Exercise: Audience, Purpose, Scope and Medium

Complete the table below by stating the purpose, scope, medium and intended audience for each situation.

No. Situation Purpose Scope Medium Intended

(State 1 (State 2 pieces of (State 2 appropriate Audience
objective/purpose pertinent information) mediums) (State your intended
of your message) audience)

1. You are organizing a free eye test in

conjunction with National Eye
Health Week.

2. You are doing a promotion for

ASTRO Super Sports package.

3. You are explaining how the Sales &

Service Tax (SST) will be
implemented in Malaysia.

4. You are asking people to meet up

and protest against the construction
of a telecommunications tower in
the neighbourhood.

5. You are looking for a home tutor for

your son.