Better Products through Research

Based on concepts discussed in

this chapter, describe the factors
that have contributed to Bose’s
new product success.
 High Investment in
Research & Development

Relationships with
Customers
Built on Trust
High Quality Products

Continuous Pursuit of
Innovation
Proper Market Targeting

Sticking to their
Unique Philosophy
Is Bose’s product development
process customer centered?
 Moderately
Customer Centered
 Targeting the Right
Customer

Delivering the Best

Quality Products through
R&D
 Satisfying Customer
Needs in Various Fields

Evaluating Customer
Feedback for Further
Improvement
 How is Bose unique with respect
to product life cycle management?
 Huge Investment in
Developing a Product

Longer Development
Period
Takes Time to Reach
Growth Stage

Longer Maturity and

Decline Phase
 With respect to the product life
cycle, what challenges does Bose
face in managing its product
portfolio?
Acceptance Over Expectation

Slow Process Competitors

 Adaption

Dynamic Market
Can Bose Continue to maintain its
innovative culture without Amar
Bose?
 Unique Starting from Following
Corporate Scratch Basic
Philosophy Principles
 “The potential size of the market?
We really have no idea. We just know
that we have a technology that’s so
different and so much better that
many people will want it.”
 Factors to Keep in Mind…

Industry
Trends
Mindset of
Industry
Existing Competition
Trends
Management
THANK YOU!