Professional Documents
Culture Documents
Step 2. From the guided visualization exercise, write down a time when you felt energized, inspired, or
in flow at work. You were in the moment, fully immersed in an activity, and time seemed to fly by. You
were contributing, creating, or being part of something meaningful and it just felt good. Write about that
experience below. What were you doing?
Step 3. Find what’s common between how you create value for others that also inspires and energizes you.
If you are having trouble finding what’s common, do this exercise with a friend or trusted colleague or
even as a team. Sometimes others can see us more clearly than we can ourselves.
Examples
Here is a purpose statement from Oprah Winfrey, founder of the Oprah Winfrey Network: “To be a
teacher. And to be known for inspiring my students to be more than they thought they could be.”
Here’s Henna Inam’s purpose statement: “To connect deeply and inspire transformational leaders who
make the world better for all.”
Step 5.5. Once you have a purpose statement developed, find ways to exercise it in your daily life. What
are ways you can think of to bring more of your purpose to your work day?
Remember, as you have new experiences, the purpose you create can evolve. My recommendation is to
print this exercise file and review it at the beginning of every year or as you experience major changes.