Submitted in partial fulfilment of the requirement of the

Master of Business Administration program offered by

International School of Management Studies

Academic Year (2020-2022)

Submitted by

UDITA MUKHERJEE

MBA – PGP

BATCH: 2020-2022 

Guided by

Prof Rashmi Nair

Professor and Academics Head

International School of Management Studies 

For

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 ACKNOWLEDGEMENT

Gratitude is one of the best attributes. I would like to sincerely thank everyone who helped me
throughout my internship at Aespaes Lab Pvt. Ltd. I appreciate their insightful and supportive
advice and guidance throughout the internship.

First and foremost, I want to thank the ‘International School of Management Studies’, Pune
for giving me to participate in the internship and for providing me with the opportunity to
improve my skills and knowledge. I want to take this occasion to thank our Director, Dr. Mr.
Rajendra Takale, for his inspiration and leadership knowledge, which has given us a new
perspective on our future.

I am grateful to Prof Mrs Rashmi Nair, Professor of International School of Management

Studies. For her guidance and assistance throughout the internship,

I am grateful to Aespaes Lab Pvt. Ltd. for providing me with a fantastic opportunity to intern
with the company and learn valuable corporate skills and expertise.

I also want to thank Mr. Ameya Padhya and Ms Mrunal Deshmukh for their outstanding
support and advice, has my gratitude and sincere thanks. She shared deep knowledge and
views about life insurance and the organisation, which was really beneficial to me during my
internship.

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 DECLARATION

I hereby declare that, this Summer Project Report is entitled to “Business Development of
Aespaes Lab Pvt. Ltd.”.

Submitted to‘ISMS Sankalp Business School’, Pune. In partial fulfillment of the requirement
for the degree of Master of Business Administration under the guidance of Asst Prof Mrs.
Rashmi Nair (Human Resource Professor) and also Asst. Prof Mr. Sachin Verma(Marketing
faculty) as this internship is done in marketing, is my original work and the conclusion drawn are
based on the data and material collected by me.

Date –

Place- Pune ( Mr. Udita Mukherjee )

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4|Page
 INDEX

Sr. No Contents Page

1 Executive Summary 4
2 Chapter No. 1 - Introduction to the Study
Introduction 7
Management Problem 7
Objectives of the Study 8
Importance of the Study 8
3 Chapter No. 2 - Organizational Profile
Introduction 9
History 9
Product portfolio 10
Organizational Structure 11
Awards 12
4 Chapter No. 3 - Research Methodology
Types of Research Design 13
Data Required - Primary and Secondary 14
Primary and Secondary Source 15
Sampling 15
5 Chapter No. 4 – Data Analysis and Presentation
Introduction 15
Data Analysis 16
6 Chapter No. 5 - Finding, Suggestion and Conclusion
Introduction 17
Findings 19
Suggestions 20
Conclusion 21
7 Annexure
Questionnaire 22
6 Bibliography 23

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 EXECUTIVE SUMMARY

This is an internship report, undertaken by Udita Mukherjee at Aespaes Llab pvt Limited –

Pune. The intern started his internship from 13th July to 15th September, 2021. In fulfillment

of the requirement of the Management programs pursued at the International school of

Management and Studies, Pune , it is mandatory for students to have a Corporate level

experience in their respective fields of training and organization of their choice. An Industrial

attachment is essential requirement for awarding of Post Graduation Degree Certificate in the

International school of Management and Studies, pune (ISMS).

The purposes of the internship is to prepare the student to serve the needs of Company and

commerce more effectively upon graduation. This included providing real life experience and

exposure, thus gaining first-hand exposure of working in the real world, granting the

opportunity to learn more about the intern self-potentials and abilities, getting connected and

developing professional network, preventing CV from going to trash during job application

and transition to full-time job position. Internship allows students to harness the skill,

knowledge and theoretical practice they learn in the College and enabling them to transform

theory into practical real life situations. The intern’s time with Aespaes Lab Limited has

really illuminated his knowledge and understanding of practical experience of the theories

being taught between the walls of the College lecture halls and in the corporate environment.

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 1.0 INTRODUCTION TO THE STUDY

1.1Introduction

 Aespaes Lab Pvt. Ltd is a global content creator house offering 360° Interactive,
Immersive Virtual Reality, Augmented Reality, Animation and audio visual
content .Company offers a wide range of Innovative and Interactive Experiential
media solutions which find applications in various sectors like Education,
Manufacturing, Retail, Real-estate, Entertainment, Event Management, etc., various
ventures of Aespaes Lab Pvt Ltd are as follows:
 Aubergine fantasies- is a full-service video production company, offering Concept
Screenplay to the state of art post-production support, to create engaging cinematic
stories.
 Motion Factory- is a full service animated content production company, offering
services from concept development to state-of-the-art post production support, to
create engaging cinematic stories.
 XR Guerrilla- is a global content creator house, offering AR/VR, touch and play
based immersive and interactive solutions also supports various industrial segments.

1.2 Management Problem:

While going through this internship, various management problems we had to face.
They are as follows-
 Firstly being a new concern it was highly difficult to convince the principal of the
colleges that how XR Excellence Centre can be a turning point for the students of
engineering and polytechnic colleges.
 Secondly due to covid situation the scenario was different we had to perform our
internship on the basis of work from home, as a result physical communication was not
possible everything went on virtually.

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 Thirdly due to covid all the students were in their respective hometown, so it was difficult
to communicate with them .On the other hand many colleges were closed due to lack of
students.

1.3 Objective of the study:

A post digital era is a world where will return to civility, where companies which currently
rely on digital systems and techs will have become so integrated to our day-to-day life that
we won’t even notice them around us, a post digital era will be an era where what seems to be
super innovative right now in this era will feel like an essential part of our society.
The main objective is to set up XR Excellence Centre at engineering and polytechnic colleges
in India with the ecosystem of NITTTR, amazon web service, unreal engine, 100 X VC, I4C
where hardware, software, certificate course and employment pool are provided.

1.4 Importance of the study:

As the situations are changing, we need to adapt ourselves accordingly. Artificial

Intelligence and virtual reality is going to bring new phase in education arena and those who
have the ability to learn, relearn and unlearn will be able to cope with the changing
environment. So, the XR Excellence Centre provides such great opportunities to the students
of engineering and polytechnic colleges so that they can change themselves accordingly and
be able to grab the golden opportunities.

2.0 ORAGANIZATIONAL PROFILE

2.1 Introduction:

Aespaes is a full-service visual company that creates immersive audio visual material
from concept through state-of-the-art post production. Serving 50+ eminent corporate
brands, 8 metro cities in India, and three continents, Aespaes Lab Pvt Ltd is a leading

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 audio visual content production house offering Live action, Animation, Virtual
Reality, and 3D hologram support, to create engaging cinematic stories, and was
honoured by the President of India with a National Film Award.  Their creative
directors and producers have won awards at national and international film festivals
such as the Sundance Film Festival and the Busan Film Festival. Our executive
producer has worked at Anurag Kashyap Films Private Limited for a long time. He,
together with his team of line producers, ensures that audio visual projects are
supported 24 hours a day, seven days a week across India. Their business leader,
along with a team of marketing experts, creates a promotional, marketing, and
distribution strategy for audio-visual products that is effective.

2.2 History:

Aespaes Lab Private Limited incorporated with MCA on 13 November 2019. The Aespaes
Lab Private Limited is listed in the class of company and classified as Non Government
Company. This company is registered at Registrar of Companies (ROC), Pune with an
Authorized Share Capital of Rs. 10 LAC and its paid up capital is 5 LAC.
Aespaes Lab Private Limited's last Annual General Meeting (AGM) was held on 31
December 2020, and the date of the latest balance sheet available from the Ministry of
Corporate Affairs (MCA) is 31 March 2020.
 
The company has 3 directors/key management personnel Abhiram Satyendra Joshi,
Satyendra Vyankatesh Joshi, and Mahadev Walmik Shewale Aespaes Lab Private Limited
company registration number is 187729 and its Corporate Identification Number (CIN)
provided from MCA is U72900PN2019PTC187729.Aespaes Lab Private Limited company's
registered office address is F No 401,Sr No 34/9,10,11,Cts No 1193, P N4, Sangeeta Sahkari
Sanstha, Karve Nagar Pune Mh 411052 In.

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2.3 . Product Portfolio:

Broadly, Aespaes Pvt Ltd provide six services  in the field of 3D hologram and virtual reality.
Details of all services are described below:  
• Corporate Experiential Media
• Educational Experiential Media
• Animation
• VFX
• Audio Visuals
• Studio
• Corporate Experiential Media
Aespaes Lab offers a wide range of innovative and interactive experiential media solutions in
the field of 3D hologram and virtual reality. These services find applications in various
sectors like education, manufacturing, retail, real-estate, entertainment, event management,
etc.,
• Educational Experiential Media
The new decade demands imaginative, curious and inventive minds to confront and explore
global markets. The overrated old methods of succeeding in studies like mugging up, rote
learning aren’t enough. Aespaes lab is revolutionising conventional methods of learning
through 3D hologram and Virtual reality.
• Animation
Aespaes specializes in Industry centric animated business communication, business-to-
business communications, marketing & corporate image programming and television
infomercials. We also hold expertise in web animated content creation. Fiction & non-fiction
programming, for television, web & theatre screens have been catered by us, each with
precise understanding of medium of screening and medium of expression
• VFX-Aespaes Pvt Ltd is partnering with leading VFX studios to provide VFX
services to storytellers all over the world. The breath-taking visuals is what we care about!
We assure you that our magical tools and skills will dazzle your audiences. With our 40 plus
people strong team in India, we provide our global clients with a partner who understands the
complexities and creative challenges of modern-day VFX.

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• Audio Visuals
Aespaes has created Audio-visual content for an extraordinarily diverse clientele, including
major corporations, Television Channels, non- profit organizations, universities, advertising
and public relations agencies and many others. From Inception till post-production and
distribution, we evolve unique ideas to deliver your key messages effectively.
• Studio
Aespaes’s studio has  one stop solution post production house which endeavors to redefine
the way technology is crafted and experienced. It's a creative post production studio with a
highly experienced team of skilled individuals with state-of-the-art equipment setup.

2.4 Organization Structure:

 
DIRECTORS – Abhiram Satyendra Joshi
                      Satyendra Vyankatesh Joshi
                      Mahadev Walmik Shewale
 
CREATIVE PRODUCER- Abhiram Joshi
 
BUSINESS HEAD - Amey Pangarkar
 
EXECUTIVE PRODUCER - Aniruddha Kulkarni
 
CREATIVE DIRECTOR - Vaibhav Shirole

Awards:
Aespaes Communication Lab is a national award-winning film production house, along with
international accolades for full-length feature films. They are also associated with the

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international digital distribution platform Netflix and Marathi mainstream TV channel - ZEE
Marathi. Aespaes production is an end-to-end audio-visual production agency with eminent
brands such as Mahindra, John Deere, PNG Jewelers, Millennium construction, A.T.E group,
Madhav Baug, Buldhana bank. They have served more than 50 brands with best TVC’s,
corporate films, profile films, simulation videos, straining videos, 2D and 3D animation
services, and also promotional web content.

Future Plan:
We are happy to announce our new Virtual-Reality (VR) venture, which will take the
advertising to a whole new level. We are Pune based house with nationwide reach, which
includes cities like Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Delhi, Panaji and
we also serve international clients in Sydney, Singapore, Chicago, and Dubai. We at Aespaes
master the skill sets to deliver the best results all under one roof. Our team consists of
creative and highly experienced professionals who have worked on national and international
projects. With rich experience and modern equipment, we are ready to serve you the best.

3.0 Research Methodology:

I choose business development of Aespaes Pvt. Ltd. as the subject of my research paper. It is
the first part of any organization's responsibility to be cognizant of the personalities of its
customers. Companies should have a thorough understanding of their customers, and they
should also ensure that customers are aware of the services that the firm provides. Here,
research is critical since it allows us to gain insight into a firm's product while also learning
about customer behavior towards the company and its products.
We had to gather various states data in a limited time period that made us responsible. We
had to complete our work within the time to show our time management.
Making website in word press and creating blogs which are relevant to our company work
after that we had to do posting on social media to reach maximum number of people, this is
the additional work done by us every day to gain knowledge about social media marketing.

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We had to speak with our clients every day who were highly qualified , we had to speak very
confidently to them , because this was the main task done by us every day our ultimate goal
was to get positive response from clients & give report to our company people.
We had to send mails to our clients every day my Email campaign to make them aware
regarding the benefit our company is providing.

3.1 Types of Research Design:

The particular methods and procedures for gathering the information needed for the research
are outlined as a research design. It is a plant or a framework for conducting research and
gathering data. Making judgments about all of the data sources, research methodology,
research instruments, sample plan, and contact strategies is all part of designing a research
plan.

Research design contains following types:

a.  Exploratory Research

b.  Descriptive research

c.  Casual Research

a. EXPLORATORY RESEARCH:

The identification of problems, the more detailed definition of problems, and the
formation of fresh alternative courses of action are the main goals of exploratory
investigations. Exploratory studies are characterized by a high degree of flexibility
and ad-hoc veracity in their design.

b. DESCRIPTIVE RESEARCH:

In contrast to exploratory research, descriptive research is distinguished by the creation of

particular study questions in advance. The researcher already has a good understanding of the
research problem. Perhaps as a result of an exploratory research conducted prior to the start
of the project. A pre-planned and organized design is also a feature of descriptive research.

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C. CASUAL RESEARCH:

A casual design investigates the cause-and-effect relationships between two or more

variables. The hypothesis is tested and the experiment is done. There are following types of
casual designs:
 After only design
 Before after design
 Before after with control group design
 Four groups, six studies design
 After only with control group design
 Consumer panel design
 Exposit factor design

3.2 Data Required- Primary and Secondary Data

 PRIMARY DATA:
Primary data is the type of data collected directly from respondents through
interviews, surveys, experiments etc.

 SECONDARY DATA:
Secondary data is that type of data which is already collected from primary sources
and readily available for researchers. This type of data was already collected in the
past.

3.3 Primary and Secondary Source

 PRIMARY SOURCE:
Primary data are collected from interviews, surveys, observations in all over the city.

 SECONDARY SOURCE:
Secondary data are collected through literature review which includes company’s internal
reports, annual reports, journals, website etc.

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 3.4 Sampling:

SAMPLING DESIGN:
A sample design is a framework, or road map, that guides the selection of a survey sample
while also influencing many other critical parts of the survey. The sample design lays out the
overall strategy and technique for choosing the sample. A sample design can be
straightforward or intricate.

SAMPLING PROCEDURE:

Random sampling- simply describes when every element in a population has an equal chance
of being chosen for the sample. There are 4 types of random sampling , they are as follows:

 Simple random sampling-To select a sample, it is necessary to use randomly generated

numbers. A sample frame, or a list or database of all individuals of a population, is
required at first. You can then generate a random number for each element, for example, in
Excel, and take the first n samples that we need.

 Stratified random sampling-The first step in stratified random sampling is to divide a

population into groups with similar characteristics. Then, from each group, a random
sample is chosen.

 Cluster Random Sampling-The process of cluster sampling begins with the division of a
population into groups, or clusters. The fact that each cluster must be representative of the
population distinguishes this method from stratified sampling. After that, you sample
complete clusters at random.

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 Systematic Random Sampling-A common technique is systematic random
sampling, which involves sampling every kth element. If you were conducting surveys at
a mall, for example, you may survey every 100th person who walks through.

 4.0 DATA ANALYSIS AND PRESENTATION

 4.1 Introduction

 Aespaes Lab Pvt Ltd. is a wide range of network creator entities that offer 360°

Interactivity, Immersive Virtual Reality, Augmented Reality, Animation, and Audio-

visual stuff. Aespaes Lab Pvt Ltd.’s numerous operations provide a range of innovative

and Interactive Experiential multimedia solutions which discover applications in many

industries such as Education, Manufacturing, Retail, Real-estate, Entertainment, Event

Management, and so on.

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  4.2 Data Analysis

Colleges No of Colleges Email Data Data collection Connections(Social

per day calling campaign Segregation per day Media) per day

Engineering 100 75 50 100 100

Private Colleges(Every state)

Engineering Government 100 75 50 100 100

Colleges

Polytechnic Private Colleges 100 75 50 100 100

Polytechnic Government 100 75 50 100 100

colleges

International Engineering NIL 75 NIL 100 NIL

Colleges

Bar Graph Related to Different Call Flow

CALL FLOW
30
25
20
call convert 15
10
5 No. of calls got
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0 day)

Types of colleges
5.0 Findings and Suggestion

5.1 Introduction:

Aespaes Lab Pvt Ltd. is a wide range of network creator entities that offer 360° Interactivity,
Immersive Virtual Reality, Augmented Reality, Animation, and Audio-visual stuff. Aespaes
Lab Pvt Ltd.’s numerous operations provide a range of innovative and Interactive
Experiential multimedia solutions which discover applications in many industries such as
Education, Manufacturing, Retail, Real-estate, Entertainment, Event Management, and so on.

5.2 Findings:

During our internship we have come across various activities such as data segregation, email
campaigning, blog correction,social media handling and cold callings. While going through
this internship we have dealt with various engineering and polytechnic colleges gathered their
email ids and phone numbers, called the respective deans and placement cell officers of
various colleges, we have sent mails describing the importance of XR Excellence Centre. The
key findings of this internship is that-
1. Due to covid 19 scenario students were in their respective hometowns so some of the
college was not ready to take any internship opportunity.
2. Some of the colleges were ready to take this chance as the students will be able to learn
new things that will add light to their career.
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3. Some of the colleges did not respond, saying that due to lack of students their colleges
have closed.
4. Few colleges were ready to accept this opportunities and also joined the webinar that was
organized by XR Excellence Centre.

5.3 Suggestion:

As a marketing executive, Aespeas Lab cooperated with XR Excellence Center,

consequently, they selected multiple programs, including XR healthcare, XR vision, XR
Guerrilla, and many more.

Thus, ultimately we learned from this internship that perhaps the future will be much more
pragmatic and realistic; there would be no space for physical labor, and everything would be
mechanized.

GENERAL SUGGESTION –

According to me, the project that Aespaes Lab is adapting is not awful, but it is a good one;
however, because everyone is unfamiliar with it, they should look into it and create
something similar so that it will be easy to handle for everyone.

Particularly in the health sector, where many individuals are present, they have not
been able to adapt to the new items that have been adopted in recent years. As a
result, I believe they should design something similar that will benefit everyone
rather than just a few specific industries. Because engineering and polytechnic
colleges gain from this, I propose that they consider something that will assist
people from other backgrounds as well.

SPECIFIC SUGGESTION-

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 • Always monitor the market

• Pay special attention to newly announced products and programs

 • Competitors should always be understood

• Build trust by adding value to it 

• Understand client preferences

• Constantly watch the market 

5.4 CONCLUSION

The placement program was exclusively of boundless achievement to the intern. The
internship program aided the intern to have an in-depth knowledge about the practical
problem solving in the corporate world. The intern has been enlightened on the application of
theories in real life situations. Aespaes Lab Pvt Limited has offered the intern opportunities to
learn and develop himself in many areas. This internship has prepared the student to be ready
to serve the needs of company and commerce more effectively upon graduation. . Deepest
gratitude I give to the management of Aespaes Lab Pvt Ltd, most especially the Marketing
head, Ms. Mrunal, the coordinator, Mr. Ameya padya and all the staff of the company for the
great opportunity given to me for their careful and exquisite guidance which were extremely
valuable for my study both theoretically and practically. I perceive this opportunity as a big
breakthrough in my career development.

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 5.0 ANNEXURE

• Questionnaire

ð What are the basic subjects in your colleges

ð When your college is going to open
ð Are you interested in collaborating with us in Xr Excellence
ð How many students are yet to be placed in your college
ð How can I make this process as easy as possible
ð Can I get the number of placement officer
ð We are going to conduct a meeting and regarding the same we have
forwarded you the mail , did you received it
ð Would you like to hear about our product
ð Can we get the email id of the placement officer
ð Did you liked our product or need further explanation

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 BIBLIOGRAPHY

[1] Customer Acquisition statistics and trends

https://visual.ly/community/Infographics/business/custo
mer-acquisition-statistics-and-trends

[2] Product Management & Marketing Plan ppt

[3] Email marketing tools and statistics

https://snov.io/blog/email-marketing-statistics/
https://yamm.com
https://mailmeteor.com
https://mailchimp.com

[4] Canva – Tool for poster and blog making

https://www.canva.com

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 [5] Importance of social media marketing
https://www.bigcommerce.com/blog/social-media-advertising/#what- are-
the-benefits-of-advertising-on-social-media-channels

[6] GetProspect – To get contact information

https://getprospect.com/

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