 Patanjali Ayurved Ltd has faced a major setback

for the first time in five years. The reason: Goods

and Services Tax and its weak distribution
WHAT network.
 Global FMCG companies like HUL Ltd and ITC

WENT Ltd, overcame the GST shock sooner due to their

use of cutting-edge technology. But Patanjali

WRONG lagged behind.

 It failed to set up a compatible GST-related
inventory and invoicing management system in a
timely manner, according to Bloomberg.
WHAT ARE THE REASON FOR
THEIR FAILURE?

Ignoring Lack of Poor Lack of

Competition Innovation Management Advertising
SWOT ANALYSIS
PATANJALI COLGATE

 STRENGTH  STRENGTH

Brand name, good marketing strategy, Brand Visibility, product line, market
Innovative personality share
 WEAKNESS  WEAKNESS

No standard advertising, Lower Saturated market, cost control

Concentration on Other top countries
 OPPORTUNITIES
,Lower Marketing strategies
 OPPORTUNITIES Expanding their product line, Tapping
the rural market in developing
Expansion, Maximum Marketing Share economies
 THREATS  THREATS

Competition, Lack Of Support From Competition in the market, Low Margins,

Foreign Govts. Frequent Brand switching
SWOT ANALYSIS
HUL ITC

 STRENGTH  STRENGTH

Brand Visibility, Market leader in Brand visibility, Effective social Business

consumer goods, High Brand Awareness initivates
 WEAKNESS  WEAKNESS
Decrease Marketing Share, High Rate Tax
 OPPORTUNITIES  OPPORTUNITIES
Expanding market, Increase income level Growth in purchasing power and
 THREATS improving
Competition in the market, price of the  THREATS
commodities(consumer shifts)
competition