SWOT ANALYSIS OF BANK AL HABIB Ltd

Strength

 Bank AL Habib is providing the strong and secure connection of ATM network.

 Job security among employees consider as the strength of the bank because it increase
emplyoes loyalty with organization.

 Habib group holding the largest banking share in the history of pakistan.

 Al Habib provides online aswell as physical training sessions for its employees.

 More than 1000 branches in Pakistan

 There is a huge variety products and services

 Bank AL Habib don't consume to much capital on the marketing services of their product and
services.

 Less risk in their banking system because they are not easily give the debit facilities to the
customer

 Decent way of dealing with the customers.

 Rapidly expansion of branches network in the different cities of Pakistan.

 Fast and secure online banking system.

 Less political interference .

Weaknesses:

 Bank Al Habib system is not give loan or debit cards easily because it does not trust easily. So
that's why time consuming process.

 Difficult procedure application is for applying for a debit card

 Less efforts for the promotion of their marketing.

 They didn't take high risk.

 IT system is very slow.

 Online transfer procedure is very timing consuming.

Opportunity
  There is a lot of cushion available for Bank Al Habib in terms of expanding its network of
branches but all this depends on stability of the Pakistan economic and political situation

 The opportunities available for Bank Al Habib are financing to SME’s (Small and Medium,
Enterprises) in Pakistan.

 Bank Al Habib can also look for small account holders

 Bank Al Habib has an opportunity to merge with some other bank to increase the number of its
branches in Pakistan.

 Attractive salary packages should be awarded.

 Marketing department should be started in order to promote the name of Bank Al HAbib.

 On the job training & coaching sessions can be conducted.

 WhatsApp Banking

Threats

 In Pakistan, there are lot of banks that are prevailing in the market. So, there is very tough
competition between banks.

 Circumstances of Pakistan are a great threat for the existence of the Bank Al Habib.

 If IT system of bank AL habib not become fast then there is a threat that customer will shift to
another channel.

 Other banks whose growth rate is high may be a chance to tackle Al Habib customer easily.

 Documentation process is very lengthy in bank AL habib people always reluctant to do this type
of activities.