Strategy Evaluation – Part III

Internal/External Assessment
Assignment due Sunday, November 20th at 11:00 pm

Directions: Section I. Complete the table below.

Strategy
(Your Top 5 strategies)
Operations, Assets, and
1. Develop No
Sophisticated AI
support for Amazon
retail website and
product services
2. Design and build all No
new fulfilment centers
as fully robotic
3. Develop new higher No
level cyber security for
cloud computing service
4. Increase services to No
business and homes for
the IoT in AWS
5. Create sophisticated Yes
VR content for
streaming game
Major Changes in Major Changes in Provide Specific Products Rating of Strategy Based
Amazon’s Internal Amazon’s Competitive or Services That Either on the Current
External Position Microsoft or Walmart Assessment Information
ROI Could Introduce to React (Use assessment ratings
(Yes or No) (Yes or No) to the Strategy Below)
No Microsoft introduces VF
more advancement into
Azure. Walmart creates
AI on retail website to
direct customers to
products or services more
efficiently
No Walmart could introduce F
its own delivery service.
No Microsoft can continue to F
protect Azure’s
computing power with
security updates.
Yes Microsoft creates AI F
products for households
to connect through cloud.
Yes More VR/AR headsets to UF
compete: Microsoft could
create new design for VR
 companies

Strategy rating should be designated as: VF = very favorable, F = favorable, UF = unfavorable, or VUF = very unfavorable.

Strategy Major Changes in Major Changes in Provide Specific Products Rating of Strategy Based
(Dr. Leather’s List) Amazon’s Internal Amazon’s Competitive or Services That Either on the Current
Operations, Assets, and External Position Microsoft or Walmart Assessment Information
ROI Could Introduce to React (Use assessment ratings
(Yes or No) (Yes or No) to the Strategy Below)
1. 1. Implement Prime Yes Yes Walmart introduces own F
Air drone delivery delivery service to
service in key combat Amazon’s
locations in Europe. increase in delivery
power.
2. 2. Create new global Yes Yes Microsoft could connect VF
shipping and with businesses to use
logistics services for Azure for cloud
other businesses computing
using the company
AWS and Amazon
logistics models.

3. 3. Partner with The No Yes Walmart can introduce F

Fresh Market to more emphasis on curb
move to a side pick up to be more
fulfillment efficient with customers.
center/omnichanne
l model and
increase US online
grocery delivery by
 30%.

4. 4. Partner with Blue Yes Yes Walmart could begin to VF

Cross Blue Shield deliver pharmaceuticals
Association to to homes through
develop a full- delivery services.
service US
healthcare cloud
network by 2024.

5. 5. Purchase Liquid No No Microsoft would have to F

Media Group. continue to grow VR and
gaming platforms with
the acquisition of Liquid
Media Group
Strategy rating should be designated as: VF = very favorable, F = favorable, UF = unfavorable, or VUF = very unfavorable.

Section II. Review your Rumelt information, the information from Tuesday’s in-class exercise, and your results above. Explain how your
strategies would be better or not as effective as the ones presented by me that are being considered by Alphabet and why you have come to
that conclusion.

Many of the strategies composed by Dr L and my current strategies are similar in direction. For example, creating VR for the gaming
industry could be considered less of a commitment then purchasing Liquid Media Group for VR and other gaming services. However, Liquid
Media Group would also be able to promote TV and Film, and Amazon could still have major focus on retail and AWS.

Another direction is the healthcare industry that is growing substantially. Dr L’s healthcare delivery strategy is vastly different to many of
the AWS oriented strategies posed in my strategies. Delivery in healthcare would not only promote AWS, but also increase retail margins
through the delivery of different drugs and prescriptions.

Air drone delivery would also expand Amazon’s retail business away from a reliance on US markets and create new markets overseas in
Europe specifically. On the other hand, creating Amazon branded products to combine with AWS services could also increase market potential
not only in Europe, but many other markets across the world if produced right. Amazon branded products would also create increase Amazon’s
potential away from strictly retail.
 Creating fully robotic fulfilment centers could also increase grocery delivery revenue with Amazon through faster and more efficient
processes. Fully robotic fulfilment centers would also increase the productivity of retail in general with faster time to delivery.