ZEEBURG SECONDARY SCHOOL

SCHOOL BASED ASSESSMENT

Name of Candidate: Shankar Cyril

Subject: English ‘A’

Topic: Social Media

Sub-topic: How can social media be used as an marketing tool?

School code: 090057

Proficiency: General

Candidate number: 0900570121

Territory: Guyana

Year of exam: 2022

Name of teacher: A. Khusial

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 FRM/EDPD/613

CARIBBEANEXAMINATIONSCOUNCIL

CARIBBEAN SECONDARY EDUCATION CERTIFICATE®

SCHOOL-BASED ASSESSMENT

COVER SHEET FOR ENGLISH A

NAME OF CENTRE: ZEEBURG SECONDARY SCHOOL CENTRE CODE: 090057 YEAR OF EXAM: 2022

NAME OF CANDIDATE: CANDIDATE’S REGISTRATION NUMBER:

090057070901218090-1

Ques. No. Question Teacher’s Mark

1 Plan of Investigation (5 marks)
2 Participation Measure (5 marks)
3 Quality of Group Activity (10 marks)
4 Written Report (10 marks)
5 Reflection (5 marks)
6 Oral Presentation (10 marks)
TOTAL (45 Marks)
PROFILE 2 - EXPRESSION

Teacher’s Signature*: Date

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 Scoring Rubric for English A SBA Portfolio
Name of Student: Shankar Cyril
Topic: Can social media be use a marketing tool?

Components Maximum Score Student’s

Score
Plan of Investigation 5
-Reasons for selection of topic/title (3) ÷ by 2
-Expected benefits as an English Student (3)
-Proposal for collection and use of materials(artifacts) (4)
Individual Participation 5
-Student own assessment on a table
Group Measure 10
-Communication (2)
-Reflection (3)
-Collaboration (2)
-Interaction (3)
Written Report 10
-Content (4)
-Evidence of Investigation (3)
-Language Use and Vocabulary (3)
Oral Presentation 10
-Fluency of Delivery (3)
-Structure, Comprehensibility and Development of Topic (4)
-Language Use and vocabulary (3)
Reflections 5
-Theme factors (knowledge, how material shaped thinking) (2)
-Language factors (analysis and organization) (2)
-Process factors (personal value, benefits clearly identified (1)
TOTAL 45 MARKS

Teacher: A. Khusial

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 Table of Contents

Content Page #

1. Plan of Investigation 6

2. Piece 1 9

3. Piece 2 10

4. Piece 3 11

5. Reflection Entry 1 12

6. Reflection Entry 2 13

7. Reflection Entry 3 14

8. Written Report 15

9. Oral Presentation Plan 16

10. References 17

11. Appendices 18

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 Main Topic: Social media

Subtopic: How to use social media as a marketing tool?

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 Plan of Investigation

My group’s topic for the English ‘A’ SBA is ‘Social Media’, however, I will be focusing on ‘How to use social
media as a marketing tool’. I would have chosen this topic after observing that social media can be use to
generate marketing sales for businesses around the world in this present day.
As an English student this research will help me to widen my vocabulary, strengthen my researching skills,
analytical skills, persuasive skills, comprehension skills and I will be able to use my English language orally
and fluently
These skills will be using in my reflections and oral presentation as it will help to enhance the quality of work.
In order to complete my other required tasks of this research, I plan to utilize the internet as it will a vast
amount of information in the form of vidoes, articles and poems.

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SCORING RUBRIC FOR PLAN OF INVESTIGATION
Name: Shankar Cyril
Date: 2021-01-14

1. Introduction
You are expected to:
a) propose a title for the investigation/the inquiry/the research/the survey;
b) state in manageable and specific terms, the tasks to be done;
c) give brief reasons for selecting and investigating this topic.

(i) Title of topic: Social media- How to use social media as an marketing tool? [1 mark]

(ii) Tasks to be done:

-Conduct a research to gather three pieces of relevant data.
-Read, Analyze and interpret data to write reflection.
-Work together as a group to prepare group report and select the best three pieces to represent the group.
-Plan or create an original piece for oral presentation.
-Conduct oral presentation.
-Compile and put together port folio for submission.

(iii) Reasons for selecting topic: [1 mark]

I would have chosen this topic after observing that social media can be use to generate marketing sales for
businesses around the world in this present day.
Total = 4 marks
2. Ways of collecting material
Ways of applying English language skills to study ‘texts’
Ways of making inferences and drawing conclusions

You are expected to

a. state what material should be collected and used;

b. how the material will be investigated, probed and researched by means of discussions, consultations,
interactions among students, exchanging viewpoints, explaining perspectives, cross referencing,
comparing two or more versions, cooperatively searching for solutions, and evaluating peer
contributions;

c. propose how to obtain valid conclusions.

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 i. Nature of the material/Sources of the material [1 mark]

Poems, videos and articles from the internet.

ii. Some English language skills that may be used in analysing the material (for example, identifying main
ideas, writer’s techniques, accurate use of words, tone, register, connotative and denotative use of
words)
Skills that will be used in analysing the material identifying main ideas, accurate use of words and tones,
and comprenhension skills.
iii. Some conclusions that may be obtained: [1 mark]
1. Social media is benefitials
2. Conducting research that aim in expansion of one’s knowlegde.
3. The use of the English language orally and fluently.

Total = 3 marks
3. Ensuring the soundness of techniques used in your investigation.
You are expected to:
(a) understand and appreciate many things happening in school, the community and the world;
(b) share these experiences with others.
These two objectives are usually achieved by engaging in systematic and well-planned thinking within
small groups.
Thus, the “soundness” of the techniques used depends on
i. how appropriately were the texts selected from various sources;
ii. how carefully were the ‘texts’ investigated using English language skills; and
iii. how thoughtfully were the findings selected.

List THREE factors that can interfere with the soundness of the conclusions of your SBA research.
[2 marks]
1. Inadequate amount of material on the internet.
2. Difficulties of finding enough information
3. Group members not co-operating and getting there task done.

Describe ONE way you plan to minimize the effects of ONE of the factors listed above. [1 mark]
I plan to encourage the group members to complete and submit all tasks on time through speaking.
Total = 3 marks
Total marks for Plan of Investigation = 10 marks.
Scale down to 5 marks (10 ÷ 2) = 5 marks

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 Collection of Pieces

Piece 1

https://images.app.goo.gl/GuphYmHiwbQBKgpb9

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 Piece 2

Video- Social Media Marketing in 5 Minutes/What is Social Media Marketing?/For begginners.

Links- https://youtu.be/I2pwcAVonKI

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 Piece 3

Article-How to use Social Media as a marketing tool

https://www.tradeready.ca/2017/topics/marketingsales/use-social-media-marketing-tool/

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 Reflections

Entry 1

The first artifact entitled ‘Social media drives 16% sales increase’ poem written by Katherine Cowdrey and
Natasha Onweumezi, this poems showed how social media can advertise a person’s content all over the world
for persons to patronize and help small businesses to grow.

The second artifact entitled ‘What is Social Media Marketing in 5 minutes’ video published by John Adams,
this artifact thought me about the ways social media got upgraded and the features added from before time to
the present day which also changes its uses. It also thought me the skills and training to get a great perfect social
media marketing.

The third artifact entitled “How to use social media as a marketing tool” by Chris Blood Rojas after reading the
full article, it gave me the knowledge on the steps to use social media to facilitate a good income and procedure
that is put in place to become a successful social media marketer.

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 Reflections

Entry 2

In the artifact, ‘Social media drives 16% sales increase’ a poem written by two (2) authors who wants to
persuade young women to engage in genuine and empowerment of becoming a independent person by writing
poems and advertise using social media platform. The main language technique the authors used was writing
skills which explained to people how social media sold person content all over the World Wide Web.

In the artifact, “What is social media marketing in 5 minutes ” a video published with the purpose to define the
steps of marketing using social media, the language used by was formal English. The video publisher used
demonstrative phrases which entail the full levels in acquiring a good marketing using social media platforms
and also he also use comparison techniques which highlighted the main message he was trying to share, which
was helpful for persons who wants to use social media as a marketing tool.

In the artifact “How to use social media as a marketing tool” an article which purpose was to explain to
inviduals the uses, reason and benefit of social media. The main language techniques use by the writer was
reasoning skills. The writer uses this skill to clearly explain to the reader how his/her should design their
product so the market could target the right customers in order for the products to sell.

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 Reflections

Entry 3

In this English SBA I can proudly say that I can fully explain to person, how social media can be used as a
marketing tool. While researching on my sub topic online it has helped me in my researching skills
academically. Workings with my group members enhanced my ability in sharing my knowledge and opinion on
‘Social Media’. This group work was very beneficial towards my other subject areas which helped me in having
the task finished in all the time given. All the group members cope with the challenges faced since all of us
were able to assist each other in task given, by doing the SBA helped me to grow my reasoning skills so that it
will never be hard for me to work with time frame. I was able to evaluate large amount of information and
picking out the main point, this boost my summary skills.

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Group Written Report

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 Oral Presentation Plan
A pleasant greeting to each and every one of you. My name is Shankar Cyril and I’m currently a member of the
English ‘A’ SCHOOL BASED ASSESSMENT group. Our group selected ‘Social Media’ as our topic.
However, I would have selected ‘How to use social media as a marketing tool’ as my sub-topic. After gathering
all my research information from the internet which entailed reading poem and articles, and watching videos
related to my sub topic, I would have gained a better knowledge in understanding the content. I’m here today to
discuss the key ideas or information or I should say the general points on ‘How to use Social Media as a
marketing tool’
We all in this day use the internet somehow or the other, whether to search for information, to surf the media
platforms or to shop using the internet. We all may have come across a brand or brands that advertised their
product via internet. Have you ever asked yourself, ‘Why are they using the internet to do this? ‘Why can’t they
advertise somewhere else for example pasting posters up and sharing out flyers as accustomed’ or ‘Don’t these
retailers know that Facebook is a media platform to post entertaining pictures and videos only. The reason for
this is because social media can advertise a business’s content all over the world for consumers like us to
become engaged in products offered and be supportive to help businesses to grow because the internet is a
world wide web that has access to billions of users that helps business owners and employees to target the right
customers to facilitate a good profit. Social media helps businesses to attract customers, to receive customers’
feedback and build customer loyalty. Also, social media boost marketing sales because the number of persons
using social media increases everyday likewise social sales tool evolve, social network became increasingly
important for product search and ecommerce because these businesses, when advertising online, have the
awareness that customers will have more demand for their product since the product purchasing is innovative.
Let me give this scenario, take a look back at the year of 2014, advertising online back then wasn’t successful or
many business owners did not use it to advertise due to the fact that the internet was not popular neither
demanding. The internet would have changed over a period of time likewise people, this is because every aspect
in shopping can be done using the internet. This would have changed or came in being a popular thing due to
the Covid 19 pandemic and higher technology because during these time persons can use the internet to
purchase all essential commodities, and pay bills and wouldn’t have the cause to leave their home. New
business owners have to now have the ability to interact that if they choose to have their business advertise via
internet, they would have to design their product so that it could target the right customers.
As a new social media marketer, how could you do marketing on social media?

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 References

1.Katherine Cowdrey and Natasha Onweumezi, Poem-Social media drives 16% increase, 2021-09-23

(https://images.app.goo.gl/GuphYmHiwbQBKgpb9)

2.Ronald Van Loon, Social Media Marketing in 5 minutes, 2021-11-03,

(https://youtu.be/I2pwcAVonKI)
3, Chris Blood Rojas, How to use social media marketing as a marketing tool, 2021-11-06,
(https://www.tradeready.ca/2017/topics/marketingsales/use-social-media-marketing-tool/)

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 Appendices

Appendices Pieces for Group Written Report.

Piece 1

Steve Rose, is social media making us less social https://steverosephd.com/is-social-media-

making-us-less-social / January 13,2022

Piece 2

Alyssa Walker How social media influences your leaming

https://www.bachelorstudies.com/article/How-Social-Media-Influences-Your-Learning/

January 13,2022

Piece 3

Chris Blood-Rojas, How to use social media as a marketing tool

https://www.tradeready.ca/2017/topics/marketingsales/use-social-media- marketing-tool/
January 13,2022

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