Industrial Training Report Format

Jaipur Engineering College and Research
Centre, Shri Ram ki Nangal, via Sitapura Academic Year-

RIICO Jaipur- 302 022. 2022-2023
Report
of
Industrial Training
On
Internship with Nestle India Pvt. Ltd.
Submitted in partial fulfillment for the award of degree of
Bachelor of Technology in
Computer Science & Engineering
Submitted By Guide
Yugvi Paliwal Pradeep Kumar Sharma
19EJCCS811 Assistant Professor
Department of Computer Science & Engineering

Jaipur Engineering College & Research Centre
Jaipur, Rajasthan
2022-23
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CERTIFICATE
This is to certify that the industrial training entitled” Internship with Nestle India Pvt. Ltd. “is the
bonafide work carried out by Yugvi Paliwal student of B.Tech. in Computer Science & Engineering at Jaipur
Engineering College and Research Centre , during the year 2022-23 in partial fulfillment of the requirements
for the award of the Degree of Bachelor of Technology in Computer Science & Engineering under my guidance.
Anima Sharma
Assistant Professor
JECRC Foundation
Date: 03/12/2022
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VISION OF CSE DEPARTMENT
To become renowned Centre of excellence in computer science and engineering and make competent
engineers & professionals with high ethical values prepared for lifelong learning.
MISSION OF CSE DEPARTMENT
1. To impart outcome based education for emerging technologies in the field of computer science and
engineering.
2. To provide opportunities for interaction between academia and industry.
3. To provide platform for lifelong learning by accepting the change in technologies
4. To develop aptitude of fulfilling social responsibilities.
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PROGRAM OUTCOMES (POs)

1. Engineering knowledge: Apply the knowledge of mathematics, science, engineering
fundamentals, and an engineering specialization to the solution of complex engineering
problems.
2. Problem analysis: Identify, formulate, research literature, and analyze complex engineering
problems reaching substantiated conclusions using first principles of mathematics, natural
sciences, and engineering sciences.
3. Design/development of solutions: Design solutions for complex engineering problems and
design system components or processes that meet the specified needs with appropriate
consideration for the public health and safety, and the cultural, societal, and environmental
considerations.
4. Conduct investigations of complex problems: Use research-based knowledge and research
methods including design of experiments, analysis and interpretation of data, and synthesis of
the information to provide valid conclusions.
5. Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern
engineering and IT tools including prediction and modeling to complex engineering activities
with an understanding of the limitations.
6. The engineer and society: Apply reasoning informed by the contextual knowledge to assess
societal, health, safety, legal and cultural issues and the consequent responsibilities relevant to
the professional engineering practice.
7. Environment and sustainability: Understand the impact of the professional engineering
solutions in societal and environmental contexts, and demonstrate the knowledge of, and need
for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and
norms of the engineering practice.
9. Individual and team work: Function effectively as an individual, and as a member or leader
in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on complex engineering activities with the
engineering community and with society at large, such as, being able to comprehend and write
effective reports and design documentation, make effective presentations, and give and receive
clear instructions.
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11. Project management and finance: Demonstrate knowledge and understanding of the
engineering and management principles and apply these to one’s own work, as a member and
leader in a team, to manage projects and in multidisciplinary environments.
12. Life-long learning: Recognize the need for, and have the preparation and ability to engage in
independent and life-long learning in the broadest context of technological change.
PROGRAM EDUCATIONAL OBJECTIVES (PEOs)
The PEOs of the B.Tech (CSE) program are:
1. To produce graduates who are able to apply computer engineering knowledge to provide turn-
key IT solutions to national and international organizations.
2. To produce graduates with the necessary background and technical skills to work
professionally in one or more of the areas like – IT solution design development and
implementation consisting of system design, network design, software design and
development, system implementation and management etc. Graduates would be able to provide
solutions through logical and analytical thinking.
3. To able graduates to design embedded systems for industrial applications.
4. To inculcate in graduates effective communication skills and team work skills to enable them
to work in multidisciplinary environment.
5. To prepare graduates for personal and professional success with commitment to their ethical
and social responsibilities.
PROGRAM SPECIFIC OUTCOMES (PSOs)

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 PSO1: Ability to interpret and analyze network specific and cyber security issues in real world
environment.
 PSO2: Ability to design and develop mobile and web-based applications under realistic constraints.
COURSE OUTCOMES (COs)

On completion of project Graduates will be able to-
 CO1: Generate the report based on the Projects carried out for demonstrating the ability to
apply the knowledge of engineering field during training
 CO2: Demonstrate Competency in relevant engineering fields through problem identification,
formulation and solution.
MAPPING: CO’s & PO’s

Subject Code Cos Program Outcomes (POs)
PO- PO PO- PO- PO- PO PO- PO- PO- PO PO- PO-

1 -2 3 4 5 -6 7 8 9 -10 11 12
3 3 2 2 2 1 1 2 2 3 3 3
3CS7-30 CO-1
Industrial Training 3 3 3 3 3 1 1 2 2 3 3 3
CO-2
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ACKNOWLEDGEMENT
It has been a great honour and privilege to undergo training at Nestle India Pvt. Ltd. I am very grateful
to Mr. Saurabh Sir giving his valuable time and constructive guidance in preparing the report for
training. It would not have been possible to complete this report in short period of time without their
kind encouragement and valuable guidance.
I wish to express our deep sense of gratitude to our Seminar Guide Mr.Pradeep Kumar Sharma Jaipur
Engineering College and Research Centre, Jaipur for guiding us from the inception till the completion
of the seminar. We sincerely acknowledge him for giving his valuable guidance, support for literature
survey, critical reviews and comments for our seminar.
I would like to first of all express our thanks to Mr. Arpit Agrawal Director of JECRC, for providing
us such a great infrastructure and environment for our overall development.
I express sincere thanks to Dr. V. K. Chandna, Principal of JECRC, for his kind cooperation and
extendible support towards the completion of our seminar.
Words are inadequate in offering our thanks to Dr. Sanjay Gaur, HOD of CSE department, for
consistent encouragement and support for shaping our seminar in the presentable form.
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Also our warm thanks to Jaipur Engineering College and Research Centre, who provided us this
opportunity to carryout, this prestigious seminar and enhance our learning in various technical fields.
Yugvi Paliwal
19EJCCS811
ABSTRACT
In every field of study, theoretical course work and the field experience play major role to
shape the knowledge and skill of a student. I have selected Nestle India Ltd. as a part of
my internship program because I was keen to work with world’s largest health, nutrition and wellness
company that can give me the real life exposure in one of the well-known corporate of India- Nestle
India Limited.
In the following report, I have tried to neatly sort all my activities separately to describe a clearer
picture of my responsibilities assigned by my supervisor at Nestle India. The report covers how Nestle
holds its number one position and does business with modern trade by providing its products and
services to the customers, and how customers accept those products or services.
In Chapter-2, there is an overview of Nestle India, there is a description of products and services
offered by NIL, through which they satisfy their customers. Chapter- 3 entitled Modern trade functions
that contains Competitors and Nestlé’s different promotional activities in modern trade, how orders are
collected and then deliver to the modern trade according to the modern trade’s need, responsibility of
Territory officer, Distributors and Merchandisers, how consumer complaints are handled in modern
trade, different agreement likr visibility drive and joint business plan etc. In the next chapter, there is a
growth rate analysis in Route to market (rtm) which shows the difference of growth rate in comparison
to previous year to this year and forward stock share analysis of Nestle in Modern trade which shows
the percentage of Nestle products facing in comparison to total products facing in each category.
Chapter-5 contains a survey to visualize the product acceptance and satisfaction level of the customers.
At the end, there are some critical findings in Modern trade of India Ltd, recommendations and
exclusive conclusions of the report. To conclude, in the report I tried to express how my academic
knowledge was applied in different situations in the internship tenure. Also, it needs to be mentioned
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that some processes cannot be explained clearly in this report due to the confidential policy of the
company.
TABLE OF CONTENTS
Certificate----------------------------------------------------------------------------------------- i
Vision and Mission------------------------------------------------------------------------------- ii
Program Outcomes (POs)----------------------------------------------------------------------- iii
Program Education Objectives (PEOs) ------------------------------------------------------ iv
Program Specific Outcomes (PSOs)----------------------------------------------------------- v
Course Outcomes (COs)------------------------------------------------------------------------- vi
Mapping: COs and POs-------------------------------------------------------------------------- vi
Acknowledgement--------------------------------------------------------------------------------- vii
Abstract---------------------------------------------------------------------------------------------- viii
Internship Certificate--------------------------------------------------------------------------------------- ix
List of Tables---------------------------------------------------------------------------------------- x
1. INTRODUCTION------------------------------------------------------------------------------ 1
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1.1 Executive Summary ---------------------------------------------------------------------------------------

2
1.2 Brands--------------------------------------------------------------------------------- 3
1.3 Products ---------------------------------------------------------------------- 4
1.4 Mission
1.5 Vision
1.6 Business Principles
1.7 Strategies
1.8 Overview
1.9 Philosophy of the Brand
1.10 Portfolio
2. Nestle India--------------------------------------------------------------- 10
2.1 HIstory--------------------------------------------------------------------- 11
2.2 Production ---------------------------------------------------------------------- 12
2.3 Nestle India’s leading objectives--------------------------------------------------------------------- 13
2.4 Strategies ------------------------------------------------------------ 13
2.5 Locations----------------------------------------------------------- 14
2.6 FSI
2.7 Research and development
3. Modern Trade Strategy------------------------------------------------------------------------------- 22
3.1 About strategy--------------------------------------------------------------------------- 23
3.2 Sales Automation Process --------------------------------------------------------- 24
3.3 Consumer contact handling procedure ------------------------------------------------------ 25
3.4 Deployment Diagram ---------------------------------------------------------------------- 27
4. About my Project-------------------------------------------------------------------------------- 38
5. Conclusion ----------------------------------------------------------------------------------------- 46
Appendix A: Project Proposal..………………………………………………………… Error:
Reference source not found9
References
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Chapter-1
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EXECUTIVE SUMMARY:
Nestlé is present around the globe, on all continents, with around 330,000 people
working in more than 84 countries with 466 factories and with sales representatives in at
least another 70 countries. Nestlé is the world's largest food group, not only in terms of
its sales but also in terms of its product range and its geographical presence. Nestlé
covers nearly every field of nutrition: infant formula, milk products, chocolate and
confectionery, instant coffee, ice-cream, culinary products, frozen ready-made meals,
mineral water etc.
Nestlé S.A
Nestlé with headquarters in Vevey, Switzerland is the world’s leading nutrition, health
and wellness company. Nestlé has divided its worldwide operations into three zones:
Europe
Regions (Adriatic, Benelux, Iberian and Russia + Eurasia)

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Americas
4 Regions (Austral‐America, Bolivarian, Caribbean and Central American)
AOA
3 Regions (Asia, Oceania, and Africa)
Nestlé was founded by the Henri Nestlé (10 August 1814 – 7 July 1890), a German
confectioner in Vevey, Switzerland in 1866. Ever since then, in the food industry Nestlé
is the most trusted name, with its one and only target putting a seal on it - Good food
Good Life.
This is also the mission of Nestlé, driving the company to provide consumers with the
most nutritious choices in a wide range of food and beverage categories. The vision of
creating shared value and the very own ―Corporate Business Principles shaped the
company culture and made them a reliable investor over 86 countries of the world.
Today Nestlé employs around 280000 people and have factories or operations in almost
every country of the world with a total equity of CHF 62.60 billion.
The timeline of this spectacular journey is as follows -
1866-1905: Henri Nestlé's quest for a healthy, economical alternative to breastfeeding is

the important factor that drives the history of Nestlé Company. Henri Nestlé started his
experimentations with various combinations of cow milk. His ultimate goal was to help
combat the problem of infant mortality due to malnutrition. People quickly recognized
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the value of the new product, as Nestlé's new formula saved the life of children within a
few years. In August, 1867 Charles and George Page, two brothers from Lee County,
Illinois, USA, established the Anglo- Swiss Condensed Milk Company in Cham. In 1877
Anglo-Swiss added milk-based baby foods to their products and in the following year
the Nestlé Company added condensed milk so the firms became direct and fierce rivals.
Henri Nestlé retired in 1875 but the company under new ownership retained his name as
Farine Lactée Henri Nestlé.
1905-1918: The Company formed by the 1905 merger was called the Nestlé and Anglo-
Swiss Milk Company. Most production facilities remained in Europe, however, and the
onset of World War I brought severe disruptions, as a result acquiring raw materials and
distributing products became increasingly difficult. At the same time the war created
tremendous new demand for dairy products, largely in the form of government
contracts. By war's end, the Company had 40 factories, and its world production had
more than doubled since 1914. Moreover in this period Nestlé added chocolate to its
range of food products and also the Condensed-milk exports increased rapidly as the
Company replaced sales agents with local subsidiary companies. In 1907, the Company
began full-scale manufacturing in Australia.
1918-1938: The end of World War I brought with it a crisis for Nestlé. Rising prices for
raw materials, the worldwide postwar economic slowdown, and declining exchange
rates made the situation worst. In 1921, the Company recorded its first loss. Nestlé's
management brings Louis Dapples as an expert to deal with the situation; his rationalized
operations and reduction of the company's outstanding debt improve the financial
condition. On the other hand Nestlé's first expansion beyond its traditional product
line came in 1920s by producing chocolates. Meanwhile, Brazilian Coffee Institute first
approached to Nestlé in 1930 to reduce Brazil's large coffee surplus, after eight years of
research Nestlé came with Nescafé became an instant success.
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1938-1944: in this period World War II were felt immediately upset the business once
again and Profits dropped from $20 million in 1938 to $6 million in 1939. To overcome
distribution problems in Europe and Asia, factories were established in developing
countries; particularly in Latin America. As the end of the war approached, Nestlé
executives found themselves unexpectedly heading up a worldwide coffee concern, as
well a company built upon Nestlé's more traditional businesses.
1944-1975: The graph of growth sets its trends little higher between 1944 and 1975. As a
result many new products were added and outside companies were acquired. Nestlé
merged with Alimentana S.A in 1947, purchase of Findus frozen foods occurred in
1960, Libby's fruit juices joined the group in 1971 and Stouffer's frozen foods in 1973
and finally in 1974 the Company became a major shareholder in L'oréal, one of the
world's leading makers of cosmetics. The Company's total sales doubled in the 15 years
after World War II.
1975-1981: In 1975 and 1977 price of coffee bean and the price of cocoa tripled. In this
situation to maintain a balance, Nestlé went to second venture outside the food industry
by acquiring the pharmaceutical and ophthalmic product producer Alcon Laboratories
Inc. of U.S; as a result it increased competition and shrink the profit margins.
1981-1995: Improvement of financial situation through internal adjustments and

strategic acquisitions are the two important moves in this period. As a result between
1980 and 1984, diversification of several non-strategic or unprofitable businesses
occurred. On the other hand Nestlé managed to put an end in the third World to about a
serious controversy over its marketing of infant formula in this period. In 1984 Nestlé
acquire American food giant Carnation and became one of the largest company in the
history of the food industry.
1996-2002: The opening of Central and Eastern Europe, along with China and a general
trend towards liberalization of direct foreign investment was good news for the
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company. On the other hand in July 2000 Nestlé launched a Group-wide initiative called
GLOBE (Global Business
Excellence) aimed to simplifying business process. Two more acquisitions took place in
this period-U.S. ice cream business was to be merged into Dreyer's and the acquisition of
Chef America, Inc. a leading U.S.-based hand-held frozen food product business.
2003-2009: Within this area the acquisition of Mövenpick Ice Cream, Jenny Craigand
Uncle Toby's enhanced Nestlé's position as one of the world market leaders in the
super premium category. On the other hand Novartis Medical Nutrition, Gerber and
Henniez join the Company in 2007. Meanwhile Nestlé entered into a strategic alliance
with the Belgian chocolatier Pierre Marcolini at the end of 2009.
2010 to present: In mid-2010 Nestlé finalized the sale of Alcon to Novartis. On 1 March
2010, Nestlé concluded the purchase of Foods’ North American frozen pizza business for
$3.7 billion.
In July 2011, Nestlé SA agreed to buy 60 percent of Hsu Fu Chi International Ltd. for
about $1.7 billion. On 23 April 2012, Nestlé agreed to acquire Pfizer Inc.'s infant-
nutrition unit for $11.9 billion. Before the acquisition, there was a 'bidding war' between
the three shareholders Nestlé, Mead Johnson Nutrition and Danone. Each of the
companies held a share, with Nestlé holding the biggest share (17%) (Johnson held 15%,
Danone 13%).
As of 28 May 2013, Nestlé has announced that it will expand R&D in its research center
in Singapore. With a primary focus on health and nutrition, Nestlé is investing $4.3
million in its Singapore center, creating 20 jobs for experts in related R&D fields. In
2013 Nestlé Nigeria successfully pioneered and implemented the use of compressed
natural gas as a fuel source to power their Flowergate factory.
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Globally recognized brands of Nestlé:
The brand portfolio delivers the message once again how big Nestlé in the food
industry. It is the trust and effort of the Nestlé professionals which created the
win wining scenario. Today Nestlé covers almost every food and beverage
category – giving consumers tastier and healthier products.
 Baby foods: Cerelac, Lactogen, NAN, Gerber, Gerber Graduates,

NaturNes, Nestum
 Bottled water: Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino
 Cereals: Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik

Cereal
 Chocolate & confectionery: Aero, Butterfinger, Cailler, Crunch, Kit Kat,

Orion, Smarties, Wonka
 Coffee: Nescafé, Nesc , Nescafé Dolce Gusto, Nescafé Gold,

Nespresso
 Culinary, chilled and frozen food: Buitoni, Herta, Hot Pockets, Lean
Cuisine, Maggi, Stouffer's, Thomy
 Dairy: Carnation, Coffee-Mate, La Laitière, Nido
 Drinks: Juicy Juice, Milo, Nesquik, Nestea
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 Food service: Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora, Lean
Cuisine, Stouffer's
 Healthcare nutrition: Boost, Nutren Junior, Peptamen, Resource
 Ice cream: Dreyer’s, Extrême, Häagen-Dazs, Mövenpick,
Products of Nestlé in India Brands

Culinary Maggi noodles
Maggi Shad-e-
Magic
Maggi soup
Confectionary Nestlé Munch Rolls
Breakfast Cereals Nestlé Koko
Crunch Honey
Gold Flakes
Corn Flakes
Milo Breakfast cereals (coming soon)
Dairy Nido
Fortified
Nido 2+
Nido 3+
Baby cereals Lac
tog
en
NA
N
Cerelac
Beverages Nescafe
Nescafe Alegria (Coming
soon) Nescafe 3 in 1
Coffee Mate
Nestea (Available to a few exclusive
places) Nes-frappe (Available to a few
exclusive places)
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The 10 Business Principles of Nestle
Compliance with the Nestlé Business Principles is the foundation for our Company’s
commitment. It is very much cautious to be environmentally sustainable and to create
shared value in the following 10 areas.
1. Leader in Nutrition, Health and Wellness
2. Trusted in Quality assurance and product safety
3. Transparent consumer communication
4. Exemplary human rights and labour practices
5. Credible in leadership and personal responsibility
6. Ensuring Safety and Health at work
7. Recognize supplier and customer relations
8. Inclusive agriculture and rural development
9. Resourceful in environmental sustainability
10. Caring Water
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MISSION, VISION, AND STRATEGIES
Mission:
Nestlé is the world's leading nutrition, health and Wellness Company.

Its mission of "Good Food, Good Life" is to provide consumers with
the best tasting, most nutritious choices in a wide range of food and
beverage categories and eating occasions, from morning to night.
Vision:
To be a leading, competitive, Nutrition, Health and Wellness Company delivering
improved shareholder value by being a preferred corporate citizen preferred employer
preferred supplier selling preferred products.
Strategies:
Nestlé India has these strategically key Success Factors:
• Strong brands / relationships with consumers

• Research and development
• Innovation and renovation
• Product availability
Overview
Nestle is the largest food company in the world, in terms of revenue. It is a Swiss Company

established in 1866 by its founder Henri Nestle. While its main foray is foods and drinks, it has
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hundreds of products, nearly 2000. Some of its most famous products and brands include Maggi,
Kit Kat, Nespresso, Nescafe, etc.
The overall turnover for Nestle was approx 90 billion Swiss Franc in 2016. It operates 418
factories in 86 countries, employing nearly 339,000 people worldwide. Its products are available
in 191 countries of the world.
Nestle also is a leading researcher in the field of nutritional sciences. It invests nearly 1.5 billion
Francs yearly on research and development. Currently(October 2018), Nestle has 17 R&D and
Testing centres worldwide.
Philosophy
Nestle has a very simple and memorable mission – “Good Food, Good Life”. This mission
encapsulates it’s an entire formula for such immense success – providing the most delicious and
nutritious food and beverages to its customers, in a wide category of choices.
Portfolio
Nestle has a large variety of different products and brands in its portfolio. Let us just take a look
at the few important ones,
 Nestle Waters: Nestle is one of the leading producers of bottled water. It has nearly 100
plants for bottled water in 35 countries. Some of these famous brands are Pure Life,
Perrier, Vittel, etc.
 Cereal Partners Worldwide (CPW): This is Nestle’s joint venture with another major food
company – General Mills. They produce breakfast cereals and baby food products like
Cerelac, Cookie Crisp, Gerber, etc.
 Nestle Health Science: Nestle has been one of the pioneers in nutritional sciences. They
produce foods such as Boost, Meritene, Nutrin Junio, etc to promote pediatric care, brain
health, etc.
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 Nestle Nespresso: This sector was launched in 1986. It allows customers to make their
perfect cup of coffee. This includes Nescafe, Nescafe Gold, Nescafe Classic, Nescafe
Decaff, etc.
Chapter – 2
Nestlé India
Nestlé India Limited is the Indian subsidiary of Nestlé which is a Swiss multinational
company. The company is headquartered in Gurgaon, Haryana. The company's products
include food, beverages, chocolate, and confectioneries.
The company was incorporated on 28 March 1959 and was promoted by Nestle Alimentana
S.A. via a subsidiary, Nestle Holdings Ltd. As of 2020, the parent company Nestlé owns
62.76% of Nestlé India. The company has 9 production facilities in various locations
across India.
History
Nestlé India is one of the largest players in India's fast-moving consumer goods sector and has
a long history in the country.
 Nestlé India Limited was incorporated at New Delhi on 28 March 1959 and
was promoted by Nestle Alimentana S.A. via a wholly owned subsidiary, Nestle Holdings
Ltd., Nassau, Bahama Islands.
 The company built their first production facility in 1961 at Moga, in the
Indian state of Punjab.
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 Nestlé's second plant was set up at Choladi in Tamil Nadu, the plant was built primarily to
process the tea grown in the area.
 In 1989, the company established a factory at Nanjangud in Karnataka.
 The company entered the confectionery business in 1990 by introducing Nestlé premium
chocolate.
 In 1991, they started the production of soya based products through a joint venture with
the BM Khaitan group.
 In the year 1995 and 1997 Nestlé established two facilities
in Goa at Ponda and Bicholim respectively.
 In April 2000 they entered the liquid milk and iced tea markets.
 2006 marked the year when the company set up its 7th factory
at Pantnagar in Uttarakhand.
 The company opened another plant in Karnataka in 2011 bringing up its total plants in
India to eight.
 In October 2020, Nestle India announced investment of Rs. 2,600 crores for a new plant
at Sanand in Gujarat. Initial phase of production commenced from 1 October 2021.
Production
Nestlé India currently has 9 manufacturing facilities across India. They are at:
1. Moga, Punjab
2. Samalkha, Haryana
3. Nanjangud, Karnataka
4. Choladi, Tamil Nadu
5. Ponda, Goa
6. Bicholim, Goa
7. Pantnagar, Uttarakhand
8. Tahliwal, Himachal Pradesh
9. Sanand, Gujarat[
Nestlé India’s leading objectives
a) To develop safe and wholesome packaged foods using the most efficient and
appropriate packaging materials available, while, at the same time, satisfying consumer
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requirements and expectations.
b) Nestlé India seeks packaging solutions that:
• will result in the lowest possible weight and volume of packages.

• take into account new packaging materials and processes that reduce the impact on the
environment;
• avoid the use of substances that can adversely impact the environment during
packaging production and disposal
• decrease packaging waste at all stages, including package manufacturing, utilization

and disposal
• increase the use of recycled materials wherever possible; and
• Increase the recyclables and compatibility of its packages with existing waste
management schemes.
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Strategies:
Nestlé India has these strategically key Success Factors:
• Strong brands / relationships with consumers
• Research and development
• Innovation and renovation
• Product availability
There are also a few factorial strategies, stated as follows: External
factors:
• Social: Nestlé makes an effort to integrate itself as much as possible into the cultural and social
values of the different countries. During operation in India Nestlé has launched products with
integration of social & cultural factors. This has been done to match the taste buds of Indiai
consumers.
• Ethical: Although Nestlé faces ethical dilemmas in commercialization of its products, it does not
consider its high price to be an ethical crisis. This is because they are not ready to compromise their
quality in order to make their product widely available to all.
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Internal factors
• Marketing structure: Nestlé is more people, product and brand oriented than system oriented.
Nestlé favours long-term successful business development and even to greater extent, customer life-
time value. At the same time Nestlé does not lose sight of the necessity to improve in terms of quality,
price and distribution. However, Nestlé remain conscious of satisfying the wants needs and
demands of its consumers. It is also aware of the need to generate a sound profit annually.
Nestlé seeks to earn consumer’s confidence, loyalty and preference and anticipate their demands
through innovation and renovations. Therefore Nestlé is driven by an acute sense of performance
adhering to quality and customer satisfaction Nestlé is as decentralized as possible within its
marketing strategic definitions requiring increasing flexibility. Nestlé is always committed to the
concept of continuous improvement of its activities and customer satisfaction through market
segmentation, positioning and target marketing.
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Presence Across India

After more than a century-old association with the country, today, NESTLÉ India has presence across India
with 8 manufacturing facilities and 4 branch offices.
NESTLÉ India set up its first manufacturing facility at Moga (Punjab) in 1961 followed by its
manufacturing facilities at Choladi (Tamil Nadu), in 1967; Nanjangud (Karnataka), in 1989; Samalkha
(Haryana), in 1992; Ponda and Bicholim (Goa), in 1995 and 1997, respectively; and Pantnagar
(Uttarakhand), in 2006. In 2012, Nestlé India set up its 8th manufacturing facility at Tahliwal (Himachal
Pradesh).
The 4 Branch Offices located at Delhi, Mumbai, Chennai and Kolkata help facilitate the sales and
marketing activities. The NESTLÉ India’s Head Office is located in Gurgaon, Haryana.
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Research & Development

Research and Development (R&D) in India is part of NESTLÉ S.A.’s global R&D network and supports
all markets worldwide with new product development and manufacturing excellence for Noodles. It is also
a Centre of expertise for local Indian cuisine within the NESTLÉ R&D network and offers assistance to
Culinary, Confectionery, Nutrition and Dairy products in the South Asia Region (SAR).
Better nutrition in the region is a perpetual challenge. Its meaning changes with the stage of development,
the degree of social awareness, and scientific advancement. The new NESTLÉ R&D facility in India will
help develop great tasting food solutions that are relevant for consumers in the South Asia Region, creating
products that take the promise of taste and health to a broader economic and social section than ever
before. It will also strengthen NESTLÉ’s position as the leader in Nutrition, Health and Wellness in the
emerging markets.
NESTLÉ India has always had Research and Development support from the NESTLÉ R&D network
across the world. Now, with the new R&D Centre in Manesar, NESTLÉ South Asia Region will benefit
from a greater ‘regional consumer’ focus. Having an R&D Centre in India also brings Research and
Development closer to NESTLÉ India businesses, and reflects the NESTLÉ spirit of R&D-Business
partnership towards developing winning concepts, suited to the local consumer. It will in turn help
NESTLÉ R&D to bring out strong local concepts that are in accordance with the NESTLÉ Group ambition
to provide ‘affordable Nutrition, Health and Wellness’.
Ultimately, these concepts will not just be relevant for emerging markets like India, but could be
transferred to NESTLÉ worldwide.
Food Safety Institute of India

Food safety and hygiene is critically important for improving public health and consumer welfare in India.
A holistic approach including all stakeholders and covering the entire food chain can help reduce the food-
borne disease burden. Food safety, thus, is a shared responsibility.
Nestlé shares the commitment on food safety and the quality and safety of our products is a top priority. To
strengthen the food safety commitment in India Nestlé is establishing the Nestlé Food Safety Institute,
India (NFSI). NFSI India will adopt a holistic and collaborative approach towards ensuring safe food for
consumers that will help meet India's growing demand for healthy and safe food. It is the local interface of
Nestlé’s global food safety science capabilities, and leverages Nestlé’s expertise in food safety for new
scientific research partnerships in the country.
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Mission
The mission of NFSI India is to “build and share knowledge through collaborative partnerships to help
build trust and improve food safety in India”. Our numerous and extensive research endeavors in food
safety will provide the foundation upon which this mission is guided.
Objectives
 Ensure that the broad competences and knowledge within Nestlé are fully leveraged in India and
the Region.
 Create scientific knowledge to enable the formulation of effective and implementable risk reduction
strategies.
 Engage with concerned stakeholders to share knowledge and information on emerging food safety
issues and support a science based policy framework.
 Support knowledge dissemination and conduct training programs NFSI India will be an integral
part of the global network (NQAC and R&D) of food safety experts within Nestlé. NFSI India will
serve as a local interface of Nestlé’s global food safety capabilities & research, and as such,
leverage our expertise in food safety science as an incentive for new research collaboration &
partnerships in the country. NFSI will partner with reputable academics, government agencies and
research institutes.
Research Agenda & Activities

The research program / key activities will be comprised of two pillars
1) The Capacity building pillar focuses on:
1. (i) external contracts and collaborations/partnerships, and

2. (ii) training programs (e.g. adulteration toolkit, agricultural hygiene management),
2) The Analytical Services & Data Science pillar provides in-house research on analytical method
development and data trending and chemical surveillance by testing of materials for contaminants (heavy
metals, pesticides, mycotoxins, adulteration).
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Functions of Nestlé India

As shown in the organization structure, Nestlé India has 10 functions, among which the Managing
director controls 3 and the rest is controlled by their individual directors. The General Management
take cares of the overall operation of the company, while maintaining their regular governmental
affairs and taking key decisions. The Manufacturing Function is where some products are made (like
Munch, Maggi) and some, like Nido are repacked. The Human Resources function focuses on the
management of employees and organizational culture, as well as retaining the people, motivating them
more with each passing day. Supply Chain ensures the stable supply of the products according to the
demand of the customers. Marketing looks after the existing brands, market share and product
development of the products. Finance and control deals with the financial transactions and most
importantly they also apply the control mechanism to remain the company complaint financially and
procedurally. The IS/IT department falls under the Finance function, hence they also maintain day to
day technicality. Sales and Nestlé Professionals are the revenue generating departments for the
company.
The Nutrition function, however, is a separate entity somewhat, for their orders are usually initiated in
India, and they carry out their tasks just as orders.
Bases of Segmentation:
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RIICO Jaipur- 302 022. 2022-2023
Nestle India ltd. uses Demographic as well as behavioral segmentation too. Nestle
launched their product for some variables such as:
1. Age: Nestle has launched various types of product for various age’s people. Such
as they have launched Nestle CERELAC and LACTOGEN for the babies for 1 month
to years. Then they have launched Nescafe for the young people. They have also Milo,
Koko Crunch, and Cornflakes for Different age’s people.
2. Family Size: Nestle also launched their product on the basis of Family sizes. They
have their mini products for small families also they have their family size for the big
family. Such as Maggie family pack noodles. Cornflakes Small and large size.
3. Occupation: They have also various products for various occupied peoples. Such
as they have Nescafe for the people who have to work a lot. They have also MILO. It’s
one type of energy drink. They have also CORNFLAKES as breakfast cereals.
4. Loyalty status: By many products nestle has segmented their market by consumer
loyalty. Consumers are loyal to brands MAGGI, NESCAFE, Coffee mate etc.
Target Marketing Strategies
Nestle uses Differentiated marketing for target market. It targets different market
segments and designs separate offers for each. It has launched various types of products
to achieve higher sales and stronger position in the markets within the segments. It has
targeted the markets by ages, family sizes, income, and occupation and thus they are
launching their products. They are also targeting the market by loyalty status. Thus
consumer can be loyal to their Brands.
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RIICO Jaipur- 302 022. 2022-2023
Chapter-3
MODERN TRADE STRATEGY
Modern trade:
Now a day’s Modern trade plays an important role in India. It’s a place where people
can get different products in one place and can easily compare between different
brands. Here consumers’ presence is noticeable because of comfortable environment
with reasonable price, quality products and trade services. The price is placed in
the body of all products, so there is not any chance for bargaining for the products.
Most of the super markets are located in residential area. Especially middle class
people to upper class people are collecting their needed products from the super
markets. The decorations of super markets are very lucrative. There are many super
shops in Dhaka and other area of the country like Agora, CSD, Meena Bazar,
Shopno, Almas super shop etc. In most of the super shops, if any customers find
any problem with the product he can return the product to that shop by showing his
receipt. Customer can carry a trolley to find their essential grocery items from the
super shop and the sales representative also provide information about the product if
any customer asks.
There are two distribution centers for modern trade of Nestle India Ltd. One is
ORGANIX which is responsible for deliver products to Meena bazaar, Almas,
Shopno and another is Route To Market International Limited (rtm) which is
responsible for delivering products to Agora, CSD, Unimart, Lavender and also a
sister concern of Polar ice-cream & Urban Design & Development Limited
(UDDL). Today RTM is one of the most trusted names that ensure the best quality
customer service in distribution & FMCG industry. Currently they are selling &
distributing the product of Nestle, Micromax mobile, bKash, India Edible Oil
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RIICO Jaipur- 302 022. 2022-2023
Limited, Malee Juice, Dan Cake, ZeroB and more. Both distribution centers have
separate Territory officer, merchandisers, DSRs, supervisors and other officials.
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RIICO Jaipur- 302 022. 2022-2023
Sales Automation principle:

The document covers field sales data management, all promotional activity
execution practice & control, distributor’s transaction, distributor’s order
management & required sales/ distribution reports.
Sales automation: Sales automation is the system by which the sales function of
Nestle India Limited operates all the sales related operation in the fields as well as
carryout all the report generation through DMS at field level and through MIS at
H.O level.
Hand Held Terminal (HHT): Electronic device that is used for taking information
from field by secondary sales force. In the data management process this is the
first step of data input.
Distributor Management system (DMS): Distributor management system is

designed to support the total business operation of distributors through an
automation process. The name of the support system is DISHARI.
Management Information System (MIS): Management information system

provides information that organizations require to manage themselves efficiently and
effectively. MIS provides a variety of information about secondary sales and
other information at
H.O. level.
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RIICO Jaipur- 302 022. 2022-2023
Management Information System User: Nestle Head Office
Distributor Management System

User: ASE/TO, Distributor, DISHARI Manager
MIS
DMS
(DISHARI)
Hand Held Terminal (Mobile Device) HHT

User: Distributor sales
representative (DSR)
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RIICO Jaipur- 302 022. 2022-2023
Consumer contact handling procedure:
Consumer contact handling is a sensitive area vis-à-vis investigation and

providing a report that convince and satisfies the complaint, in the end.
Categorization of Complaints: All complaints received by consumer

Services will be categorized as follows:
Complaint Classification
Critical Complaint Non Critical Complaint
Food safety Component

Legal action missing
Aggressive Defective
customer Heat damage
Involvement Sensory
of media attributes
related
Consumer Trade complaints Internal

Complain t
Customer Complaint
(Received from trade

(Received channel, before the
(Distributors/ Retailers/
directly from end product reached to the
Food services)
users/ consumer) end consumer)
RIICO Jaipur- 302 022. 2022-2023
Design related Distribution Factory Product

related related handling
Product
tempering
Product quality Foreign bodies Packaging

related
Chapter-4
RIICO Jaipur- 302 022. 2022-2023
About my Nesternship
The internship at Nestle India Ltd. Is known as nesternship. From an overwhelming pool of 60,000 entries,
I was selected to be a part of this coveted lot. Thier endeavor would be to provide a live project
opportunity in the domain I selected on the talent games platform between now and the month of July. It
was a 2 month corporate exposure in the largest FMCG of the world. I got to work with the brightest minds
in Nestlé.
I was selected for Nesternship for the first batch of 2022 – the flagship virtual internship program
by Nestlé India Ltd.!
It was an amazing opportunity to be working with the best minds in the industry. Nestle is the largest
FMCG company by and for this internship ,I was assigned a manager to carry out the project. My project
name was Review of more than max. stores inventory. I got to learn basics of finance concepts. It was a
wholesome experience.
 Project name –Review of more than max stores inventory

 Acquired this internship through internshala.
 I was responsible for overall management and operation of the team.
 My work involved working on the platform by Nestle.
 Learned their technology and worked on their various other platforms.
 I also got to learn some important finance concepts.
 My main task was to assure smooth and the overall functioning of the project and it’s
goals.
About My Project
Name of the project - Review of more than max. stores inventory

RIICO Jaipur- 302 022. 2022-2023
In this project, firstly my manager was kind enough to get me well versed with the basic concepts of
finance. It was a unique experience. I want to pursue MBA in the future which is why I chose to do this
internship. This was a means for me to experience the corporate culture and get accustomed to its
workings. I also learnt financial concepts relevant to my project. So the basic idea behind the project was as
follows
Nestle India Ltd. Has a lot of manufacturing units in iIndia. Coordination of various things in in between
these units is very essential. I was working with another teammate in this projevct. She was in her 2 nd year
of MBA. We had tpo sort out different raw products for manufacturing and finalise which plants had
excess of them and we had to deduce how we can manage these excess products to supply to those plants
who are in need of these raw manufacturing products.
This was an amazing learning opportunity as I got to experience the work culture of Nestle from the inside.
My earlier internship was particularly helpful to me as well.
RIICO Jaipur- 302 022. 2022-2023
Chapter 5: Conclusion
Nestlé has been running for around 140 years and within these years they have made a benchmark as
the leading nutrition, health and wellness company. Throughout these years a lot has changed, many
competitors entered the market but nestle still holds the top spot in the market because of the positive
image it has gained throughout these years and for the commitment they have made to the people and
kept it. Nestlé was founded by the Henri Nestlé (10 August 1814 – 7 July 1890), a German
confectioner in Vevey, Switzerland in 1866. Ever since then, in the food industry Nestlé is the most
trusted name, with its one and only target putting a seal on it - Good food Good Life. This is also the
mission of Nestlé, driving the company to provide consumers with the most nutritious choices in a
wide range of food and beverage categories. The vision of creating shared value and the very own
Corporate Business Principles shaped the company culture and made them a reliable investor over 86
countries of the world. Today Nestlé employs around 280000 people and have factories or operations
in almost every country of the world with a total equity of CHF 62.60 billion.
Being a small part of this prestigious company has enabled me to gain my first corporate exposure in a
friendly environment which inspired me highly to acquire knowledge in the field of finance more.
Thus, the internship opportunity in NBL has helped me learn to deal with people extensively and
allowed me to study different types of processes convoluted with the department of Finance &
Control, work with different departments during executing projects and, I feel very enthralled about
my overall experience at Nestlé India Ltd.
Nestlé India Ltd. is a strongly positioned organization. The Company is continuously growing through the
policy of constant innovation, concentrating on its core competencies and its commitment to high quality
food to the people. People feel respect in their mind when they think about Nestle products. Nestlé believes
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RIICO Jaipur- 302 022. 2022-2023
all foods and beverages can be enjoyable and play an important role in a balanced and healthy lifestyle, so
that it always makes sure the same quality in compare to the other countries. Finally it can be said that
Nestle India is using and developing their Modern trade strategy perfectly. By using valuable marketing
tools they are creating competitive advantage for themselves which ultimately helping them to reach their
market as well as organizational objectives.
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RIICO Jaipur- 302 022. 2022-2023
List of References
Articles:
 The Nestlé Corporate Business Principles 2010
 Quick Facts 2011
 Nestlé Marketing report 2011
 Corporate Business Principles
 Nestlé Policy on the Environment
2. Websites:
 Nestle in your life, our brands. Nestle, 2010. (Online) Available at
http://www.nestle.com.my/nestle+in+your+life/our+brands/ [accessed at 6th December 2014]
 Nestle Insight, corporate information ―policy. Nestle, 2020. (Online)

Available at
http://www.nestle.com.my/Nestle+Insights/Corporate+Information/halalPolicy. htm]
3. E-version of annual report:
 Nestlé Financial Report 2021. Nestlé (India) Berhad. (Online). Available at

http://www.Nestlé.com.my/NR/rdonlyres/EBA3FD61-FBC2-4A07-93B3-5C904180C9E5/0/
Nestlé FinancialReport08_ENG.
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Jaipur Engineering College and Research

Centre, Shri Ram ki Nangal, via Sitapura Academic Year-

Internship with Nestle India Pvt. Ltd.

Submitted in partial fulfillment for the award of degree of

Computer Science & Engineering

Department of Computer Science & Engineering

VISION OF CSE DEPARTMENT

MISSION OF CSE DEPARTMENT

PROGRAM OUTCOMES (POs)

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

The PEOs of the B.Tech (CSE) program are:

PROGRAM SPECIFIC OUTCOMES (PSOs)

COURSE OUTCOMES (COs)

MAPPING: CO’s & PO’s

PO- PO PO- PO- PO- PO PO- PO- PO- PO PO- PO-

1.1 Executive Summary ---------------------------------------------------------------------------------------

Regions (Adriatic, Benelux, Iberian and Russia + Eurasia)

4 Regions (Austral‐America, Bolivarian, Caribbean and Central American)

3 Regions (Asia, Oceania, and Africa)

The timeline of this spectacular journey is as follows -

1866-1905: Henri Nestlé's quest for a healthy, economical alternative to breastfeeding is

1981-1995: Improvement of financial situation through internal adjustments and

Globally recognized brands of Nestlé:

 Baby foods: Cerelac, Lactogen, NAN, Gerber, Gerber Graduates,

 Bottled water: Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino

 Cereals: Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik

 Chocolate & confectionery: Aero, Butterfinger, Cailler, Crunch, Kit Kat,

 Coffee: Nescafé, Nesc , Nescafé Dolce Gusto, Nescafé Gold,

 Dairy: Carnation, Coffee-Mate, La Laitière, Nido

 Drinks: Juicy Juice, Milo, Nesquik, Nestea

 Healthcare nutrition: Boost, Nutren Junior, Peptamen, Resource

 Ice cream: Dreyer’s, Extrême, Häagen-Dazs, Mövenpick,

Products of Nestlé in India Brands

The 10 Business Principles of Nestle

1. Leader in Nutrition, Health and Wellness

2. Trusted in Quality assurance and product safety

3. Transparent consumer communication

4. Exemplary human rights and labour practices

5. Credible in leadership and personal responsibility

6. Ensuring Safety and Health at work

7. Recognize supplier and customer relations

8. Inclusive agriculture and rural development

9. Resourceful in environmental sustainability

10. Caring Water

MISSION, VISION, AND STRATEGIES

Nestlé is the world's leading nutrition, health and Wellness Company.

• Strong brands / relationships with consumers

• Innovation and renovation

Nestle is the largest food company in the world, in terms of revenue. It is a Swiss Company

requirements and expectations.

b) Nestlé India seeks packaging solutions that:

• will result in the lowest possible weight and volume of packages.

• decrease packaging waste at all stages, including package manufacturing, utilization

• increase the use of recycled materials wherever possible; and

Nestlé India has these strategically key Success Factors:

• Strong brands / relationships with consumers

• Research and development

• Innovation and renovation

There are also a few factorial strategies, stated as follows: External

Presence Across India

Research & Development

Food Safety Institute of India

Research Agenda & Activities