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  • Making The World More Open and Connected

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    Mimosa Kamal
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    The document discusses Facebook's mission statement of making the world more open and connected. It analyzes whether the mission statement is market-oriented. It argues that Facebook's mission is market-oriented as it aims to give people the power to share, which increases connectivity for free for all users and empowers the masses. Facebook's strategy is driven by this mission through offering a multi-app approach and various technologies for free to reach a large customer base and experiment towards fulfilling its mission. However, challenges for Facebook in the future include new emerging social media, targeting audiences effectively, and dealing with issues around data harvesting, regulations, taxes, and misuse of data for propaganda or illegal activities.

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    Case Solution for Marketing Theory and Practice

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    Facebook

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    The document discusses Facebook's mission statement of making the world more open and connected. It analyzes whether the mission statement is market-oriented. It argues that Facebook's mission is market-oriented as it aims to give people the power to share, which increases connectivity for free for all users and empowers the masses. Facebook's strategy is driven by this mission through offering a multi-app approach and various technologies for free to reach a large customer base and experiment towards fulfilling its mission. However, challenges for Facebook in the future include new emerging social media, targeting audiences effectively, and dealing with issues around data harvesting, regulations, taxes, and misuse of data for propaganda or illegal activities.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views20 pages

    Making The World More Open and Connected

    Uploaded by

    Mimosa Kamal
    The document discusses Facebook's mission statement of making the world more open and connected. It analyzes whether the mission statement is market-oriented. It argues that Facebook's mission is market-oriented as it aims to give people the power to share, which increases connectivity for free for all users and empowers the masses. Facebook's strategy is driven by this mission through offering a multi-app approach and various technologies for free to reach a large customer base and experiment towards fulfilling its mission. However, challenges for Facebook in the future include new emerging social media, targeting audiences effectively, and dealing with issues around data harvesting, regulations, taxes, and misuse of data for propaganda or illegal activities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 20

    Making the World More Open and Connected

    Is Facebook’s Mission Statement


    Market Oriented

    ?
    Market-Oriented Mission

    What is our business?


    Who is the customer?
    What do consumers value?
    What should our business be?
    Definition

    In terms of
    Satisfying Basic
    Customer Needs
    Facebook’s Mission

    Yes!
    It’s Market-Oriented!
    “to give people the power
    toshare and make the world
    more open and

    connected”
    Connectivity Free for all

    Power to the mass


    How is Facebook’s strategy
    driven by its mission

    ?
    Something for Everyone

    $1B $19B

    Multi-app
    Strategy
    Paper Aquila Surround360
    iOS App for Solar-powered 3D 360°
    Personalized Drone for Video Capture
    News Feed Internet Access System
    Is it wise for Facebook to
    give away its technologies for free?
    Why or why not
    ?
    YES!
    Large Customer Base

    Experience & Experiment

    True to the Mission

    Profit
    As it moves forward
    in fulfilling its mission,
    what challenges does Facebook
    face in the future?
    ?
    New Emerging Targeting the
    Social Media Audience

    Challenges

    Rules and
    Tax Issues
    Regulations
    The Cambridge Analytica Scandal

    Harvesting Personal Used for Political


    Data of Propaganda
    87 Million People

    Testimony to $100 Billion Drop


    Congress in Share Price!
    Misuse
    Cyber-crimes
    Misuse

    Terrorism

    Fake News
    THANK YOU

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