Business Plan Word® Option for Narratives

If you are not familiar with how to put text into the Excel® program,
you will want to use these Word® pages for the narratives. It is
generally easier to use these pages for the narrative phases of the
business plan. A challenge that you might face is numbering the
pages. You will need to number the pages outside of the footer or
header since you will be co-mingling the Excel ® and the Word® pages
in the business plan.

Table of Contents

Mutual Non-Disclosure Agreement......................................................................3

Cover Sheet...................................................................................................6
Executive Summary......................................................................................7
The Company.............................................................................................7
Mission Statement.....................................................................................7
Management..............................................................................................7
Products & Markets...................................................................................7
Sales & Profit Summary.............................................................................7
Funding Requirement................................................................................7
Investment Proposal.................................................................................7
General Company Discription........................................................................8
Company Goals & Objectives.....................................................................8
Business Philosophy..................................................................................8
Legal Form of Ownership...........................................................................8
Product and Services Description..................................................................9
Start-Up Costs Narrative.............................................................................10
Start-Up Costs.............................................................................................11
Marketing Plan............................................................................................12
Economics................................................................................................12
Product....................................................................................................12
Customer.................................................................................................12
Competition.............................................................................................12
Niche.......................................................................................................12
Marketing Strategy..................................................................................12
 Promotion................................................................................................12
Promotional Budget.................................................................................12
Pricing.....................................................................................................12
Proposed Location...................................................................................12
Distribution Channels..............................................................................12
Sales Forecast.............................................................................................13
Operational Plan.........................................................................................14
Production...............................................................................................14
Location...................................................................................................14
Legal Environment...................................................................................14
Personnel.................................................................................................14
Inventory.................................................................................................14
Suppliers.................................................................................................14
Credit Policies..........................................................................................14
Managing Accounts Receivable................................................................14
Managing Accounts Payable.....................................................................14
Management and Organization....................................................................15
Founders..................................................................................................15
Management Team..................................................................................15
Board of Directors....................................................................................15
Board of Advisors....................................................................................15
Consultants..............................................................................................15
Professional & Advisory Support..............................................................15
Attorney.................................................................................................15
Accountant..............................................................................................15
Insurance Agent......................................................................................15
Banker...................................................................................................15
Consultants.............................................................................................15
Financial Plan Narrative..............................................................................16
Profit & Loss Narrative............................................................................16
Balance Sheet Narrative..........................................................................16
Break-Even Analysis Narrative.................................................................16
Profit and Loss Statement........................................................................17
Balance Sheet..........................................................................................18
Break-Even Analysis................................................................................19
Appendixes....................................................................................................20
Mutual Non-Disclosure Agreement

It is understood and agreed to that the parties to this Agreement

would each like to provide the other with certain information that may
be considered confidential. To ensure the protection of such
information and in consideration of the agreement to exchange said
information, the parties agree as follows:

1. The confidential information to be disclosed under this Agreement

(”Confidential Information”) can be described as and includes:

Technical and business information relating to proprietary ideas,

patentable ideas and/or trade secrets, existing and/or contemplated
products and services, research and development, production, costs,
profit and margin information, finances and financial projections,
customers, clients, marketing, and current or future business plans
and models, regardless of whether such information is designated as
“Confidential Information” at the time of its disclosure.

In addition to the above, Confidential Information shall also include,

and the parties shall have a duty to protect, other confidential and/or
sensitive information which is (a) disclosed as such in writing and
marked as confidential (or with other similar designation) at the time
of disclosure; and/or (b) disclosed by in any other manner and
identified as confidential at the time of disclosure and is also
summarized and designated as confidential in a written memorandum
delivered within thirty (30) days of the disclosure.

2. The parties shall use the Confidential Information only for the
purpose of evaluating potential business, employment and/or
investment relationships.

3. The parties shall limit disclosure of Confidential Information within

its own organization to its directors, officers, partners, members
and/or employees having a need to know and shall not disclose
Confidential Information to any third party (whether an individual,
corporation, or other entity) without prior written consent. The parties
shall satisfy its obligations under this paragraph if it takes affirmative
measures to ensure compliance with these confidentiality obligations
by its employees, agents, consultants and others who are permitted
access to or use of the Confidential Information.

4. This Agreement imposes no obligation upon the parties with respect

to any Confidential Information (a) that was possessed before receipt;
(b) is or becomes a matter of public knowledge through no fault of
receiving party; (c) is rightfully received from a third party not owing a
duty of confidentiality; (d) is disclosed without a duty of confidentiality
to a third party by, or with the authorization of the disclosing party; or
(e) is independently developed.

5. The parties warrant that they have the right to make the disclosures
under this Agreement.

6. This Agreement shall not be construed as creating, conveying,

transferring, granting or conferring upon either party any rights,
license or authority in or to the information exchanged, except the
limited right to use Confidential Information specified in paragraph 2.
Furthermore and specifically, no license or conveyance of any
intellectual property rights is granted or implied by this Agreement.

7. Neither party has an obligation under this Agreement to purchase

any service, goods, or intangibles from the other party. Furthermore,
both parties acknowledge and agree that the exchange of information
under this Agreement shall not commit or bind either party to any
present or future contractual relationship (except as specifically stated
herein), nor shall the exchange of information be construed as an
inducement to act or not to act in any given manner.

8. Neither party shall be liable to the other in any manner whatsoever

for any decisions, obligations, costs or expenses incurred, changes in
business practices, plans, organization, products, services, or
otherwise, based on either party’s decision to use or rely on any
information exchanged under this Agreement.

9. If there is a breach or threatened breach of any provision of this

Agreement, it is agreed and understood that the non-breaching party
shall have no adequate remedy in money or other damages and
accordingly shall be entitled to injunctive relief; provided however, no
specification in this Agreement of any particular remedy shall be
construed as a waiver or prohibition of any other remedies in the event
of a breach or threatened breach of this Agreement.

10. This Agreement states the entire agreement between the parties
concerning the disclosure of Confidential Information and supersedes
any prior agreements, understandings, or representations with respect
thereto. Any addition or modification to this Agreement must be made
in writing and signed by authorized representatives of both parties.
This Agreement is made under and shall be construed according to the
laws of the State of ___________________, U.S.A. In the event that
this agreement, is breached, any and all disputes must be settled in a
court of competent jurisdiction in the State of
____________________, U.S.A.

11. If any of the provisions of this Agreement are found to be

unenforceable, the remainder shall be enforced as fully as possible and
the unenforceable provision(s) shall be deemed modified to the limited
extent required to permit enforcement of the Agreement as a whole.

WHEREFORE, the parties acknowledge that they have read and

understand this Agreement and voluntarily accept the duties and
obligations set forth herein.

Recipient of Confidential Information:

Name (Print or Type):

Company:

Title:

Address:

City, State & Zip:

Signature:

Date:

Discloser of Confidential Information:

Name (Print of Type):

Company:

Title:

Address:

City, State & Zip:

Signature:

Date:
 The Business Plan
For

Owner Information

Business Name:
Address: Address Line 1
Address Line 2
City, ST 22222

Telephone: 222-333-4444
Fax: 111-222-3333
Email: xyz@example.com

Confidentiality and Recognition of Risks

Confidentiality Clause
The information included in this business plan is strictly confidential and is provided on the
understanding that it will not be disclosed to third parties without the expressed written
consent of 125RRRR.
Recognition of Risk
This business plan represents management's best estimate of the future potential of our
business venture. It should be recognized that not all-major risks can be accurately predicted
or otherwise avoided and that few business plans are free of errors of omission or commission.
Therefore investors should be aware that this business has inherent risks that should be
evaluated prior to any investment.
 Executive Summary

The Company

Mission Statement

Management

Products & Markets

Sales & Profit Summary

Funding Requirement

Investment Proposal
 General Company Description

Company Goals & Objectives

Business Philosophy

Legal Form of Ownership

 Products and Services Description

An Explanation of the Facts, Assumptions, and Information

Pertaining to the Products and Services of the Company.
 Start-Up Costs
An Explanation of the Facts, Assumptions, and Information
Pertaining to the Start-Up Costs Section of this Small Business
Plan
 Start-Up Costs
Here, insert the Excel Spreadsheet page(s)
 Marketing Plan

Economics

Product

Customers

Competition

Niche

Marketing Strategy

Promotion

Promotional Budget

Pricing

Proposed Location

Distribution Channels
 Sales Forecast

Here, insert the Excel Spreadsheet page(s)

 The Operational Plan

Production

Location

Legal Environment

Personnel

Inventory

Suppliers

Credit Policies

Managing Accounts Receivable

Managing Accounts Payable

 Management and Organization

An Explanation of the Information Pertaining to Management and

Organization

Founders

Management Team

Board of Directors

Board of Advisors

Consultants

Professional and Advisory Support

Attorney
Accountant
Insurance agent
Banker
Consultant(s)
 Financial Plan Narrative
Profit & Loss Statement

Balance Sheet

Break-Even Analysis
 Profit and Loss Statement

Profit and Loss Statement

Here, insert the Excel Spreadsheet page(s)

 Balance Sheet
Balance Sheet

Here, insert the Excel Spreadsheet page(s)

 Break-Even Analysis

Breakeven Analysis

Here, insert the Excel Spreadsheet page(s) with Graph

Appendixes