Is Airbnb getting out of business in the Chinese market?

Reputable sources reveal that all

mainland China listings shall be closed after even years of operation.

For the first time in its history, Airbnb formally began its China operation in 2016.

According to reports, the section was already expensive and difficult to run. These problems

were exacerbated and their consequences were amplified by the epidemic.Despite the fact that

Nathan Blecharczyk, Airbnb's cofounder, is in charge of the country's marketing efforts, only 1%

of Airbnb's income has come from China in the past several years.

Airbnb will refocus its efforts on offering listings for Chinese tourists traveling overseas,

according to industry sources. According to one insider, there wasn't much of a connection

between Airbnb's international and local operations. According to one source, Airbnb plans to

open an operation in Beijing with several staff.

Soon after Airbnb was created in 2008, it began operating in China. People in China first

learnt about this new platform in 2009, thanks mostly to a social media network called Douban

Forum, which is extremely popular among the country's youth. The Chinese government's

support for peer-to-peer housing platforms like Airbnb was secured by the prospective economic

advantages – higher income taxes, more employment prospects, and contributions to

GDP. People began exchanging space with one another under a system known as minsu as soon

as legislation and regulations were put in place to support it.

Foreign enterprises entering China face fierce competition from Chinese rivals. Airbnb

complies. Tujia offers travelers in China a concept comparable to Airbnb in the west. They've

utilized local expertise to create services that address Chinese consumer patterns. Chinese

customers despise industry middlemen. Instead of connecting travelers with local homeowners,

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 they maintain 10,000 houses directly. As a result, they currently operate in 250 Chinese cities.

Airbnb must emulate its worldwide success in China. Mature and competitive market. This is a

problem for international enterprises throughout China's industries.

Airbnb published a statement in 2015 saying they wanted to understand Chinese

travelers' needs and engage with Chinese enterprises to establish a localized platform. Airbnb's

Chinese strategy is measured. They're not hurrying, but want to understand their customers

before expanding mainland. They've raised $1,500,000 from China Broadband and Sequoia

Capital. Both have helped international internet platforms enter China. Airbnb said this will help

them "understand the China market and develop a localized footprint" They've naturally

connected their app with Weibo and WeChat. So clients can navigate successfully, they employ a

localized version of google maps, which is restricted in China. They're localizing and adapting

their User Interface.

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