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    Convenience sampling is a method where researchers collect data from readily available respondents without considering whether they represent the entire population. With convenience sampling, researchers observe habits, opinions, and viewpoints easily by surveying people nearby or those conveniently contacted through digital means like social media or phone contacts, without attempting a randomized sample.

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    Convenience sampling is a method where researchers collect data from readily available respondents without considering whether they represent the entire population. With convenience sampling, researchers observe habits, opinions, and viewpoints easily by surveying people nearby or those conveniently contacted through digital means like social media or phone contacts, without attempting a randomized sample.

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    6 views1 page

    Research M

    Uploaded by

    joel
    Convenience sampling is a method where researchers collect data from readily available respondents without considering whether they represent the entire population. With convenience sampling, researchers observe habits, opinions, and viewpoints easily by surveying people nearby or those conveniently contacted through digital means like social media or phone contacts, without attempting a randomized sample.

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    © All Rights Reserved
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    CONVENIENCE SAMPLING

    Convenience sampling is defined as a method adopted by researchers where they


    collect market research data from a conveniently available pool of respondents.
    The researcher chooses members merely based on proximity and doesn’t consider
    whether they represent the entire population or not. Using this technique, they can
    observe habits, opinions, and viewpoints in the easiest possible manner.

    Example:

    A marketing student needs to get feedback on the “scope of content marketing in


    2020.” The student may quickly create an online survey, send a link to all the contacts
    on your phone, share a link on social media, and talk to people you meet daily, face-to-
    face.

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