ON FACEBOOK’S REBRANDING

Based on the video, I believe that Zuckerberg’s innovation does not change the
reputation of Facebook. For instance, Facebook has suffered badly during its regime of
dominance in our society. It was accused of not being able to remove hate speech from
its platform and of the dissemination of political strife and misinformation. Hence, we are
still living in an era of enervating uncertainties. Also, due to the testimonies of former
employees, the “other side” of Facebook is gradually starting to become notable. Sophie
Zhang, a former Facebook employee and whistleblower, revealed that Facebook
allowed the inauthentic activities connected to political governments to manipulate
political discussion and the citizens as well. One example that she witnessed is the case
of an inauthentic activity connected to the Albanian government, which she handed to a
different team later on. However, instead of resolving it, it was only disregarded and
went into the shredder. In short, based on Zhang’s statement, Facebook allows the
dissemination of disinformation in order to make more profit. This can be associated
with a quote of Sandy Parakilas from The Social Dilemma, “False information makes the
companies more money than the truth. The truth is boring.” And lastly, despite
rebranding Facebook into Meta in order to create a new beginning, it will always be
remembered by the society as Facebook. As Zhang stated, the volitional changes on
the name of a company will not matter because its identity is still the same. In short, the
value of a company’s name is not as vital as its identity.