SAMPLING

FRAME
GROUP #9
• A sampling frame is a list or source from which you
will select the participants, objects, animals, etc. in
your sample using a predetermined method. The list
will have a structure. That is, you will have a unique
identifier and a contact method for each member of
the population. In this way, you can classify and
encode information about segmentation features that
are already known.
POPULATION: LOW SUGAR
FRUITS
SAMPLING FRAME:
• Avocado (1 avocado contains aprox. 1.33 g of sugar)
• Lemon (100 g contains 2.5 g of sugar)
• Guayabas (100 g contains 5 g of sugar)
• Raspberries: (100 g contains 5 g of sugar)
• Watermelon (100 g contains 6 g of sugar)
• Papaya (100 g contains 6 g of sugar) Strawberries (100 g
contains 7 g of sugar)
• Blueberries (100 g contains 4 g of sugar)
 POPULATION: COUNTRIES WITH
MORE THAN 100 MILLION
HABITANTS

SAMPLING FRAME:
. Brazil: 216 millions
. India: 1.428 millions
. Bangladesh: 173 millions
. China: 1.425 millions
. United States : 340 millions . Russia: 144 millions

. Indonesia: 278 millions . Mexico: 128 millions

. Pakistán: 240 millions . Japan: 123 millions
.
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CHARACTERISTICS OF A GOOD SAMPLING
FRAME
• Be assertive when selecting lists! Make
sure your sample frame is large enough
for your requirements. A decent sample
frame for research on living conditions,
for example, might include:
• Everyone in the target demographic.
• Exclude everyone who isn’t part of the
target group.
• A file containing factual information that
may be used to reach specific people.