Group Members: Section:

Barral, Josh
Bodino, John Lloyd
Alvarez, Rica Ella Maureen
Amedo, Palm Alanna Beatriz E.
Aguilos, Sharmaine

Product: Perfume
Advertisement
What is your tagline? Explain the meaning of your tagline.

“Æquality Fragrance that suits you”

Choosing the fragrance that suits you can make you attractive to people because it can
symbolize their first impression of you as you go somewhere. It will help you express your
mood and gain the confidence to reach out to others. The fragrance that suits you is a
statement to the world that you know who you are, and it presents your individuality to
the world.

What is the message you would like to relay to the consumers?

This cologne is like the LGBTQ Community, it includes both the characteristics from
masculine and feminine unlike the other brands that has a specified target with who should
consume their products. With this product, we wanted to make everyone feel that they are
appreciated and included in the community whoever they are.

How was gender equality and inclusivity presented/incorporated in the advertisement?

Identify the specific symbols/concept/ideas/ characters that were used to show this.