 Strategy #1 : Increase services to business and homes for the IoT in AWS

Change in Customer Base – Adaptive Product Customer Draw

Objective 1: Create more useful IoT products to continue to grow versatility of AWS

Activities and Timeline –

Year 1: Develop Ideas/Concepts to pursue IOT innovation

Year 2: Draw top 5 concepts and implement in testing

Year 2-5: Implement product in market and encourage businesses to test product

Resources needed:

- IoT experts who understand relations between the source of data and able to implement into
services

- Capital for service technology

Financially viable? Explain:

Yes, because of Amazon’s success in retail as well as the AWS platform, Amazon can fund the success
if this project. Cost of programming and finding, as well as paying for IoT experts will be costly but
feasible.

Objective 2: Create household products compatible with Cloud

Activities and Timeline –

 Year 1 – Create concepts that households can

use compatible with cloud computing (cooking
appliances, refrigerator)

 Year 1-2 – Design and master concepts

 Year 2-3 – Implement design in major appliance

stores

Resources needed –

- Creative team to create concepts for households with IoT

- Tech designers for testing products
- Agreement with appliance stores to sell products in brick-and-mortar stores
 Financially viable? Explain

Yes, creating this new concept is financially available because of Amazon’s large net profit margin.

Objective 3 – Create even more effective and efficient opportunities with businesses
through IoT services/products

Activities and Timeline –

- Year 1: Edit current Cloud computing to upgrade current services

- Year 1: Maintain AWS users on the platform by offering deals for businesses
- Year 1-3: Improve availability of AWS to small and large businesses

Resources needed

- Technicians with cloud experience

Financially viable? Explain

Yes, these objectives are financially viable because of the lack of risk and effort needed to continue to
update and improve AWS. Hiring technicians for cloud is the only effort needed to fulfil this goal.

 Strategy #2 : Develop new higher level cyber security for cloud computing
services
Change in Customer Base – Add new customers in the same locations/Adaptive product
customer draw

Objective 1: Increase number of security levels for AWS

Activities and Timeline

Year 1 – Update and secure Biometrics details

Year 1- Improve MFA (Multi-factor authentication) details for users

Year 1-2 – Develop threat protection software to remove threats of data breaches and hacks for Amazon
and its users

Year 3-5 – Continue to develop security level against threats of data breaches

Resources needed

Cyber security experts

Capital

Firewall security
Backup measures (for data)

Financially viable? Explain

Yes, this strategy is financially viable because there is not a heavy need for investment since many of the
assets needed Amazon already has. Capital is not a strong issue because many of the cyber security
development is already in place at Amazon.

Objective 2: Use of AI to improve the security of users

Activities and Timeline

Year 1 – Test AI that will improve login security of AWS

Year 2 – Implement AI to protect users data on AWS

Year 3-5 – Continue to upgrade and update AI for security

Resources needed

Software engineering team

Capital

Financially viable? Explain

Yes, this strategy is financially viable because the difficulty of this objective is to find and hire software
engineers to develop AI to protect data. Money will not be an issue for the project.

Objective 3: Buy out a firewall/antivirus company

Activities and Timeline

Year 1 – Buyout antivirus company and include it the protection in AWS purchase packages

Year 1-2 – Fund antivirus company to become/maintain major security company

Year 3-5 – Implement increase security measures specifically for AWS big data protection

Resources needed

Capital needed to buy a successful software company

Cyber security team

 Financially viable? Explain

Yes, this is financially feasible but buying a company for Amazon will prove to be a tough task. Securing a
antivirus/cybersecurity company could see AWS as a protected cloud service that consumers would be
encouraged to use.

 Strategy #3 : ) Develop sophisticated AI support for Amazon retail website and

product services
Change in Customer Base – Develop more repeat customers

Objective 1 – Develop and encourage customers to use AI to find items they want

Activities and Timeline

Year 1- Create interactive AI concept interactable for customers

Year 1-2 – Test AI for customers

Year 2-5 – Implement AI on retail site for customers

Resources needed

Software Engineers

Capital for software creation

Website designers

Financially viable? Explain

Yes, creating and designing the AI for the retail website will be the costliest expense. Once the AI is
implemented it is expected to do improve customer experience for Amazon would retain more
customers.

Objective 2 – Create AI to better determine customer behavior

Activities and Timeline

Year 1 – Develop and finalize AI to predict what customers will want to purchase

Year 2 – Implement AI to retail website

Year 2-5 – Create retail deals with products customers would likely combine

Resources needed

Software Engineers

Capital

Cloud data storage

Financially viable? Explain

Yes, this strategy is financially viable through all sectors of Amazon. Hiring software engineers will be the
biggest concern for Amazon. Hiring the right engineers to implement AI for Amazon to use will cost
them the pay of the engineer’s salary and software.

Objective 3 – Use AI for Amazon’s product services enhancement

Activities and Timeline

Year 1 – Test use of AI to optimize delivery routes for drivers

Year 1 – Test AI capability to monitor supply issues and orders for retail

Year 2 – Implement AI for delivery routes and supply chain

Year 3-5 – Improve and update AI for retail and drivers

Resources needed

Software engineers

AI testers

Capital

Financially viable? Explain

Yes, this is financially feasible because of the amount of development in AI already for Amazon. Creating
better routing for Amazon drivers will improve efficiency and effectiveness. For supplying of retail, AI will
be able to determine what items Amazon needs for its inventory.