Professional Documents
Culture Documents
Chapter Seven
Who Will You Study?
Identifying the Unit of Analysis
Target
Population
Sample Sample
-All teachers in high schools in one city -All high school biology teachers
-All students in all colleges -Students in one college
Girls
.33 of pop 100
N=3000
Sample = 300
Types of Non-Probability Samples
• Convenience Sampling: participants are selected
because they are willing and available to be studied
• Snowball Sampling: the researcher asks
participants to identify other participants to become
members of the sample.
• Systematic: choosing every “nth” individual or site
in the population until the desired sample size is
achieved
Two Main Types of Sampling