Professional Documents
Culture Documents
Problem Definition
Now days top management tend to follow the traditional “business as usual” approach as they have
fear of change assuming that it will cause negative impact on time management and profitability which
subsequently could cause risk that they are not willing to take ,adding to that due to lack of confidence
in their subordinates and communications difficulty they prefer staying in the comfort zone and be risk
free instead of supporting and encourage the innovative side within the organization .
4. Evaluate Alternatives
1- Initiate Business Development function dedicated to gathering and implementing
creative ideas.
All companies must consider Business Development as an essential function within the
organization structure and start using professional teams to search for areas of improvement
supporting them with tools and proper technical training, afterwards gathering all creative
ideas for assessment and prioritization based on profitability and company strategy in addition
to dedicating budget and time frame for innovation implantation which will eventually reflect
in overall company position in the market.
Embracing the creativity and innovation as part of company identity and culture can lead to
phenomenal results ,and there are a lot of actions and process for enhancement if the company
followed correctly will lead to the required result starting by cascading to all top management
the idea of nominating the top talent to start involving them in brainstorm groups for creative
ideas, also provide clear transparent communication regarding company goals and individual
goals for employee to understand that they play vital role in achieving it together for the
benefit of everyone .
Employees are the owner of business in way or another ,they are responsible for delivering it
on the most effective way ,Also they have the ability of knowing the gaps to be avoided and
what is need to overcame this ,so based on the previous statement encouraging them to
provide more creative ideas through rewording mechanism in salary and promotion side is
highly required ,moreover having this as part of the their annual performance assessment will
push them more to work toward helping the company innovation step forward ,also giving
them the flexibility of reaching the top management at any point to share and discuss their
ideas will give more confidence and encourage to do the maximum effort .
5. Recommendations
With all of the details provided and after evaluating all options available, I would recommend
alternative 1 and 3 that can fulfill the required results.