ENSAYO SOBRE LA CREACION DEL VALOR COMPARTIDO

INGLES
TUTORIA 2

Alumno:
Brayan Stiven Carvajal Montoya

Docente
Ángela Patricia Bocanegra

PROGRAMA DE ADMINISTRACIÓN FINANCIERA

INSTITUTO DE EDUCACIÓN A DISTANCIA
UNIVERSIDAD DEL TOLIMA
IBAGUÉ
A-2022
 Essay on Shared value creation
Businesses in recent years have been losing legitimacy because there is a
widespread perception that companies prosper at the expense of the rest of the
community and that they are increasingly seen as a major cause of social,
environmental and economic problems.
This is due to some companies that have had an old-fashioned approach based
only on generating wealth without regard to the exploitation of natural resources.
The solution to this is that companies must start creating shared value where the
company wins as much as society on the other hand capitalism has helped to
satisfy human needs, improve efficiency and generate wealth.
This article aims to show companies the great advantages that creating shared
value would mean for them, recognizing that social needs also define markets.

Business leaders have the task of bringing about both political and economic
change, showing the government that business is not just a problem, but a benefit
to the community. Shared value is just that: benefits. Some think that this is a
change that business is not going to have, at least in the short term.

While a number of companies have successfully implemented some building

blocks of shared value creation, few stand out. The companies that thrive in the
future will be those that anticipate and capitalize on new competitive frontiers.
Implementing a shared value approach is an opportunity not only to contribute to
good works, but also to redefine business strategies while transforming society and
creating value for owners and their employees.

Creating shared value is not a one-size-fits-all solution to social problems.

However, it does offer extraordinary opportunities for companies to change the
paradigm through which they approach strategy, help alleviate social problems and
build long-term competitive advantage. Companies that have already embarked on
this journey have gained the first convener of ideas, and early benefits from their
engagement with low-income consumers, suppliers and partners. External
stakeholders have also found ways to make it more viable for companies to take
on social issues affecting poor or vulnerable populations.
Companies that have already embarked on this journey have gained the first
convener of ideas, and early benefits from their engagement with low-income
consumers, suppliers and partners. External stakeholders have also found ways to
make it more viable for companies to take on social issues affecting poor or
vulnerable populations.