“After countless days and

nights of hard work, I am

finally in the city I like,
in the university I like to
pursue more knowledge.”
Yuping Luo,
Student of University of
International Business
and Economics in Beijing

Caring for Society

Hunan girl receives charity support

from Taobao netizens to pursue
tertiary education
Alibaba Foundation and China Foundation for Poverty Alleviation jointly launched the “New
Future High School Student Initiative” that leverages Taobao Marketplace’s “Goods for Good”
feature to allow merchants and consumers to donate to designated charity projects and
support high school students in impoverished provinces in China. Yuping Luo, a high school
student in Hunan Province participating in the initiative, was offered a place at the University
of International Business and Economics in Beijing after receiving an excellent score in the
highly-competitive National College Entrance Exam last year. Funding from the initiative
helped alleviate the financial burden of Yuping’s family, and allowed her to be fully dedicated
to her studies. The “New Future High School Student Initiative” has supported thousands of
students like Yuping to shape their own futures through higher education.

Merchants will donate a committed amount to

designated charity projects after consumers
purchase the “Goods for good” products

66 Alibaba Group Holding Limited