Qualitative Research – an exploratory research that is used to give an understanding of

underlying reasons and opinions.

Quantitative Research – used to quantify, to put numerical equivalents to findings.
Similarities of QUALITATIVE & QUANTITATIVE RESEARCH
1. Empirical research is aimed at creating new knowledge.
2. Research creates knowledge by observing phenomena.
3. All the entities of interest like attitudes, motives, and learning can be inferred from observing
what people do or say in a given setting.
4. All researchers are concerned about the universality of ideas or expressing an idea in a general
statement.
Differences of QUALITATIVE & QUANTITATIVE RESEARCH

TYPES OF QUALITATIVE RESEARCH

1. Phenomenology
* The researcher explores what people experienced and focuses on their experience of an event.
* Example: A Phenomenology of Perceived Successful Student Leadership Experience
2. Ethnographic Research
* The researcher studies an intact cultural group in a natural setting over a prolonged period of time by
collecting
observational data,3. Grounded Theory
* Bagong Silang Community: An Ethnographic Study of Strategies of Survival
3. Narrative Inquiry
* The researcher is interested in making sense of individual stories and in how it unfolds.
* Example: Bad Kids Gone Good: A Narrative Inquiry Study of Alternative Education Graduates
4. Case Studies
* The researcher explores in depth a program, an event, an activity, a process of one or more individuals
* Example: A Battle Within: A Case Study of Surviving Depression

5. Grounded Theory
* The researcher attempts to derive a general abstract proposition of a process, action, or interaction
based on the views of participants in the study.
* Example: Becoming Selfless: A Grounded Theory of Commitment to Service