Professional Documents
Culture Documents
Purpose
Responsible for planning, implementing and directing the sales activities of the company in a designated area to achieve
sales objectives.
Main Job Tasks and Responsibilities
develop a sales strategy to achieve organizational sales goals and revenues
ensure sales team have the necessary resources to perform properly
monitor the achievement of sales objectives by the sales team
liaise with other company functions to ensure achievement of sales objectives
investigate lost sales and customer accounts
track, collate and interpret sales figures
forecast annual, quarterly and monthly sales revenue
generate timely sales reports
develop pricing schedules and rates
formulate sales policies and procedures
Help prepare budgets – forecast orders could be consolidated and estimate fund required for manufacturing.
control expenses and monitor budgets
maintain inventory control
conduct market research and competitor and customer analysis
analyze data to identify sales opportunities
develop promotional ideas and material
Number of change overs. Original plan of changeovers vs. actual number of change overs.
Downtime due to changeovers. – Hours spent for change overs.
Gross Vs. net – RFQ s processed vs. orders acquired.
OEE – Designated capacity of a machine and actual output took out from the machine.
Late orders – Delivery date promised shorter than throughput time for qty. ordered.
Scheduled OT hours – Planned OT to meet out delivery.
Scheduled hours Vs. Actual hours
Incomplete work orders and hours of work required (weekly).
Schedule adherence.
Follow up for consignment reach and delivery status until customer acceptance of the items sent.
Receive customer complaints and arrange for CFT/QA study and root cause analysis.
Give feedback to customer.
Take appropriate corrective action and get customer satisfaction report.
Ensure necessary preventive actions are taken and expected results accomplished.
Customer follow up for product performance monitoring and use satisfaction level assessment.
Soliciting customer suggestions and opinion on product performance.
Sl. KPI subject Daily report Monthly report Targets Actual KPI
No measure/Remarks.
KRA 1. Order 1. RFQs received –today 1. RFQ vs. POs received
Processing New and Regular-variant. 2. Value of POs.
KPI 1. RFQ processing 2. RFQ’s selected for 3. Orders cancelled.
outcome Feasibility study. 4. Open orders
3. Feasibility and cost 5. New customers
estimation reports done for… 6. Repeated orders
4. RFQs approved for
processing.-today
5. Quotes sent for RFQs-today
KPI 2. PO execution 1. POs received today 1. Number of POs
success rate. 2. Resource plan completed /Customer schedule value
for POs today. taken for production.
3. Delivery time and cost 2. Dispatches done as per
planning done for POs today. plan. (Qty. and Value)
4. Orders accepted for 3. OTD
processing today 4. Actual cost against
5. Customer schedules budgeted sale value.
received –today 5. Stores inventory value
6. In house spare capacity.
KRA 2. Planning 1. Number of products 1. Number of dispatches
KPI 1. Scheduling – planned for start of planned for the month.
resource utilization production today. 2. Outsourcing of
efficiency. 2. No of starts/change overs processes planned.
planned today. 3. OT hours planned.
3. Time spent on change 4. Unutilized capacity in-
overs at all work centers. house. (OEE)
4. Late orders scheduled 5. Failures in time line
today. planned.
5. Planned OT hours –today 6. Incomplete orders to be
6. source or in house capacity carry over to next month.
not used. 7. Scheduled working
hours.
KRA 3. Dispatch 1. Dispatches scheduled today 1. Finished Goods
KPI 1. Delivery 2. Dispatch with held Inventory value.
Adherence strike rate. a. item not ready 2. Delivery adherence.
b. packing delay 3. Rescheduled delayed
c. customer advice dispatches- Demurrages
d. Quality issue 4. Dispatches pre-dated
e. documents missing
KRA 4. Customer 1. Customer complaints 1. Number of complaints
feedback received today. by a. nature
KPI 1. Customer 2. Corrective actions b. repeated
satisfaction index. completed today. 2. Customer complaints
3. Root cause analysis done a. closed
today for complaints. b. open
4. Customer feedbacks 3. Customer satisfaction
received on corrective actions index.
taken. Today 4. Customers responded
5. Customer survey feedback survey.
forms received today