5.

The impact of audiovisual media

- Sergio de Jesús García Esparza

It's time to share your ideas with your classmates. Use the answers you gave in the last activity to help
you explain why is audiovisual media a very powerful tool to communicate.

Talk about an ad that had an impact on you and explain why (if it's possible share the link)

https://www.youtube.com/watch?v=uwvAgDCOdU4

Although audiovisual media can be a powerful tool to carry a message to any part of the world, it
can also be just the means for a monopoly to try to fit in with the people’s social movements,
only trying to cash in the current sociopolitical climate just to gain more costumers.

An example of audivisual media used poorly is in this pepsi advertisement with a model.
Trying to show how just a can of soda is able to stop police brutality. Nothing more far from the
truth. When it came out, this advertisement was quickly critised for its lack of understanding of
sociopolitical issues and just trying to gain a quick buck. The company swiftly retired it and it
has been one of the most infamous internet commercial advertisements in video platforms. It
goes to show that people are not as dumb as many of these corporations may seem to believe, but
they will take thoughtful and rational decisions about what kinds of products they are buying,
and that they will not tolerate bullsh*t messages done by any corporation whatsoever that’s only
trying to jump on current trends.