STRENGTHS WEAKNESSES

 RECOGNIZABLE LOGO AND BRAND NAME  LIMITED MENU

 FUNDRAISING  LACKS A CLEAR MISSION VISION
 LENGTH OF SERVICE IN THE MARKET STATEMENTS
 NEW COOKED DOUGHNUTS  LOSS OF UNIQUENESS
 LIMITED MENU

OPPORTUNITIES
 INCREASED FUNDRAISING
 MARKET EXPANSION
 SOCIAL MEDIA ADVERTISING
 ADDITION OF MENU VARIETY
THREATHS
 COMPETITION DUE TO A COMMON
PRODUCT
 INCREASED HEALTH ALERTNESS
 CUSTOMERS PATIEMCE
 INCREASING UTILITY AND FUEL COSTS