Business Ethics - ႕၏

၏ ႕ ႕ ႕
႕ ႕ ႈ ၊ ႈ
။ ႈ ႈ ။ ႈ ႕ ႕
။ - ၊ ႕- ။
႕ ႕ ႈ ႕ ႕ - ႕ ႈ
( ႕ ) ႈ ႕ ။ ႕ ႕ ႕
႕ ႕ ( ႕ ) ႕ ႕
။ ႕ ႕ ႕၏ ႕။

႕၏ ႕ ႕ ၊
၊ - ႕ ၊ ႈ ႈ
၊ ႕ ႕
၊ - ႕ ႕ ။ ႕
ႈ ႕
႕ ႕ ။

- - ႕ ႈ ႕
႕ ႕
။
( ႕ ႕ ႕ ႕
႕ ႕ ႕ ႕ ၊ ႕
- ႕ ႕
- Job Contract ႕ ၊ ၊
႕ ႕ ၊
- ႕ ႕ ၊
- ၊ ႕ - ႕
႕ ႕ )
-Ethics- ႕ ႕ ။
႕ ႕ ႕ ႕ ၊ ႕ ႕
ႈ ႈ ၊ ႕ ႕ ႕
။

႕ ႕ ႈ -Administrative Ethics- ႕
႕ ႕ ႕ ႕ ႕ -
What is Good? , Wat is Good Student? , What is Good Citizen? , What is “Good Action for the Good
State?” , What is Good Governance? , What is Good Government? ႕
႕ ႈ -Ethical Point of View- ႕ ႕ ။
႕ ႕ ႕ ။
 ႕ ႕ ႕ ႕
႕ ႕ ။
႕ ႕ ႕ ႕ ။

„Good‟ - „ ‟ ႕ ႕
၇, ႕ ။ Good ႕
“Good” means “actions and behavior that are morally right” ႕ Advanced Oxford Lanner Dictionary
။ ႕ ႕ ႕ ၊
႕ ႕ ႕ ႕ ။ ႕
႕ „ ‟ ႕ ႕ ၊ ႕ ၊
၊ ၊ ႕ ။ ႕ ။
၊ ၊ ႕ .. ႕ ။
႕ ႕
႕ ႕ ။
႕ „actions and behavior‟ – „ ၊ ‟ ႕
၊ ၊ ၊ ႕ ၊ ႕
။

„What is Good usiness?‟ „ ႕ ‟

၊ ႕ ၊ ၊
၊ ႕ ၊ ႕ ႕ ႕၊
႕ „actions and behavior‟ – „ ၊ ‟ ႕
႕ ။ ႕ ႕
႕ ႕ ၊ ႕ ႕ ႈ ႈ ၊ ႕ ႕
႕ ။ ႕ ႕
႕ ၊ ႕ ႕ ႕
႕ ။
႕ ႕ ။ ႕
႕ ႕ ႕ ။ ႕ ႕ ႕
Business Ethics ႕ ႕ ။

Business Ethics ႕ What is Business?, What is Ethics?

။ ႕ ၊ ႕ Business Responsibility-
၏ ႕ ႕
႕၊ ႕ ႕ ႕ ႕
။

What is Business? ႕ ႈ (Business

Study Programme) ႕ ႕ ႕ ႕ „
႕ ႕ - - - ) ႕ ႈ
၊ ႕ ႕
‟ ႕။ ႕ ႕ ။ ႕ ။
 ႕ ႕ -

၁။ ႕ ။ ။

၂။ ။ ။

( ႕ ႕ ႕ ႕ - ( ႕
႕ - ႕ - )၊
၊ ၊ ၊ ၊ ၊ ႕ ႈ ႈ
)

၃။ ႕ ႈ ။ ။

၄။ ။ ။

၅။ ။ ။

႕ ႕ ။
႕ ႕ ။ ႕ ႕- ႕
- ႕ ၊ ႕ ႕ ၊ ႕ ႈ
- - ႕ - ႕
၊ ၊ ၊ ႕ ၊
႕ ႕ ႕ ႕
႕ ။ Good ႕ ။

What is thics? ႕ ႕ ႈ ႕ ႕ ႕ ႕
။ Ethics ႕ ။ -
။

“ thics is a world of philosophy, value, and morals. Administration is a world of decisions and
actions. thics will search for right and wrong while administration must get the job done.”

University of Southern California, Los Angeles ႕ Terry L. Cooper

႕ Handbook of Administrative Ethics Research and knowledge in Administrative Ethics ႕ ႕
။ Philosophy- ၊ Value- ႈ၊ Moral- ႕
… ႕ ႕...
႕ ---

Ethics- ႕ ၊ ႈ
႕ ။ ႈ
၊ ႕ ၊
Ethics- ႈ ႕ -
႕ ။ ႕ - -
႕ - ႕ - ႕
၊ ႕ ႕ ။
႕ ႕ ႕ ႕ ၌
 ႈ ။ … - - … … ၊ Ethics
႕ ႕ ႕ ႕ ။

Administrative Ethics ႕ ႕
- Virtue- ႕
႕ ႕ ႕ ၊ ႕
၊ ႕ ႕ thics ။ ႕
“ ” ႕ ႕ ႕ ႕ ၊
႕ - ႕ - ႕ ႕
႕ ………

What is Business Ethics? ႕၏ ( ႕ )

႕ ႕- “ ႈ ၊ ႈ၊
ႈ ႈ ၊ - - - -
- ႈ၊ ႈ ႈ၊
ႈ ႕ ႈ
႕ ႈ ႈ ႕ - - ” ႕။
႕ ႈ ။ -

“ ႈ ၊ ႈ၊ ႈ၊ ႈ၊ ႈ
ႈ၊ ႈ” -

႕ ၊ ႕ ႕
။ ႕ ႕ ႕ ႕
႕
ႈ
။

႕ ႕ ႕ ႕ ႈ
႕ ႕ - ႕
ႈ ႕
႕ ႕၏ ( ႕ )
႕၊ ႕ ႕ - ႕
႕ ႕
႕ ႕။
၊
႕ ႕ ။

What are business ethics? ႕ ႕ ။

႕ ႕၏ ႕
႕ ႕ ႕ -
- ႕ ။ ႕ ႕
႕ ႕ ။
 ၊ -
- ႕
႕ ။ ႕ ႕ - ႕
႕ ႕ ၊ - ႕ ႕
႕ - ႕ ႕ ႕ ၊
႕ - ႕ ၊
႕ ႈ ႕ ႕ - ႕
႕ ႕ - ႕ ႕ ၊ ႕
႕ ႕ ႕
။

႕ - - ႕ ႕
႕ ႕ ။ -

။ ႕ ႕ ႕ ႕ ႕ ။ ႕ ႕
။ ႕ ႕
… ၍ ႕ ။ ႕ ႕ ႕
႕ - ႕
႕ ႕ ၊ ႈ
႕ ။ ။ ႕ ႕
၊ ။ ႕ ႈ ၊
႕ ႈ၊ ႈ ၊ ႕
႕
႕ ၊ - ႕ - ႕ ၊ ႕ ႕
။ ႕ ႕
႕ ႕ ႕ ႕ ။

Codes of Behaviour ႕ ။ ႕
႕ ၊
႕ ႕ ႈ -
႕ ႕ ။
႕ ႕ ႕ ႕ ႈ -
႕ ၊ ႕ ႕
၊ ႕ ႕ ႕ ႕
၊ ႕ ႕ ၍ ႕ ႕
႕ ။ ႕
“ xtractive Industries Transparency Initiative”, “United Nations Global Compact”, “Global Reporting
Initiative” ႕ ႕ ႈ ႕ ။ ႕
Universal Declaration of Human Rights ။
 ႕ ။ ႕ ႕
႕ ႕ ။ ႕ ႕ ႕ ႕
႕ ႕ ႕ ႈ၊ ႕ ႕
ႈ ႕ ႕
။ “Though providing strong returns for our shareholders remains our prime objective, we do not
believe that these can or should be achieved at the expense of social, environmental and moral
considerations. Indeed a long-term business such as ours will only thrive if it also takes into account the
needs of other stakeholders such as governments, employees, suppliers, communities and customers.”
႕ ႕ ႈ
- ႕ ႕ ႈ ။ ႕ ။

႕ ႕ ႕ ၊
႕ ။ The importance of ethics in business ႕ ႕ ႈ
႕ - ႕ ႕ ႕
႕ ႈ ႕ ။ ႕ ႕
႕၊ ႕၊ ႈ ႕ ႕
။ ႕ ႕ ႕
႕ ႕ ႕
။ ႕ ႕ - ႕
႕ -

႕ ႈ ႈ ႕
႕ ႕ ႕ ။ -

႕ ႕ ႈ
ႈ ။ ႈ ႕ ။

႕
႕ ။ ႕
႕ ႕ ႕ ႈ ႈ
။

႕ ႕
။ ႕ ႕ ႕
။

႕ ႕ ။
ႈ ႕ ။ ႈ
႕ ။
 Robert Moment ႕ ႕ Business Ethics for Small Business ႕ ။
႕ ႕ ႕ ႕ ႈ
႕ ႕ ႕ ႕
႕။ ႕
၊ ႕ ႕ ႕ ႕
႕ ႕ ႕ ႕ ႕ ႕
႕ ။ Alan K. Simpson "If you have
integrity, nothing else matters. If you don't have integrity, nothing else matters." ႕
႕ ၊ ႕ ႕ ႕
႕ ႕ ။ ႕ ။
“ - ။ ႕ ” ႕
။ Robert Moment ႕ ႕
႕ The Moment Group ႕ ။
။ Best Seller ။ ႕
"It Only Takes a Moment to Score" “Sell Integrity”, a ႕
small business tool that helps you successfully sell your business idea
။

႕ ႕ 7 Principles of Admirable Business Ethics ။

၁။ -

႕ ႕
႕ ႕ ႈ ႕
။ ႈ ႕ ။ ႕
႕ ။ ။ ႕ ၊
ႈ၊ ၊ ႕
႕။

၂။ ႕ -

႕ ။ -
။ ႕ ႕
။ ႕ ႕ ႕ ႕
႕ ။ -
႕ ႕ ႕
႕ ႕ ။ ႕
႕ ။

၃။ -

႕ ။ ႕ ႕ ႕
။ ႕ ႕ ႕ ႈ ႕ ။ ႕
႕ ။ ႕
 ႕
႕ ႕ ႕
ႈ ႕
။ ႕ ။

၄။ -

႕ ႕ ၊
၊ ႕
။
။ ႕ ႕
၊ ႕ ။

၅။ ႕ ႈ -

႕ ႕ ။ ႕ ႕ ။
- ၊ ၊ ၇ ႕ ၊ ႕
႕ ။ ႕ ႕
႕ ႈ ၊ ႈ ႕ ။
- ႕ ႕
႕- ႕ ။ ။
႕ ႕ ႕
၊ ။ -
႕ ႕
။

၆။ -

႕ ႕ ႕
႕ ။ ook eeping ႕ ။ -
႕ ႕
။ ႕ ႕ ။
႕
႕ ။ ၊ ႈ
႕ ။ ႕
႕ ။

၇။ -

႕ - ႕။
႕ ၊ ၊ ၊ ၊ - ၊
႕ ႈ ႕ ႕-
႕ ။ ႕ ။

႕-
 ႕ ႕ ႕ ။
႕ ႕၊ ႕ ႕
- ႕ ႕ ၊ ႕ -
႕ ႈ ႕
။ - ႕။
႕ ႕ ႕ ။

- xecutive ႕ ႕ ႕
႕ osephson Institute ichael osephson ႕ ၂ ၁
႕ ႕ ။ ႕ ႕ xecutive
႕ ႕ ႕ xecutive
- ။ - ၊
- ႈ၊ - ႕ ႈ ……. ႕ ႕ ႈ ။

႕ ႕ 12 Ethical Principles for Business Executives ႕ ႕

႕ ႕ ႕ ႕
႕ ႈ ။ ႕ -
႕ ႕ ႕ ၊ ႕
႕ - ႕။ ႕
- ၏ - - ႕ ႕ ႕ -
႕ - ႕ ႕ ႕ ႕
႕ ႕ ႕
႕ ႕ ႕ ႕ )

႕.. ႈ ႕။
႕ ။ ႕
႕ ။ ႈ - - ႈ
႕ ။ - ႈ ႕
႕ ႕ ႈ ႈ ႕
…Trust, one of the most important assets a successful
executive needs, can be strengthened or destroyed by both your actions and the way your actions are
perceived in relation to these twelve principles ။ ႕ ႕-

၁။ ႈ - ႕ ႈ ။
႕ ႕ ႈ
။ ႕ ႈ
႕ ။ ႕
။
႕ ႕ ၊ ႕ ၊ ႕ ၊
႕ ႕- ႕ ၊
႕ ႕
။
၂။ - ႕ ။
။ ႕ ႕-
႕ ႕ ႕
။ ။ ၊
၊ ။ ႈ
။ ႕ ႕ ႕ ႕
၊ ႕ ႕ ႕ ။

၃။ - ႕ ႕ ။
႕ ႕ ႕ ႕
႕ ႕ ႕ ႕ ႕ ။
႕ ႕ ။ ႕
႕ ႕ ႕
၊ - ၊ ႕
႕ ။ ႕ ႕ -
႕ ။ ႕ ႕
။

၄။ - ႕ ။
႕ ႕ ႕ ၊ ႕ ၊
႕ ႈ ။ ႕ ႕
ႈ ႕ ႕ ၊ ႕ ႕
႕ ၊ ႕ ႕ ႕
႕ ႈ ႕ ႕
။ ႕ ႈ ၊ ႈ
႕ ႕ ႈ ႕ ႕
။ ႕ ႕
ႈ၊ ႈ ႕ - -
။ ႕ ႕ ႕
၊ ႕ ႕
၊ ႕ ၏
႕ ႕ ႕ ႕
။ ႕ ႕ ႕ ။

၅။ ႈ - ႕ ႈ ။ ႕
- -
။ ႕ ႕
- ၊ ႕
။ ႕ ႕ ။
႕ ႕ ႈ ၊
 ႕ ႕ ႈ ႈ ၊ ႕
႕ ႈ ႕ ။ ႕ ႕ ႕
႕ ။ ၊ ၊
၊ - ႕ ။

၆။ - - - ႕
႕ - - ႈ ။
႕ ၊
၊ ၊ ။ ႕ ႕ ၊
၊ ႕ ႕ ႈ ႕
၊ ႕ ႈ ၊
႕ ႕
။

၇။ ႕ - ႕
႕ ႈ ။ ႕
႕ ၊ ၊ ၊ ႕ ၊
႕ ႕ ႈ
။ ႕ ၊ ၊ ႈ
႕ ႕ ႈ
။ ႕
႕ ။

၈။ - ႕
။ ႕ ႕ ႕
႕ ၊ ၊
႕ ။
။

၉။ - ႕ ႕ ႕
။ ႕
႕ ႕ ႕ ႕ ႕ ႕
။
၊ ၊ ႕
႕ ႕ ။

၁ ။ - ႕ ႕ ႈ
။ ႕ ႕ ႕
႕ ႕ ႕ ၊ ႕ ႕
ႈ ။ ႕ ႕ ႕
႕ ။ ႕ ႕
 ။

၁၁။ - ႕ ။
႕ ႕ ႕ ႕
႕ ႕ ႕
။ ႕ ႕ ႕
႕ ႈ ႕
။ ႕ ႕
႕ ။

၁၂။ ႕ - ႕
႕ ။ ႕
႕ ႕ ႕ ႕ ႕
၊ ၊
၊ ၊ ႕ ႕ ၊ ႈ၊ ႈ ႕
႕ ႈ ႕ ႕
႕ ႕ ႈ ။
႕ ။

)
၁၁- ၁- ၂ ၁၄

Reference and Notes:

http://businesscasestudies.co.uk/..
A Study Conducted for the Business and Organizational Ethics Partnership
A systems approach to sustainability and sustainable development
Albert A. Bartlett , Professor Emeritus, Department of Physics, University of Colorado at Boulder, UN Global
Compact – 10 Principles
Comparing European Business Practices to those in the United States
Corporate Ethics, Governance and Social Responsibility: ECLAC/ Government of the Netherlands, Gilberto
Gallopín, Sustainable Development and Human Settlements Division
Jonathan T. Scott, edited by: Walter R. Stahel, New Standards for Long-Term Business Survival, the
principles for responsible management education
Markkula Center for Applied Ethics Santa Clara University
Publication by the UN Global Compact, July 2007,
Social Accountability 8000
Sustainability, ISSN 2071-1050