Hi Everyone,

We're excited to share the latest issue of POV's weekly newsletter, The POV Pulse.

The POV Pulse

Industry News

Ad Age – 3 top trends in advertising that will carry into 2023

As we are winding down 2022 and looking toward 2023, it is incredible to see how much
progress has been made this year alone.

Adweek – Netflix Appoints Ikea's James Foster as New EMEA Marketing Leader
Netflix has hired Ikea’s global marketing leader James Foster as its new vice president of EMEA
marketing.

Digiday – Why esports betting companies are leaning into original content to raise awareness
about their services
As esports betting companies approach an audience relatively unfamiliar with gambling, they
are investing in original content in a bid to educate users and spread the word about their
offerings.

The Drum – Will the metaverse drive people back to the real world?
While it’s safe to say that the metaverse is set to redefine and even disrupt creative thinking, the
success of creatives in the space will depend on how they adapt during this steep change
curve.

Social Media Today – TikTok Shares the Top Clips, Creators and Trends in the App for 2022
TikTok has published its fifth annual ‘Year on TikTok’ report, which provides an overview of all
the creators, moments and trends that resonated the most in the app throughout the past 12
months.

TechCrunch – Black Sheep Foods grabs $12.3M to craft tastier plant-based meats
Black Sheep Foods, a San Francisco–based food tech company that uses plants to create a
similar flavor to animal meat, secured another funding round, this time $12.3 million in Series A
capital.
Additional News

Buzzfeed News – People Have Raised Serious Concerns About The AI Art App That’s All Over
Your Instagram Feed
There’s a debate about data, intellectual property, and identity brewing in regard to an app that
charges you $8 to turn your selfies into art.

Cheddar News – Why The FTC Is So Scared of the Microsoft, Activision Blizzard Merger
The biggest merger in gaming history may now have been stopped by the U.S. government.

CNBC – Tax ‘refunds may be smaller in 2023,’ warns IRS. Here’s why
You may receive a lower refund because there was no stimulus payment in 2022, and there’s a
less generous tax deduction for charitable gifts, the IRS said.

NPR – Karen Bass is sworn in as Los Angeles mayor as the city grapples with homelessness
Karen Bass was sworn in as the mayor of Los Angeles on Sunday, becoming the first woman in
the role.

Time – Hospitalizations Signal Rising COVID-19 Risk for U.S. Seniors

Coronavirus-related hospital admissions are climbing again in the United States, with older
adults a growing share of U.S. deaths and less than half of nursing home residents up to date
on COVID-19 vaccinations.

USA Today – Diabetes care gets major update: More aggressive approach to weight loss,
cholesterol, disparities recommended
The American Diabetes Association on Monday released new standards of care to reflect
changes in technology, improved medications and a deeper understanding of the social factors
that contribute to disease and diabetes control.

Have a great week!