure 26 Fruits & Vegetables 39 E-commerce 13 Furniture

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

18.01.2023