1.

Create moral marketplaces

Mission-driven millennials represent the core of a global movement for doing well in the world around
us. Dr. Luke Pittaway, professor of entrepreneurship for Ohio University College of Business Copeland,
says, “Millennials are very social value-conscious. They are not typically interested in starting just any
small business. For them, the venture must have an impact on society and have a social and local
economic value beyond simply providing a living.”

2. Innovate educational institutions and close the skills gap

The new economy has disrupted countless industries. Production is dematerialised, and the global
economy transitions to a ‘knowledge economy’. Systems of health, transportation, communication,
production, amongst others, are undergoing rapid transformation. Managing that change requires a new
model of education designed for new workforce needs.

3. Stimulate change for vulnerable populations

Negative effects of globalisation will have a disproportionate impact on some populations. Millennials
can wield power to spark conversation to improve outcomes for everyone.

4. Tackle climate change

The UN climate change summit that was held in December 2018 began with a warning that today’s
generation is the last that can prevent catastrophic global warming, as well as the first to be suffering its
impacts. Young people do consider climate change to be the world’s most serious issue, according to the
World Economic Forum’s 2017 Global Shaper Survey. 48.8 percent of those surveyed (31,000 millennials
from 186 countries and territories) chose ‘climate change/destruction of nature’ as their primary
concern.

5. Build sustainable local and regional systems

In some instances, globalisation has also led to the rise of protectionism and nationalist politics. Hence,
the next generation of business leaders and officials needs to discover a new way of approaching it that
recognises the insecurity many people experience.