Name: JANDOC,EARL JOSIAH L.

Strand & Grade:

Subject: Date of Submission:

SWOT ANALYSIS
of McDonalds & Jollibee

STRENGTH WEAKNESS OPPORTUNITY THREAT

 FAST FOOD  SIMILAR MENU  VALUE MEALS  COMPETITION

 LOW PRICE  SUPPLY  NEW BRANCHES  INCREASED
 BRAND IMAGE SHORTAGES  NEW PRODUCTS COST
 REVENUE  LONG WAITING  DRIVE-THRU
 LOYAL DURATION  ONLINE ORDER &
CUSTOMERS DELIVERY

Strength

Along with a wide selection of fast-food options, Jollibee and McDonalds both
provide good fast food at affordable prices, which boosts sales and gives them a
competitive advantage. One of the most crucial factors for fast food businesses is brand
image. Customers would follow you wherever you went if you built a strong brand
identity through persistent marketing and promotional efforts.
Name: JANDOC,EARL JOSIAH L. Strand & Grade:
Subject: Date of Submission:

Weakness

If fast-food businesses had nearly identical menus, Jollibee and McDonalds

would find it very challenging to remain competitive. To stand out in the market, Jollibee
and McDonalds need to differentiate themselves. Customers are left with a negative
impression as a result of supply problems at Jollibee and McDonald's. Long waiting
lines are occasionally caused by the fact that even their registers are not working. When
a franchise encounters such disruptions, its operating costs rise, which in turn causes
poorer revenue and profitability.

Opportunity

Value meals are frequently offered by Jollibee and McDonalds to their price-
conscious customers, increasing sales. New locations would help address some of
Jollibee's and McDonald's shortcomings as well as provide new and distinctive goods
that some branches at specific locations currently have. Additionally, customers now
have more alternatives than just standing in line thanks to drive-thru, online ordering,
and deliveries.

Threat

Competition is typically viewed as a threat, and McDonald's and Jollibee are up

against a number of rivals including Chowking and Greenwich. It must constantly watch
competition because competitors' actions have an influence on McDonald's and
Jollibee. It's not good news if other companies are selling their goods for less money. If
they reduce the price to keep clients, they will be responsible for any discounting
expenses. They risk losing the deal, though, if they don't reduce the price. Both
outcomes result in losses. And in the post-pandemic world, various costs like rental,
operational, supplies, employees’ salaries, and others have increased a lot. When basic
costs rise up, they don’t have any other choice but to increase the retail price and it’s
something that customers don’t take lightly.
Name: JANDOC,EARL JOSIAH L. Strand & Grade:
Subject: Date of Submission:

Conclusion

McDonalds and Jollibee are powerful food brands having over 1,000 branches,
deriving incredible globalization and customer loyalty. With even Jollibee a Filipino
franchise branching overseas. And McDonalds being one of the earliest fast food chain
in the world. But despite the company’s continuous legacy, it needs to keep in check the
aspects which can cause trouble. While there are a variety of opportunities out there for
them to pursue. There are also some threats which may have significant impact on it.
Having said that, it is very clear from the global progress of McDonalds and Jollibee that
it is great to make use of their strengths and to turn their weaknesses into strengths.