BBA (HONS) IN MANAGEMENT AND ENTREPRENEURSHIP

Group Project - Business Model Canvas

Semester: July 2023

ECB20303 BUSINESS PLAN

Mini Prayer Mat & Prayer Outfit

LECTURE GROUP: ME10

PREPARED BY: GROUP 6

STUDENT ID STUDENT NAME

62212121520 MAISARAH AIDA ATHIRAH BINTI BAHARUM

62212121519 AMIRAH AINANI BINTI NOOR AZMI

62212221325 NUR SHAMIMY IWANI BINTI MUHD IKHWAN

62212221326 NIK INTAN HAZILAH BINTI N. ABDUL HALIM

LECTURER: SIR ZAINURI

SUBMISSION DATE: 23 AUGUST 2023

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 TABLE OF CONTENTS

EXECUTIVE SUMMARY............................................................................................................... 3
1.0 INTRODUCTION..................................................................................................................... 4
1.1 Company Background....................................................................................................... 4
1.1.0 Organization Chart....................................................................................................5
1.1.1 Business Product...................................................................................................... 6
1.2 Problem Statement............................................................................................................ 8
1.3 SWOT Analysis..................................................................................................................9
1.4 Opportunity Recognition.................................................................................................. 16
1.5 Purpose of Business Model Canvas Preparation............................................................ 17
2.0 BUSINESS PROPOSAL....................................................................................................... 18
2.1 Business Model Canvas (BMC).......................................................................................18
2.2 Details of Business Model Canvas.................................................................................. 19
2.2.0 Key Partners........................................................................................................... 19
2.2.1 Key Activities...........................................................................................................20
2.2.2 Key Resources........................................................................................................21
2.2.3 Cost Structure......................................................................................................... 23
2.2.4 Value Proposition.................................................................................................... 25
2.2.5 Customer Relationships..........................................................................................26
2.2.6 Channels.................................................................................................................27
2.2.7 Customer Segments............................................................................................... 28
2.2.8 Revenue Stream..................................................................................................... 30
3.0 CONCLUSION.......................................................................................................................31

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EXECUTIVE SUMMARY

The Mini Prayer Mat and Prayer Outfit concept addresses the evolving needs of modern,
on-the-go individuals seeking a convenient and portable solution for their daily prayer routines.
In response to the needs of students and individuals from the B40 segment, we propose the
development and distribution of a Mini Prayer Mat and Prayer Outfit. This innovative solution
aims to cater to the practical and spiritual requirements of students and those within the B40
socioeconomic group who often face challenges in accessing suitable prayer facilities. The Mini
Prayer Mat is designed to be compact and easily portable, providing a convenient prayer
surface for individuals on the go, while the tailored Prayer Outfit offers comfort and ease during
religious observance. This initiative not only addresses the unique needs of its target audience
but also promotes inclusivity and religious participation within the constraints of busy student
lifestyles and limited resources. By making prayer more accessible and comfortable, we aspire
to contribute positively to the well-being and spiritual fulfillment of students and the B40
community.

The proposed Mini Prayer Mat and Prayer Outfit offer a pragmatic solution to the prayer
needs of students and the B40 segment. This initiative aligns with the principles of inclusivity,
portability, and comfort, enhancing the religious experience for these individuals and promoting
a sense of belonging within their communities. Through this endeavor, we endeavor to bridge
the gap between religious devotion and daily life challenges, fostering a more holistic and
fulfilling lifestyle for students and the B40 population.

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1.0 INTRODUCTION
1.1 Company Background

FaithfulFold was founded in 2023, our company was located in Kajang, Selangor.
FaithfulFold is a pioneering force in catering to the evolving needs of the contemporary world by
introducing innovative solutions that blend tradition with convenience. With a deep
understanding of the demands faced by modern, on-the-go individuals, we have embarked on a
mission to provide a unique approach to daily prayer routines. Our flagship product, the Mini
Prayer Mat and Prayer Outfit, is a testament to our commitment to merging traditional practices
with practicality. As a company deeply attuned to the diverse requirements of our clientele, we
recognize the challenges faced by students and individuals from the B40 segment. Thus, our
innovative solution seeks to offer a portable and efficient way to perform daily prayers without
compromising their devotion, even within the constraints of a fast-paced lifestyle.

In FaithfulFold, we place utmost emphasis on research, development, and quality to

ensure that our Mini Prayer Mat and Prayer Outfit not only meet but exceed expectations. With
a team of dedicated experts in design, materials, and cultural practices, we have carefully
crafted a product that seamlessly integrates into modern lives. Our vision extends beyond just a
product – it's a dedication to making spirituality accessible and convenient, irrespective of the
constraints of time and space. Through our Mini Prayer Mat and Prayer Outfit, we envision
empowering individuals to maintain their spiritual connection while navigating the demands of
their dynamic routines.

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 1.1.0 Organization Chart

In our organization, there are four key leadership roles that play a crucial part in the company's
operations and success, which includes General Manager, Marketing Manager, Administration
Manager and Financial Manager. The owner in this business is Maisarah, General Manager.
She is responsible for overseeing the overall strategic direction and performance of the
company. This role involves making high-level decisions, managing resources, and ensuring
that all departments work together harmoniously to achieve the company's goals. For the
Marketing Manager which is Amirah, she is in charge of developing and implementing effective
marketing strategies to promote the company's products or services. This includes market
research, branding, advertising, and creating campaigns to attract and retain customers. The
next position is Administration Manager, Shamimy. She handles the organization's day-to-day
operations and administrative tasks which involves managing office facilities, coordinating
internal communication, and ensuring that essential processes and procedures are running
smoothly across various departments. And the fourth position is Financial Manager where Intan
took over. She oversees the financial health of the company and manages financial planning,
budgeting, forecasting, and reporting. Additionally, she also monitors financial transactions,
ensures compliance with regulations, and provides insights that contribute to sound financial
decision-making.

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 1.1.1 Business Product

Mini Prayer Mat & Prayer Outfit

The innovative concept of the Mini Prayer Mat and Prayer Outfit serves as a testament
to our commitment to meeting the dynamic needs of contemporary individuals, particularly
students and those within the B40 socioeconomic stratum, who seek a seamless integration of
their devout practices within their fast-paced lives. The Mini Prayer Mat, meticulously designed
for compactness and portability, ingeniously caters to the demand for a convenient and
accessible prayer surface, empowering individuals with the flexibility to engage in their spiritual
rituals irrespective of their location. Complementing this, the thoughtfully tailored Prayer Outfit
not only ensures an unhindered religious observance but also prioritizes comfort, allowing for a
deeply immersive prayer experience that is unburdened by the constraints of time and space.

This visionary initiative stands as an embodiment of inclusivity, not only acknowledging

the unique challenges faced by students and the B40 community in accessing suitable prayer
facilities, but actively mitigating these challenges by providing an avenue for religious
participation that seamlessly harmonizes with their demanding routines and resource limitations.
FaithfulFold offered an affordable price which all can purchase without any doubt, especially for
our target audience which are students and the B40 segment. We offer very high quality fabrics
which are Cotton Viscose, so that our customers feel comfortable when wearing our prayer
outfit. We use Cotton Viscose because the natural fibers of that cotton are breathable and soft.

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 By introducing the Mini Prayer Mat and Prayer Outfit, we aspire not only to enhance the
well-being and spiritual fulfillment of our target audience but also to foster a profound sense of
belonging and unity within their respective communities, ultimately transcending the boundaries
between religious devotion and the intricate tapestry of modern life. Through the conception and
distribution of the Mini Prayer Mat and Prayer Outfit, we are not only introducing innovative
solutions but also fostering a more inclusive environment. By acknowledging the unique needs
of students and the B40 segment, we strive to bridge the gap between the demands of daily life
and the pursuit of spiritual fulfillment. This initiative is a testament to our commitment to
promoting well-being and religious participation, ultimately empowering individuals to navigate
their lives with a greater sense of balance and purpose.

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1.2 Problem Statement

As per the analysis we executed, many issues usually came up. Firstly, customers need
to spend a lot of money to buy a high-quality product. Sometimes, the cost a customer paid for a
product was insufficient for the quality they received. Our product focuses on students and the
B40 community that’s why we offer affordable prices for customers.

In addition, the majority of outlets only provide ready-made designs, which is a big issue
because not all customers have the same standards and preferences. Some of them are
unfamiliar with the quality of materials, designs, and colors that work best for them.

Next issue is customers who often face challenges in accessing suitable prayer facilities.
This normally happens when they are going to travel. Not every country will provide prayer
facilities so with our product it is easy for them to pray wherever they go. To solve this problem,
our company created a Mini Prayer Mat and comfortable Prayer Outfit which include a lovely
porch with a variety of colors.

Lastly, the customer has a short period of time, and some buyers lack access to
transportation, so they cannot visit every store to select the item that best suits their needs and
preferences. This is an important issue for the intended customer as well.

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1.3 SWOT Analysis

STRENGTH WEAKNESS OPPORTUNITY THREATS

● Good quality ● Expensive ● High ● Increase of

of product. price. demand in newcomers
● Variety of ● Focus only on certain in the
choices. the main seasons. telekung
● Siti Khadijah is product for ● Influence of industry.
a well-known marketing social ● Lower
brand in ● Imitation of media. selling price
Malaysia. products by ● The from
● Easy to find Siti Khadijah population competitors.
and get the in the world. ● Illegal selling
product. using Siti
Khadijah
brand with
low price

Strength of Siti Khadijah

1. Good quality of product.

Siti Khadijah apparel provides its customers with products of good and excellent quality.
The materials that they use are high-quality cotton, spun polyester, rayon, and silk with
the combination of luxurious laces sewn by professionals. By combining old and new
elements in its design alongside the use of cotton and high-quality materials, Siti
Khadijah aims to maintain the history and heritage values of the telekung. The result is
very comfortable, practical and beautiful.

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2. Variety of choices.

Siti Khadijah manufactures a variety of telekung products. There are several types of
telekung in the SK collection such as harmony signature, classic signature, classic
cotton satin, and signature da'i. Siti Khadijah produces a variety of choices with
high-quality telekung for all ages of Muslim women.

3. Siti Khadijah is a well-known brand in Malaysia.

Siti Khadijah's brands are well-known in Malaysia. More than 20 outlets, including one in
Jakarta, Indonesia, are part of SK's fast growth throughout Malaysia. The company had
now opened its first telekung outlet in London. Indonesia is the most well-known country
which helps SK’s in growing their businesses.

4. Easy to find and get the product.

Siti Khadijah makes it easier for customers to purchase products online because of SK's
have own website, which avoids the need for customers to waste time and energy
traveling to their outlets to purchase SK products. Customers who make purchases
online are required to get special service from online shops.

Weakness of Siti Khadijah

1. Expensive price.

The product by Siti Khadijah sells is quite expensive, so some people with low incomes
might not be able to purchase it. Some customers will focus more on the price than the
product's quality, leading them to believe that the SK’s collection is pricey and luxurious.
While some customers might prefer on quality since it lasts longer than a cheaper
choice. The cost of Siti Khadijah's telekung collection might start from RM 150 for each
set of telekung.

2. Focus only on the main product for marketing.

Siti Khadijah not only sells telekung but other products. Men's shirts, hand socks, hijabs,
and jubbahs are some of SK's secondary products. Due to the low number of customers

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 that purchase the products, SK’s does not have an extreme market for this secondary
product. That is a strategy to avoid marketing a secondary product at a higher level.

3. Imitation of products by Siti Khadijah.

Products made by Siti Khadijah are imitated by illegal entrepreneurs. The brand and
reputation of the business are destroyed. There are several fake SK’s items being sold in
Vietnam. Siti Khadijah's telekung's weakness is that it is simple for others to copy.

Opportunity of Siti Khadijah

1. High demand in certain seasons.

Because there is a high demand during some seasons, customers who intend to perform
the umrah or hajj will buy more telekung during Hari Raya. At that point, both supply and
demand for telekung will increase. Since SK’s also sells products for men and children
along with telekung, this will help increase in sales during specific seasons.

2. Influence of social media.

Opportunities for SK start growing when they are influenced by social media. Siti
Khadijah became famous when they started using Facebook. Through the online store
and social media channels, SK start advertises the telekung and SK becomes more
knowledgeable in their products.

3. The population in the world.

As the number of Muslims in the world grows, SK has another opportunity to change its
products to meet the demands of customers of all ages and genders. As a result, the
number of Muslims using the SK telekung in Indonesia increases yearly. This means
how comfortable telekung SK's are when using it.

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Threats of Siti Khadijah

1. Increase of newcomers in the telekung industry.

The amount of newcomers is getting higher because the industry of telekung is only in a
small quantity. However, there are more newcomers to this product right now, and every
one of them is a competitor. As an example, the DuCK, which previously just produced
cosmetics, now makes the telekung as a new product.

2. Lower selling price from competitors.

There are other telekung companies besides Siti Khadijah that offer affordable prices
and high-quality telekung. Examples of competitors are Telekung TEA, Naelofar, DuCK,
Zaahara, Kareful and Ariani. This competitor offers a lower price compared to Siti
Khadijah products that make them the threat of Siti Khadijah.

3. Illegal selling using Siti Khadijah brand with low price.

Because of the copyright product, the illegality lawsuit may be Siti Khadijah's biggest
issue and threat. If a customer purchases the telekung more attentively, they will be able
to recognize between fake and original telekung. The biggest problem happens when an
illegal company offers at the lowest price.

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 STRENGTH WEAKNESS OPPORTUNITY THREATS

● Comfortable ● Weak ● Attractive ● More

for users. presence in advertisement. companies
● Positive the market. ● Create an offer the same
review. ● Not enough ambassador. products.
information ● Eco-friendly ● Compete with
on supporting product. well-known
environment ● Involve more product like
or CSR CSR activities. Siti Khadijah
● Export products
to other
countries.

Strength of Telekung TEA

1. Comfortable for users.

The products from Telekung TEA are up to the standard, comfortable, and satisfying
their customers.

2. Positive review.

Positive reviews and identities of the brand, which may encourage customers to promote
the business for free.

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Weakness of Telekung TEA

1. Weak presence in the market.

The marketplace's lack of awareness of Telekung TEA appears to be one of its

weaknesses.

2. Not enough information on supporting the environment or CSR.

Additionally, Telekung TEA provides no information regarding its commitment to

environmental sustainability or its efforts to benefit society through corporate social
responsibility (CSR).

Opportunities of Telekung TEA

1. Attractive advertisement.

Telekung TEA must create an attractive advertisement with strong branding, promotion,
and advertising.

2. Create an ambassador.

To increase customer attraction and create awareness of the brand among the public,
Telekung TEA must also appoint a well-known influencer as their brand ambassador.

3. Eco-friendly products.

In order to promote environmental sustainability, Telekung TEA also puts a focus on

making more products from eco-friendly materials.

4. Involve more Corporate Social Responsibility(CSR) activities.

Telekung TEA promotes its involvement in corporate social responsibility (CSR) society
activities by producing environmentally friendly products.

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5. Export products to other countries.

With the execution of these strategies, Telekung TEA will be further recognised by the
public and can increase their revenue and expand the product to other countries such as
Singapore, Indonesia and Brunei.

Threats of Telekung TEA

1. More companies offer the same products.

With the execution of this strategy, Telekung TEA will achieve more public recognition,
generate revenue, and expand the product to other countries like Singapore, Indonesia,
and Brunei.

2. Compete with well-known products like Siti Khadijah.

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1.4 Opportunity Recognition

An opportunity is a favorable circumstance that gives one the possibility to advance. It

appears when a person is able to carry out a long-held desire. Entrepreneurs have been
successful in today's economy in locating business possibilities and fostering economic
expansion. Opportunities have been discovered by resolving issues, altering patterns, and
advancing technology. The opportunity recognition process outlines the steps an entrepreneur
must take to recognise an opportunity and transform it into a workable company concept.
Entrepreneurs must get familiar with the history of the sector, be able to spot opportunities when
they arise, and be always on the lookout for fresh ones.

As we can see, our competitor is Siti Khadijah. Siti Khadijah has a strong established
company that already has their own repeated customers. Everytime they come out with a new
design, they already have a customer that collects all their designs. Besides services, design is
also an important thing that we need to focus on. The materials of the prayer outfit is something
that customers will look at if they want to repeat the purchase. Even though there is a constant
need for telekung from consumers, the majority of telekung available in the market do not offer
enough facial comfort since various people have different sized faces and because telekung are
often made of inelastic material.

Furthermore, we are taking the opportunity to create a prayer outfit and prayer mat that
can be bought anywhere in just one pouch bag that can fit in a women's handbag. Muslim
women usually have a problem when it comes to praying. Sometimes, prayer outfits that are
already provided in prayer halls are not well taken care of. With this, mini prayer outfits and mini
prayer mats are designed to make women’s lives easier. Lastly, difficulties in finding suitable
spaces and proper attire for prayer, making the mini prayer mat and prayer outfit valuable
assets in helping them fulfill their religious obligations comfortably and conveniently.

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1.5 Purpose of Business Model Canvas Preparation

A tool for strategic management and entrepreneurship is the "Business Model Canvas”.
We can explain, create, test, come up with, and change our business model. Key Partners, Key
Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer
Segments, Cost Structure, and Revenue Streams are just a few of the parts that the Business
Model Canvas divides the business model into. It can identify potential opportunities for
improvement and take appropriate action by delving into these aspects of the business.
Additionally, it identifies distinct trajectories on which to base the organizational innovation
strategy. It never fails to understand the company better. It aids in team goal communication.
Also, in explaining to customers why they should do business with business. It aids in bringing
into focus what the company does and how it will do so profitably moving forward.

Additionally, the business model canvas is created in a way that allows the entire team
and investors to understand it. Any bank loan, including capital loans and other types of loans,
was obtained using the business model canvas. The Business Model Canvas, in a nutshell, is
another design that helps a business focus on and communicate its aims. Finally, using BMC
also makes it easier to comprehend our aim, which should go hand in hand with our company
actions.

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2.0 BUSINESS PROPOSAL

2.1 Business Model Canvas (BMC)

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2.2 Details of Business Model Canvas

2.2.0 Key Partners

Key Partners refer to the external individuals, organizations, or entities that a business
collaborates with in order to operate effectively and achieve its business objectives. These
partnerships are crucial because they can help a company leverage resources, reduce risks,
and enhance its overall value proposition. Key Partnerships can take various forms, including
strategic alliances, joint ventures, supplier relationships, and more.

I. Supplier Relationship
Our company has relationships with suppliers. Suppliers supply and provide us with
goods, services and even raw materials that our company needs for its operations.
Effective supplier relationships are essential to ensure a stable supply of quality products
or services to their customers. For us, we look for reliable suppliers who can offer
competitive prices, timely delivery and consistent quality as well as a good relationship
between us and suppliers. Supplier relationships are not static; they require ongoing
effort and attention. By investing in these relationships, our company can enhance its
competitiveness, reduce risks, and achieve its operational goals more effectively.

II. Distributor
A distributor is an entity that acts as an intermediary between manufacturers or suppliers
and the end consumers. Distributors purchase products in bulk from manufacturers and
then sell them in smaller quantities to retailers, wholesalers, or directly to consumers.
Distributors play a crucial role in expanding a product's reach in the market and ensuring
efficient distribution channels. By partnering with a distributor, our company can access
these cost-effective bulk purchasing options, which can result in lower product costs for
our business. However, it's essential to choose a distributor carefully. Factors to consider
include their reputation, track record, distribution network, ability to handle your product
properly, and their fit with your company's values and goals. Effective communication
and collaboration are key to a successful distributor relationship.

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 III. Technology Industry
The technology industry encompasses a wide range of businesses involved in the
creation, development, manufacturing, and distribution of technological products and
services. This industry includes companies that produce software, hardware, electronics,
telecommunications equipment, internet services, and more. The technology industry is
known for its rapid innovation and dynamic nature, shaping how we communicate, work,
and live in the modern world. By establishing relationships with the technology industry,
and fostering collaborations, businesses can tap into a world of innovation and growth
opportunities. Engaging with the technology industry allows our company to stay at the
forefront of advancements, adapt to changing trends, and harness cutting-edge solutions
to address complex challenges. By cultivating partnerships with tech leaders, startups,
and research institutions, organizations can gain access to diverse expertise, resources,
and ideas. These relationships can lead to the co-creation of groundbreaking products,
services, and systems that have the potential to revolutionize markets and industries.
Moreover, collaborating with the technology sector can also facilitate knowledge
exchange, skill development, and a more profound understanding of the digital
landscape. As the business-technology synergy deepens, it opens doors to mutual
learning and the cultivation of an ecosystem where innovation thrives.

2.2.1 Key Activities

Key activities refer to the primary tasks, actions, or processes that an organization or individual
undertakes to achieve its goals and objectives. Key activities are essential components of a
business model, representing the core operational activities that drive the company's value
proposition, revenue generation, and overall success. When designing a business model, it's
crucial to identify and prioritize the key activities that are most essential for achieving the
desired outcomes. Effective management and optimization of these activities can lead us to
improved efficiency, innovation, and overall performance, ultimately contributing to the success
of the organization.

I. Manufacturing Process
A manufacturing process that involves creating mini prayer mats in a smaller version and
prayer outfits in the specified size, portable and styles while maintaining a high level of
consistency and quality in the final products. This requires careful planning, skilled labor,

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 and quality control measures to ensure that the products meet the expectations of
customers.

II. Marketing and Branding

Creating an effective marketing strategy for promoting mini prayer mats and prayer
outfits involves understanding our target audience, highlighting the uniqueness and
benefits of our products, and selecting appropriate marketing channels. We utilize online
platforms on social media like Instagram, Facebook and TikTok to showcase and to
market our products through high-quality images and videos. We also use relevant
hashtags and collaborate with influencers who align with our brand's values.

III. Customer Service

We provide exceptional customer service to address inquiries, offer assistance, and
handle returns or exchanges from our customers. Exceptional customer service is crucial
for building a positive relationship with customers and ensuring their satisfaction.
Customer service is an ongoing effort that requires dedication and a customer-centric
mindset from all levels of the organization. It's not just about solving problems; it's about
building strong relationships and fostering customer loyalty.

2.2.2 Key Resources

Key resources refers to the essential resources, skills, and components that a company needs
in order to operate, provide value and effectively serve its customers. All of our manufacturing
facilities, raw materials, skilled labor and design expertise are included in the resources. They
are an essential component of our ability to design, manufacture, and deliver high-quality goods
to our customers. We are able to maintain our product quality, and successfully advertise our
products with the resources. These resources are what drives our competitive advantage by
allowing us to differentiate ourselves in the market. We are able to establish a powerful brand,
and offer value to our customers. Therefore, understanding the importance of these key
resources and effectively managing them are important for the development and success of our
company.

I. Manufacturing Facilities
The most important asset for our company is manufacturing facilities. These facilities
provide the physical space, equipment, and infrastructure in order to transform the raw

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 materials into finished goods. The equipment needed are sewing tools, pressing tools,
fabric measuring tools and cutting tools. The facilities provide us the ability to
mass-produce our Mini Prayer Mats and Prayer Outfits in a practical approach while
maintaining the required quality standards. Our production effectiveness and quality
control procedures are all impacted by the structure and operation of the manufacturing
facilities. We can satisfy customer needs by maintaining the quality of our products and
successfully compete in the market by investing in well-equipped and well-maintained
manufacturers.

II. Raw Materials

For the production of our Mini Prayer Mats and Prayer Outfits, raw materials are a crucial
component. These components, which include premium fabrics, threads, elastic bands
and embellishments form the foundation for our products.The final products design,
durability, and overall quality are all directly impacted by the choice of the right raw
materials. Our company sourced affordable premium and high quality fabric materials in
order to ensure that our Mini Prayer Mats and Prayer Outfits are comfortable to wear
even though the price is affordable. The fabric we will be using is Cotton Viscose
because the natural fibers of that cotton are breathable and soft. It also can ensure the
ease of movement and comfort during prayers.Cotton Viscose is affordable cotton
material with a premium quality. Next, we choose a matching thread for sewing the mini
prayer mats and prayer outfit to keep the exclusiveness of the products . Thus, an
elasticized waistband that enables the wearer to adjust length by pushing the skirt up as
high as required according to her comfortness. Choosing the right raw materials is
important as it enhances our company's competitiveness in the marketplace, and meets
customer satisfaction.

III. Skilled Labour

For the production of mini prayer mats and prayer outfits, skilled labor is a key resource.
The accuracy, preciseness, and basic production of our products are directly influenced
by the skill of our tailors. When making mini prayer mats and prayer outfits, tailoring
abilities are crucial. They need to have close attention to the detail and knowledge
about various fabrics used. Thus, the drape, seams and overall fit can all be managed by
a qualified tailor experienced in working with fabrics. Skilled labor improves the quality of
our products and services while also strengthening the reputation of our brand.

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 IV. Design Expertise
With the team expertise in sketching, and converting ideas into elegant design, our ideas
are brought to life by their skill. For example, the team considers affordable, comfort and
ease of use into account while designing prayer outfits in order to create apparel that
relates with our consumers preferences for on-the-go prayer outfits with reasonable
price. With the help of their artistic skills, this team transforms business trends and
customer insights into unique and useful designs. They design foldable and portable
mini prayer mats to meet the needs of students and B40 users who are in a hurry and
face challenges in accessing suitable prayer facilities. As a result of their skill for
combining functionality into their works, our products are guaranteed to attract
customers who are looking for solutions that easily fit into their current lives. The team
efforts not only differentiate us in the market but also reinforce our dedication to create
excellent solutions that perfectly fit the preferences and demands of our customers.

2.2.3 Cost Structure

Cost structure refers to the costs or expenses that a business will pay or will be required to incur
in order to achieve the intended outcome of the business. The costs include everything from
the price of buying the raw materials to the price of packing the final products. It helps in
identifying which product lines are the most profitable.

I. Raw Materials Cost

Raw material costs are associated with purchasing the necessary components required
to produce the products. These materials include premium fabrics, thread and any other
elements necessary to create mini prayer mats and prayer outfits. For the fabric, we will
be using Cotton Viscose because they offer an appealing alternative since it combines
superior quality with reasonable prices. Customers have the benefit of having access to
high-quality products at affordable prices without sacrificing quality. Cotton is used to
promote comfort and breathability, while viscose is added for a hint of softness and
elegance. Customers have the chance to experience a high-quality product that fits their
budget. The cost of these raw materials has a direct influence on our final product
quality, production, and appearance. It is important to estimate raw material prices
accurately since doing so has a direct influence on the pricing strategy, and overall
profitability of the company.

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II. Labor Cost
Labor costs in the mini prayer mat and prayer outfit business model canvas include the
salaries and wages of the employees involved in creating, designing, and manufacturing
the products. This involves skilled tailors, designers, and production employees who
offer their knowledge and expertise to the creation of affordable high-quality mini prayer
mats and prayer outfit. Salaries and wages are included in the labor cost, as are benefits
like insurance and retirement plans, training costs to improve skill sets.

III. Manufacturing Overheads

Manufacturing overhead refers to the production process's indirect costs. This covers
costs like rent and electricity for the production facilities where our skilled workforce
produces the items. It includes all operational expenses that support the manufacturing
process, including machinery depreciation, equipment maintenance, and other
expenditures. As we know that machinery is crucial in our business. For example,
sewing machines and iron as they enhance the efficiency and precision in Mini Prayer
Mat and Prayer Outfit making. Due to that situation, regular maintenance and repair are
needed to keep the machinery functioning. In order to reduce it we can maintain a
smooth production environment, guarantee the lifespan of our equipment, and ultimately
provide our consumers with high-quality goods by successfully controlling these
overhead expenditures.

IV. Advertising
To properly promote our product, marketing and advertising strategies are important in
the business. Spending on branding ensures appealing and consistent brand
representation across all channels. We created a website and ecommerce platform to
improve our online visibility and provide customers with a convenient way to browse and
buy our items. The key costs involved in creating and maintaining a website for our
business is the one-time payments for website design, domain registration, and web
hosting are essential initial investments. Ongoing costs, which cover maintaining and
updating website content, are crucial for keeping the site relevant and engaging. Having
an e-commerce platform introduces additional expenses for setting up online payment
gateways and security measures, ensuring safe transactions for our customers.In order
to achieve a desired return on investment and strong brand awareness, it is critical for

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 our business to carefully manage expenses and customize our advertising approach to
our target market, platform preferences, and advertising objectives.

2.2.4 Value Proposition

Value propositions are also a tool called a canvas that may assist guarantee that a
product or service is positioned in light of the requirements and values of the client. A value
proposition is a declaration that shows the advantages for the customers to receive goods and
services provided by the company. The company’s particular product or service will be
distinguished in the marketplace and among a target market or target audience because of a
carefully defined value proposition.

We have a few segments in a business model canvas which is affordable product price,
traveling friendly product and variety of color as our product’s value proposition. As for
affordable product prices, our product price is suitable for a student or even B40. This will help
both groups in order for them to own useful products that will be used everyday. With this
affordable product price and also good value for money. As we mentioned, our product is
traveling friendly. Which is, designed in one pouch bag that can fit a prayer mat and prayer outfit
that can be brought everywhere. We designed this kind of thing to make women’s life easier.
Example, when we travel to non-muslim country. We cannot simply assume that they are
provided with a prayer outfit. With this product, you didn't have to bring a backpack just to put on
a prayer mat and prayer outfit. It just needs to fit in our handbag. Difficulties in finding suitable
spaces and proper attire for prayer, making the mini prayer mat and prayer outfit valuable
assets in helping them fulfill their religious obligations comfortably and conveniently.

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2.2.5 Customer Relationships

A company's relationships with its various client groups are referred to as customer
relationships. It's important to connect, maintain, and expand your customer connections
since they are fueled by client acquisition, customer retention, and increased revenues.
In other words, we must establish, maintain, and expand our connections with
customers. Since we are doing this business online, we promise a refund if the product
does not satisfy the customer. Besides that, we also have member loyalty rewards and
discounts. For the rewards, we do provide points for every purchase. So, customers can
claim our products for free according to their cumulative points. We also provide a
birthday discount for our customers, which is a 15% discount for every purchase during
their birthday month. Last but not least, we will have a Customer Day celebration once a
year in order to show our appreciation to all of our beloved customers.

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2.2.6 Channels

Channels are the ways how a customer interacts with our company and enters our sales cycle.
The marketing strategy for our company usually includes this.

I. Social Media Platform and E-Commerce Platform

The channels that we use in our products are social media platforms such as Instagram, TikTok,
Facebook, Telegram, YouTube and Twitter. We have a website for our store, so that customers
who wish to make an online purchase can go directly to the website. As an alternative to
websites, we also have ecommerce platforms like Shopee, Lazada, Go, Shop, Lelong.my and
Zalora where customers can make purchases.

II. Premise or Store

This is the second channel we choose. The premise or store started just for processing orders,
packaging and to distribute a new stock. As a result, this expectation only fulfills orders made by
online purchase. All inventory, including packers, boxes, and broken products will be kept in our
premise or store. Local customers can pick up their orders in-person from the premise or store.
The premise or store is open to walk-in customers as well. Customers that enter the store will be
given a special service that is only offered there, which is personal style service.

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2.2.7 Customer Segments

Customer segmentation is the method of classifying a customer base into groups of people who
are similar in particular ways, such as age, gender, interests, and shopping preferences.
Another factor to further consider is the size of our market and the number of people in our
Customer Segment. An excellent way to learn more about our consumers is to develop
personality types for each of the customer segments.

I. Quality of Product

Although these Mini Prayer Mat and Prayer Outfit have been considered to be
reasonably priced, their quality is also important to them. Based on our survey, about
53.6% which is almost half of the respondents agree that they prefer the quality of the
product. They choose designs depending on their preferences such as quality of fabric,
colors or design. For this reason, our company came up with the concept of creating a
specific design and using the good quality of the product for our clients.

II. Price of Product

Customers demand Mini Prayer Mat and Prayer Outfit that are beautiful, comfortable and
fit their budget. 28.6% from our survey agree that price is important when they want to
purchase this product. Customers will be satisfied with the price if the product can meet
all of their requirements. Therefore, it is important that the pricing and quality remain on

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 the same line. As a result, we provide consumers the best options of fabric type, size,
style, and cost. The comfortable premium canvas fabric quality that we provide to the
customers makes this Mini Prayer Mat and Prayer Outfit quite reasonable. This is due to
the fact that many of our customers are Muslims, travelers and students who are looking
for a portable Mini Prayer Mat and Prayer Outfit with an affordable price.

III. Convenience

Based on our survey, 14.3% respondent choose convenience service due to today's
lifestyle. Most of our customers are students, businesswomen and some of them don’t
have time for shopping. So we decided to provide online shopping such as Lazada,
Shopee and Zalora.

IV. Customers demand Mini Prayer Mat and Prayer Outfit for special events

Most of the large customers who purchase this Mini Prayer Mat and Prayer Outfit might
do it for purposes other than praying. They purchase either for the Mini Prayer Mat and
Prayer Outfit that they give to their friends and family members as a gift for a special day
that they could be attending. For example, at a wedding or a birthday celebration. This
Mini Prayer Mat and Prayer Outfit would be suitable for use as gifts at weddings and
other religious celebrations like khatam al-Quran and similar events.

V. Special store or booth for customers

Focus for our items is a certain specialty store or booth. People will want to get a gift for
the person they love if there is a special day, such as Mother's Day or Teacher's Day.
The customers might purchase this Mini Prayer Mat and Prayer Outfit to present as a gift
to someone on a special occasion. In order to make it easier for customers to choose
which type of Mini Prayer Mat and Prayer Outfit they want, we concentrate on this
specific type of store or booth. They may also visit the store whenever they want.

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2.2.8 Revenue Stream
Revenue stream is defined as the various channels by which a company makes money through
the sale of products, services, or other value-added services to its customers. It represents the
financial flow brought on by client payments and is a key component of a company's overall
strategy for generating revenue.

I. Membership Fees
The revenue stream from yearly membership fees can significantly benefit our company.
Customers can choose to sign up in a premium membership program, which gives us a
consistent and reliable stream of revenue. Members who pay the yearly fees get access
to amazing perks which includes early product release access, special discounts,
individualized styling services, and the best customer support. By utilizing the recurring
payment strategy, this produces income and ensures a consistent cash flow all year
round. Additionally, our appeal of these special advantages motivates customers to
maintain a relationship with us, which builds loyalty and return customers that can
increase the revenue from sales of our Mini Prayer Mats and Prayer Outfits.

II. Sales Revenue

Sales revenue is a fundamental pillar of a company. This revenue is generated from
customers who directly purchase our products online and in-store. We are able to
increase the sales of our Mini Prayer Mats and Prayer Outfits through marketing,
attractive choices of products, and eye-catching products that meet consumer demands.
Our customers' satisfaction leads to repeated purchase, recommendations, and brand
loyalty, all of which contribute to the constant growth of our sales revenue stream. This
particular form of income is important for maintaining our business operations, growing
our product line, and generating a profit. We can generate sales and build a loyal
customer base by offering high-quality products and ensuring an ongoing flow of
revenue into our company.

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3.0 CONCLUSION

In conclusion, the use of a business model canvas for our company business idea has
provided us insight into a potential future direction. We have discovered a competitive
advantage that meets the specific demands of our target market which is students and the B40
group by offering high-quality products with a reasonable price range. This tool illustrates our
commitment to filling the gap in the market. The experiences that they face when looking for
suitable and clean prayer outfit especially when traveling. The canvas has given us a clear
roadmap by focusing on important components like revenue streams, cost structures, and value
proposition that allow us to develop a complete and customer-centric approach.

Besides that, we have found possible issues and areas for improvement using the
business model canvas. To stay relevant in a market that constantly evolves, we need to
recognize the importance for constant innovation in our designs. Additionally, it is crucial to
strengthen our advertising strategies in order to highlight our unique value proposition and
attract a wider audience. The canvas serves as a reminder that our journey has only just begun,
and the lessons it has taught us will direct us as we strive to improve our products and services,
strengthen our relationships with customers, and eventually survive in the market.

Lastly, we couldn't be more thrilled to start our new business as we are motivated by the
idea of creating our Mini Prayer Mats and Prayer Outfit to students and the B40 group. We are
eager to help make praying easier and more comfortable. We look forward to realizing our
mission and making a difference in the lives of people we serve with passion and passion.

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