1.

Ed-tech
In the present times when all the schools and colleges are operating in virtual mode
through online classes, it is pertinent to see the rise of web courses and online education.
The pandemic has accelerated the growth of Ed-tech companies. Coursera, Byjus, Udemy,
Udacity etc. are some of the ed-tech companies that have grown in both, size and reach.

2. Healthcare
This sector comprises of medical tourism, hospitals, medical devices, health insurance,
clinical trials and healthcare information technology.

India is thriving in this sector and expected to ace up among the top markets due to the
increase in the patients count because of Covid-19.

Popular healthcare companies in India include Apollo Hospitals, Cipla, Piramal, Fortis etc.

3. Fintech/Financial services
The growth in digital payments is fast, thus boosting Financial Technology. Phonepe,
Paytm, Google Pay are gaining stability.

Digital lending is taking wings. Online investment products that come under Fintech are
gaining momentum.
4.OTT and Online Gaming
Covid-19 has brought a drastic shift to the entertainment sector where Over the top (OTT)
platforms have been the gainers. The future is digital, and India is estimated to have, in a
decade, over billion digital users.
The younger generation which is a huge part of the Indian population will boost online
gaming consumption.
Hot star, Netflix, Prime, Reliance entertainment etc. are part of the OTT platforms.
5. E-Retail and E-Commerce
The pandemic has increased the surge of online shoppers. One can see a shift in
consumer habits, and this is expected to stay long, even post Covid-19. Experts are of the
opinion that e-commerce will be on a growth trajectory.
Mobile shopping is witnessing a rise. It is expected that e-commerce industry is likely to
reach over $ 200 billion in the coming 8 years, leaping six times ahead of its market
opportunity from 2019 onwards.
Amazon, Walmart and Ali Baba are large players that will take leverage of the growth
opportunity.
Threat to marketer
1. Airlines and aviation sector
To curb the spread of COVID-19, a combination of flight cancellations and restrictions have almost
entirely halted international travel.
3. Automobile industry
The automotive industry has been hit by a triple whammy: factory closures, supply chain disruption,
and a collapse in demand. Small and medium enterprises are among those hardest hit and millions of
jobs are at risk. 

2. Tourism sector
Tourism is a major driver of jobs and growth. But COVID-19 has dramatically changed this. The impact
on tourism enterprises and workers,

BLS INTERNATIONAL SERVICES

COX & KINGS
CROWN TOURS
INTERNATIONAL TRAVEL
IRCTC
THOMAS COOK INDIA
VMV HOLIDAYS
The tourism sector, which contributes nearly 7% of India's GDP, comprises hotels, homestays,
holiday homes, motels, and more.
4. Restaurants and hotels
5. So are other small businesses, in educational services, healthcare, and social
assistance. Many private-sector educational services, childhood-education centers,
sports classes, and art schools, where physical distancing would be a challenge, could
become vulnerable.