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Profile
Nescafe Technologies Solution is an American multinational company providing business
consultancy, information technology and consultancy services. It’s headquartered in the
Silicon Valley of California in the United States of America.
Nescafe Technologies is part of the NASDAQ-100 and trades under CTSH.
History
Nescafe Technologies Solutions began as a Coffee Bean Software (CBS) established a Coffee
& Bean in house technologies unit focused on implementing large scale I.T projects for
Coffee & Bean business. In 1994, the company started pursuing customers beyond Coffee &
Beans.
In 1996, Coffee & Beans spun off several of its subsidiaries to form a new company called
Nescafe Corporation headquartered in Kolkata, India. Three months later, in 1997, Coffee
Bean Software renamed itself to Nescafe Technology Solution operating as a division of the
Nescafe Corporation, the company focused on Y-2k related projects and web development.
In 1998, headquarters were moved to the United States. This year the parent company
Nescafe Corporation split into two companies: Bru Health and Davidoff Media Research.
After this restructuring, Nescafe Technology Solutions became a public subsidiary of Bru
Health.
Nescafe Technologies Solutions experienced a period of fast growth during the 2000’s, as
reflected by its appearance in Fortune magazine’s “100 Fastest Growing Companies” list for
ten consecutive years from 2003-2012.
CEO
HEAD OF
CPO CMO CFO CAO GLOBAL
DELIVERY
PRESIDENT PRESIDENT
DIGITAL DIGITAL PRESIDENT
BUSINESS BUSINESS AND NORTH
OPERATIONS TECHNOLOGY AMERICA
CHAIRMAN
INDIA
PRESIDENT
GLOBAL
GROWTH
MARKETS
People:
The company has 3,01,200 employees globally, of which 150000 are in India across eleven
locations with a popularity in Kolkata. The company has local ,regional and global delivery
centers in the UK, Hungary, The Netherlands, Spain, China, Phillipines, Canada, Brazil,
Argentina, Australia and Mexico.
Market Performance:
Nescafe Technology Solutions was listed on NASDAQ in 1998 and added to the NASDAQ -
100 index in 2004.After the close of trading in 2006, the company moved from the mid cap
S&P 400 to the S&P 500. The company became a Fortune 500 company in 2013.
Organisational Stategy
Nescafe Technology solutions is the biggest IT services company after Tata Consultancy
Services in terms of revenue among those with much of their operations in India. In fact, the
bulk of the US-headquartered firm’s staff is based in India. The technology services company
has a growing position in digital services. On the digital services front, it is outgrowing the
industry. The company’s goal, is to ensure that the digital services front records a bigger
portion of the IT company’s sales. Nescafe Technology solutions’s sales for the third quarter
this fiscal rose by 4.2 percent to $4.5 billion from the year-earlier period.
Nescafe Technology solutions has a two-fold strategy.
The first is to protect and expand its traditional strengths in IT services outsourcing which
entails improving efficiency, reducing the cost of delivering services, winning renewals
aggressively and expanding into markets other than North America.
The second is around “winning in key digital battlegrounds”, including cloud computing,
digital engineering—which involves building cloud-first applications—data analytics and IoT
(Internet of Things). IoT is set to explode in 3-5 years with advances in electronics as well as
the adoption of 5G wireless technologies.
Financials
INCREASE/DECREASE
DOLLARS IN MILLIONS
2020 2019 $ %
The company focussed on continued investment in four key areas of digital: IoT, AI,
experience-driven software engineering and cloud. The company tailor’s its services and
solutions to specific industries with an integrated global delivery model that employs client
service and delivery teams based at client locations and dedicated global and regional
delivery centres. The global COVID-19 pandemic has caused and is continuing to cause
significant loss of life and interruption to the global economy, including the curtailment of
activities by businesses and consumers in much of the world as governments and others seek
to limit the spread of the disease. In response to COVID-19, the company prioritized the
safety and well-being of its employees, business continuity for our clients, and supporting the
efforts of governments around the world to contain the spread of the virus. In light of the
company’s commitment to help its clients as they navigate unprecedented business
challenges while protecting the safety of the company’s employees, the company took
numerous steps, and may continue to take further actions, to address the COVID-19
pandemic. The company also undertook a significant effort to enable its employees to work
from home by providing them with computer and Internet accessibility equipment while
seeking to maintain appropriate security protocols. Additionally, as a result of the ongoing
pandemic, the company experienced reduced client demand, project deferrals, furloughs, and
temporary rate concessions, which adversely affected revenues across all of business
segments in 2020. For the year ended December 31, 2020, the company incurred $65 million
of costs in response to the COVID-19 pandemic, including certain costs incurred to enable
employees to work remotely. In 2020, the company incurred costs related to the execution of
multi-year 2020 Fit for Growth Plan aimed at accelerating revenue growth. This plan refined
the company’s strategic focus and launched a series of measures to improve the operational
and commercial models and optimize cost structure in order to partially fund investments in
key digital areas of IoT, AI, experience-driven software engineering and cloud and advance
our growth agenda. The 2020 Fit for Growth Plan included the decision to exit certain
content-related services that are not in line with the strategic vision for the Company. The
optimization measures that were part of the 2020 Fit for Growth Plan resulted in total charges
of $221 million, primarily related to severance and facility exit costs that are expected to
generate an annualized savings run rate, before anticipated investments, of approximately
$530 million in 2021. The COVID-19 pandemic may adversely impact the company’s ability
to realize the benefits of our strategy and various transformation initiatives, including the
2020 Fit for Growth Plan. The company’s exit from certain content-related services
negatively impacted 2020 revenues by approximately $178 million within Communications,
Media and Technology segment in North America. On April 20, 2020, there was a security
incident involving a Maze ransomware attack. The lost revenue and containment,
investigation, remediation, legal and other costs incurred due to the ransomware attack may
exceed the company’s insurance policy limits or may not be covered by insurance at all. The
company’s financial results were negatively impacted by its exit from certain content-related
services, the Proposed Exit, the ransomware attack and the COVID-19 pandemic. The
company continued to experience pricing pressure within its core portfolio of services as its
clients optimize the cost of supporting their legacy systems and operations. At the same time,
clients are adopting and integrating digital technologies and their demand for our digital
services and solutions has continued to increase since the beginning of the COVID-19
pandemic as a result of increased demand for mobile workplace solutions, e-commerce,
automation and AI and cybersecurity services and solutions.
Competitors:
The major competitors of Nescafe Technology solutions are as follows
• Accenture
• TSC
• IBM Global Services
• Infosys
• Capgemini
• Tech Mahindra
• Cognizant
• Wipro
Organizational Structure
Human
Resources
Applicant
Shortlisting
Onboarding
Management Styles
Values
CUSTOMER
FOCUS
INTEGRITY EXCELLENCE
EMPOWERMENT INNOVATION
These values give employees a purpose to work towards and help them achieve goals in a
manner that not only benefits them but also the organization. Having a set of values as
guiding principles, as well as putting the responsibility of leadership on every employee, is a
unique way of Nescafe Technologies to faithfully execute its mission and reach its goals.
Nescafe’s leadership principles have helped them become extremely successful and will
likely keep the company on its current upward trajectory.
Career System Nescafe Technology Solutions attracts and retains human resources in the
following processes shown through various organogram
HIRING
CAREER SYSTEM
RETENTION
HIRING
RETENTION
Building Leadership
Competency Certifications, Location
Enhancement Technical Pipeline & Consistent
Organization Rotation
Mentorship Higher
Capabilities Tool Trainings Program Employee
Satisfaction
Creating Motivating Diversity & Learning & Cultural & CSR Initiatives
Employee Development Sports
Work Environment Wellbeing Consistent
Higher
Employee
Satisfaction
Work System Nescafe Technology Solutions has a strong work culture and utilizes
human resources as shown through the undermentioned organogram
Lower Attrition
compared to
Industry
Driving Business Through smart processes & Standard
benchmark with best practices
Culture Compensation
▪ Open and transparent ▪ Performance Pay linked to
▪ High integrity workplace individual & company results
▪ Equal opportunity ▪ Effective Reward &
employment Recognition Programs
▪ Strong trust relationships
▪ Empowered employees
Fun @ work
FIT is FUN
Nescafe Technology Solutions also focusses on short term Value Of Investment (VOI).
Under this the company has a Holistic Wellness Program. This program has five major
dimensions.
• Physical activity
• Prevention and screening
• Stress management
• Nutrition
• Well being
Higher short-term value of investment includes increased awareness about health and health
program. The employees are free to choose from a variety of activities like yoga, Zumba
dance, Tai Chi etc. Women employees are helped during their pregnancies with various
pregnancy programs. Diet and exercise programs keep the employees physically fit.
Meditation helps them to remain mentally alert and helps in combating stress. Other than this
various stress management programs are carried out. Employees are also given a 12week
health challenge free of cost to improve their overall functional abilities.
HR Department And Competency
The transition from the industrial era to a knowledge and information economy is the main
reason for the transformation of Human Resource Management function over the years.
Evaluating employee competencies and designing relevant developmental plans to enhance
competences are the key to success in this new environment. Nescafe Technologies Solutions
has, therefore, begun to develop a new language focused on aspects such as talent
management, Competency measurement and development.Accordingly, actions have been
adapted by the HR function, so as to involve people and value their contribution. This model
focus include continuing education and competency development, optimizing selection,
recognition of effort, use of employees’ full potential and the creation of a favourable
working climate. All of these activities are based on valuing the talents and competencies of
HR professionals. They must be part of an integrated and coherent set of HR practices.
Clarify
Organizational Competency Generate
Strategy and identification competency model
context
Design relevant
Competency
Training &
assessment
development
programme
HR Culture
At Nescafe Technology Solutions Each member of the team takes responsibility
for creating a culture that enables exceptional outcomes. Thus the following evolves from
this
Start with
a point of
view
Seek data, Always
build strive ,
knowledge Never settle
Create conditions
Do the right thing, for everyone to
the right way thrive
Work as
one
Nescafe Technology Solutions commitment to its customers, employees, shareholders and
society is to act with integrity at all times. This guides everything it does—the way it serves
its clients and the work it does to help them build better businesses. The company believes it
is critical to maintain the highest ethical standards. All company employees follow not only
those policies set forth by its clients, but also Nescafe Technology Solutions comprehensive,
strictly enforced core values and Code of Ethics.
CODE OF ETHICS
CONCLUSION
Human resource is a key part of any organization and works within while outsiders hardly
understand its core value proposition. HR has both strengths as well as weaknesses which
reflect on company’s or organization’s activities. This project has helped us understand the
various facets of HR and its workings. It has given us insights as to the various building
blocks required to build up a competent company. This project has opened our minds to the
arenas of employee organisation relationship, people management, culture etc.