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RecordTV
RecordTV (Portuguese: [ʁeˈkɔɾ teˈve]), formerly known as
Rede Record, is a Brazilian free-to-air television RecordTV
network. It is currently the second largest commercial TV
station in Brazil, and the 28th largest in the 2012 world
ranking.[1][2] In 2010, it was elected by the advertising
market as the fifth largest station in the world in revenues
and the eighth largest network in physical structure.[3] In
June 2021, it ranked second among the most watched
channels in the country in the National Television Panel,
behind only TV Globo.[4]

As the main member of the media company Grupo


Record, the network is headquartered in São Paulo,
where most of its programming is also generated at the
Type Free-to-air
Dermeval Gonçalves Theater, and has a branch in Rio de
Janeiro, where its telenovelas and other formats are Commercial broadcasting
produced at the Casablanca Estúdios (RecNov) complex. Television network
Its national coverage is achieved by retransmission from Country Brazil
111 stations, 15 of which are owned by the company and
Affiliates see List of RecordTV
96 of which are affiliate stations.
affiliates
The station was inaugurated in the city of São Paulo on Headquarters São Paulo, Brazil
September 27, 1953, by businessman Paulo Machado de
Programming
Carvalho, owner until then of a radio conglomerate,
through a concession obtained in November 1950, the Language(s) Portuguese
year television was launched in Brazil. TV Record was the Picture 480i SDTV
fourth station to operate in the country after TV Tupi São format 1080i HDTV
Paulo (1950), TV Tupi Rio de Janeiro (1951) and TV
Paulista (1952). It is the oldest Brazilian television station Ownership
still in operation today. Parent Grupo Record

During the 1960s, the channel became popular, even Key people Edir Macedo (chairman),
leading in audience, with the exhibition of music festivals Luiz Cláudio Costa
such as MPB and Jovem Guarda.[5] In this period, Record (president)
headed the Rede de Emissoras Independentes (REI), a Sister RecordTV Internacional
chain that integrated stations from various locations in channels Record News
Brazil. In the 1970s, the businessman and TV host Silvio
Santos acquired half of the channel's shares through a History
partnership with Machado de Carvalho. In 1989, Record, Launched 27 September 1953

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after being under unfavorable financial situation in the Founder Paulo Machado de
second half of that decade, was sold to Bishop Edir Carvalho
Macedo, founder and leader of the Universal Church of
the Kingdom of God. Links

The new acquisition spurred major investments in the Website recordtv.r7.com (https://re
structure of the station, which in the 1990s formed its cordtv.r7.com/)
national network with purchases of channels and Availability
affiliations, resulting in its positioning, from 2007 to
2015, as the country's second largest network in audience Terrestrial
and revenues until it was overtaken by SBT.[6] As of 2012, Analog 07 VHF (Itabuna)
both stations began to intensely dispute point tenths and
Digital 14 UHF (Franca)
take turns in the IBOPE ranking.[7]
17 UHF (Itabuna and
João Pessoa)

Contents 18 UHF (Goiânia and


Palmas)
History 20 UHF (São Paulo)
Background
21 UHF (Porto Alegre and
Launch and first years
Salvador)
1959-67: Emissoras Unidas
Early growth 22 UHF (Belém)

Regular programming and pioneering in 23 UHF (Brasília)


Brazilian television 27 UHF (Bauru)
Fires and prestiged attractions 28 UHF (Belo Horizonte
Competition and Ribeirão Preto)
1969-89: Decline 30 UHF (Porto Velho and
The founding of REI and the participation of
Florianópolis)
Silvio Santos
Concessions and the departure of Santos 32 UHF (Fortaleza,
Campo Grande and Natal)
The end of REI and ostracism
Sale to Edir Macedo 33 UHF (Santos)

1990-2007: Growth and investment 34 UHF (Curitiba and


Restructuring Teresina)
New slogan and further expansion 35 UHF (Aracaju and
Competition with Globo and SBT Manaus)
2010-15: Redesign 36 UHF (Rio Branco and
Helicopter crash and rescue São Luís)
Olympic broadcast 38 UHF (Vitória and
Reformulation and loss to SBT Cuiabá)
2016-present: Rebranding and current affairs 39 UHF (Rio de Janeiro

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Teledramaturgy and Recife)


Telenovelas 42 UHF (São José do Rio
Miniseries and series Preto)
Revenue 43 UHF (Maceió)
Coverage
International coverage
Controversies
Edir Macedo's control of Rede Record
Money laundering
Relationship with the Universal Church
"Chute na santa" incident
Accusations of political bias
Subliminal political propaganda
Spreading of misinformation
Awards
References
External links

History

Background
Only two months after the arrival of television in Brazil, businessman and communicator Paulo
Machado de Carvalho got a permit to operate a new TV channel in the city of São Paulo on
November 22, 1950, being granted channel 7 paulistano. At the time, Paulo and his family already
owned a large conglomerate of radio stations and took advantage of the name of his then Rádio
Sociedade Record to baptize his first television channel; it was decided that the new station would
be called TV Record.

To set up the station, modern equipment was provided from the United States that was installed in
its studios on Miruna Avenue, in the Moema neighborhood, South Zone of São Paulo. Before going
on the air, the channel made some experimental broadcasts months before its inauguration,
showing the choir of the Escola Normal Caetano de Campos and the orchestra of the São Paulo
Public Force.[5]

Launch and first years

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The channel went on air on September 27, 1953, at 8:53 pm. In the first image to be shown by the
station, the artist couple Blota Júnior and Sônia Ribeiro descended a staircase and announced the
launch of Record. After Blota made a speech, a show started with Dorival Caymmi, Inezita Barroso,
Adoniran Barbosa, Isaura Garcia, Pagano Sobrinho, Randal Juliano, Enrico Simonetti's orchestra
and several dancers. This musical attraction was presented by Sandra Amaral and Hélio Ansaldo.

In its early operations, the station aired musical (among which, with celebrities such as Nat King
Cole, Charles Aznavour, Ella Fitzgerald and Marlene Dietrich), sports, theater, humorous and
informative programs. In 1954, the first serial produced in Brazil, Capitão 7, starring Ayres
Campos and Idalina de Oliveira, went on the air, remaining until 1966. In 1954, the program Mesa
Redonda was created, hosted by Geraldo José de Almeida and Raul Tabajara. In 1955, Grande
Gincana Kibon went on the air, being presented for sixteen years.[8]

1959-67: Emissoras Unidas

Early growth

With the rapid growth of his new media vehicle, Paulo Machado de
Carvalho joined his brother-in-law João Batista do Amaral to
establish a partnership between São Paulo's TV Record and Rio's
TV Rio (then channel 13 in Rio de Janeiro), originating the Rede
Unidas de Televisão (or Rede das Emissoras Unidas). With the
creation of the new network, a link was built between the cities of
Rio de Janeiro and São Paulo that allowed the connection via UHF
signal between Record and TV Rio. It was through this link that TV
Record broadcast the Brazilian Turf Grand Prix, directly from the
Jockey Club in Rio de Janeiro; the link between the two stations
also made it possible to exchange productions between them. With
The Grande Avenida Tower, in this, Emissoras Unidas would get affiliates and retransmissions
Paulista Avenue, in São Paulo, is throughout Brazil under the leadership of the headquarters of TVs
used by Record to transmit its Rio and Record.
signal in the city and the
Metropolitan Region.
Regular programming and pioneering in Brazilian television

In 1958, the first regular program produced by Record and TV Rio was launched, Show 713, an
attraction in which the screen was divided in half, with each side belonging to each station. The
program featured interviews, news reports and musical numbers from the two stations'
hometowns. Record ended the 1950s by inaugurating its Teatro Record on Rua da Consolação,
which would later be used for musical presentations and program recordings.

The station entered the 1960s by pioneering the inauguration of the new federal capital Brasilia,
becoming the only TV station outside the new city to broadcast the event, which included
interviews with several Brazilian politicians at the time, including then-president Juscelino

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Kubitschek.[9]

Fires and prestiged attractions

The station's headquarters in Moema would come to suffer a fire in May 1960, causing Rede
Unidas to air more attractions from the co-generator TV Rio while Record recovered. It was the
first of a series of six fires that Machado de Carvalho family's channel would face, the most serious
being in July 1966, where several reels of archival tapes were lost.[10] Despite these bad times, the
station managed to achieve great prestige by showing several attractions during the 1960s,
especially music programs such as O Fino da Bossa and the classic MPB Festivals where several
renowned artists such as Gilberto Gil, Caetano Veloso, Chico Buarque, Elis Regina, among others,
performed amidst the strong military dictatorship in the country.

Competition

With the emergence of TV Globo and the growth of its rival TV Tupi, Record sees its audience
gradually decrease. However, the station was able to launch a few more audience hits, such as
Família Trapo with Ronald Golias and Jô Soares, and the news program Repórter Esso. The Teatro
Record in Consolação suffers a fire that forces Record to transfer the São Paulo headquarters to
Augusta Street, closer to downtown São Paulo.

1969-89: Decline

The founding of REI and the participation


of Silvio Santos

Due to disagreements between the directors


of TV Rio and Record (because the Rio de
Janeiro channel had acquired productions
from Tupi, which was then a rival of the
Machado de Carvalho family station), the
Emissoras Unidas was extinguished in 1967.
Later, however, the two stations reconnected
and founded the Rede de Emissoras
Record TV logo in the 70s
Independentes, which became known by the The businessman and
acronym REI. Immediately after this, television presenter
businessman Silvio Santos acquires half of Silvio Santos was co-
manager of the network
Record and uses it to show some of his programs (since the entertainer
in the 1970s.
had lost space on other television channels). Despite initially not
agreeing, the former owners of Record end up accepting the agreement
for Silvio to co-operate the station.[11]

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By this time, TV Record had considerably lost its audience to TV Tupi, Rede Globo, and the
recently established Rede Bandeirantes, owned by João Saad. Shortly afterwards, TV Rio was
disconnected from the Emissoras Independentes and Record became the only generator of the
network. REI would later broadcast the 1970 FIFA World Cup directly from Mexico, marking the
first World Cup to be transmitted by Record. The channel also brings its casts of artists,
particularly the famous comedian and animator, Chacrinha.

However, due to the decline that was gradually affecting Record, the channel decided to sell its
theater in Rua Augusta in downtown São Paulo. Meanwhile, Silvio Santos inaugurates a new TV
channel in Rio de Janeiro called TVS and starts to exchange productions of this channel with
Record. With the simultaneous debut of Programa Silvio Santos on TVS and Tupi in 1976, the
entertainer began to have more comfort to present the attraction. In 1978, Paulo Machado de
Carvalho acquired concessions to operate two more television channels for TV Record: channel 4 in
Franca and channel 7 in São José do Rio Preto. In 1980, Record premieres Programa Silvio Santos
together with TVS.

Concessions and the departure of Santos

With the bankruptcy of Rede Tupi, Silvio Santos won some concessions from the former
broadcaster from the federal government and founded his own television network, SBT. The
businessman and entertainer, together with Paulo Machado, starts managing channel 9 in Rio de
Janeiro (which had also won the bidding process), which was transformed into TV Record Rio de
Janeiro in 1982, becoming the channel's fourth TV station (since the other two stations in the
countryside of the state already existed, besides the headquarters in São Paulo). Both stations
belonged to the now relapsed Rede de Emissoras Independentes, which until then had a very low
audience.

After SBT was founded, in 1981, TV Record São Paulo became a second plan for Silvio Santos, but
the Machado de Carvalho family, co-owners of the channel, insisted on investing in the small
station. In 1983, the program Especial Sertanejo premiered, under Marcelo Costa's command,
while journalism remained the station's flagship with the premiere of Jornal da Noite. In 1985, SBT
was nationally consolidated when it debuted its national network programming via satellite for all
of Brazil, through Brasilsat, Embratel's exclusive channel. In 1986, Record broadcast its second
World Cup in a pool with SBT directly from Mexico. In 1987, at the same time that Programa
Silvio Santos stopped being shown on Record (and started being shown only by SBT), Silvio Santos
stopped injecting 70% to 80% of his participation in TV Record of São Paulo, even removing
channel 9 of Rio de Janeiro from the hands of Machado de Carvalho.

The end of REI and ostracism

In the year 1989, the then-Rede de Emissoras Independentes that still continued to be led by TV
Record de São Paulo succumbs to its crisis and is extinguished. With this, the channel fell into
ostracism and Record became a local station again, leaving only the station in São Paulo and the

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other two in the interior of the state, since channel 9 in Rio de Janeiro had become TV Corcovado,
which would later be owned by CNT to become CNT Rio de Janeiro.

Sale to Edir Macedo

With Record already suffering a serious crisis and on the verge of bankruptcy, Silvio Santos
convinces Paulo Machado de Carvalho to put the station up for sale. Until that time, besides the
very low audience, the channel had annual revenues of $2.5 million, but had debts that exceeded
$20 million.

Soon after learning about the sale of the channel, the leader of the UCKG, Edir Macedo, became
interested in buying Rede Record. At the time, he was in the United States and learned about the
sale of the station from his lawyer Paulo Roberto Guimarães. Macedo appointed pastor Laprovita
Vieira to be the intermediary of the purchase of Record. Laprovita had a meeting with Demerval
Gonçalves, representative of Silvio Santos and Paulo Machado de Carvalho, at the station's old
headquarters in the Moema district of São Paulo; the negotiation was quick. Besides TV Record,
Edir Macedo also acquired Rádio Record, which, like the television channel, was in bad shape and
also belonged to Machado de Carvalho's family and to Grupo Silvio Santos.

A meeting was held with lawyers from both parties, which was attended by Laprovita, Edir, Silvio
Santos and his partner Paulo Machado de Carvalho. The requested amount was accepted by both
parties, both Edir Macedo and Silvio Santos' representative. Days later, Silvio Santos regretted the
sale, but he was aware of Record's precarious situation and had no other way out, since both he and
Paulo Machado de Carvalho were still unable to pay Record's debts. Some creditors threatened to
file for bankruptcy for the chaotic situation the channel was in.

After the sale, it was rumored that Record would become a channel with completely religious
programming which would be used by UCKG, founded by Edir Macedo. However, this did not
actually happen, but until today, the station shows some evangelical programs, especially in the
early morning hours. The new directors of the station after the purchase, together with Macedo,
decided to continue the station's commercial activities.

The deal led to the creation of Central Record de Comunicação (now Grupo Record) in 1989, which
became the main media conglomerate controlled by Macedo himself, which today includes, besides
RecordTV and Rádio Record, the portal R7, Record Entretenimento, and later Record News.

1990-2007: Growth and investment

Restructuring

After its sale, TV Record went through drastic changes: a new visual identity was presented in July
1990 and a reformulation in its programs that managed to recover its lost audience. The station
started its national expansion when it began transmitting its signal via the BrasilSat A2 satellite,

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also distributing its programming to satellite dishes. The channel became Rede Record and began
to acquire its own stations, affiliates and retransmitters for its new network.

In 1995, the station moved to its current headquarters in Barra Funda by acquiring the CBI
Studios, which was very modern for its time. During this period, the company hired several artists
to fill its programming grid, with several artists such as Eliana, Raul Gil, Gilberto Barros, Ratinho,
Milton Neves and others becoming famous. Record was able to reach third place in the national
audience, surpassing Band and
the struggling Rede Manchete.

New slogan and further


expansion

In 2004, the network decided to


bet on a new phase aiming for
The logo of Rede Record more ratings. With the slogan On Lula and Edir Macedo at the opening
from 2007 to 2012 the way to leadership, Record ceremony of Record News
begins to expand its attractions by
producing renowned programs,
new vignettes, and telenovelas that became popular. Among the successes of this new phase, the
productions A Escrava Isaura, Prova de Amor, Vidas Opostas and Caminhos do Coração (which
was divided into three seasons due to its huge audience) stand out.

On September 27, 2007, Record News, the first free-to-air news channel on Brazilian television,
was inaugurated, occupying the signal of the former Rede Mulher, though it was already owned by
Grupo Record 13 years prior. On the day of the foundation of Record News, the governor of the
state of São Paulo José Serra, the mayor of the city of São Paulo Gilberto Kassab, the then
president of Record Alexandre Raposo, the owner Edir Macedo and the president of the Republic
Luiz Inácio Lula da Silva were present. The inauguration ceremony of the new channel was
broadcast by Rede Record inside Jornal da Record, as well as Record News itself.

Competition with Globo and SBT

In 2007, Rede Record was able to overtake SBT to become the second largest Brazilian television
station, only remaining behind Rede Globo. However, in some programs, it was able to overtake
Globo. In cities such as Goiânia, Belém, and Fortaleza, its news magazine, Domingo Espectacular,
surpassed Rede Globo's Fantástico,[12] and Record's morning news program, Fala Brasil, was able
to surpass Bom Dia Brasil in São Paulo. On December 11, 2009, Record managed to top first place
in Rio during the broadcast of The Elite Squad.

2010-15: Redesign

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Helicopter crash and rescue

In early 2010, a RecordTV


helicopter crashed inside the
Jockey Club in São Paulo after
suffering a breakdown. The
aircraft was in that region to
cover a robbery that had occurred
in the Morumbi neighborhood,
South Zone of São Paulo. The
pilot of the helicopter, Rafael Recording the program Hoje em Dia in
Record TV logo in 2011 2015
Delgado Sobrinho, died on the
spot and cameraman Alexandre
Silva de Moura "Borracha" was taken in serious condition to
hospital; the two occupants were rescued by Globocop from TV Globo.[13] Rede Record lamented
the incident at the time and closed that night's Jornal da Record quietly with a moment of silence
in honor of their deceased colleagues.[14]

Olympic broadcast

In 2012, Record exclusively broadcast the 2012 Olympic Games in London and the unprecedented
2010 Winter Olympics in Vancouver. It was the first time that its rival Rede Globo was left out of
the Olympics, though them and Rede Record, along with Rede Bandeirantes, would broadcast the
Summer Olympics in 2016.

Reformulation and loss to SBT

In 2013, Record underwent a reformulation, which eventually resulted in the change of the
broadcaster's top command. Alexandre Raposo was eventually fired and in his place Luiz Cláudio
Costa came from TV Record Brasília to the position of president. Another important change in
command was that of Honorilton Gonçalves, by Marcelo Silva in the position of vice president of
Record. After spending 2012 without much profitability, the company hired a consulting service to
reformulate its market strategies.

In 2014, SBT (which always held the second place position in Brazilian television until 2007) was
able to take back second place, which shrunk Rede Record's position down to third place for the
first time since 2007. However, Rede Record managed to keep its position as one of the top three
Brazilian television networks.

2016-present: Rebranding and current affairs

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To mark a repositioning of the brand, Rede Record, on the night of November 24, 2016, during the
broadcast of Jornal da Record, presented to the public its new visual identity. The news program
showed a report on the change in the brand and the
station's slogan, which is now "Reinventing is our
brand". The station's name was also changed to
RecordTV. The change occurs to consolidate
RecordTV's image as an avant-garde and multiplatform
station, linked to the television of the future and to
reaffirm that its performance goes beyond the borders
of Brazil and reaches more than 150 countries with its
signal. In addition, products such as soap operas and
miniseries are exported to countries on all
continents.[15]

Teledramaturgy Headquarters of RecordTV, in São Paulo

Telenovelas
The first telenovela produced and aired by Record was the
1954 novella A Muralha. Between 1954 and 1977, the channel
had produced seventy-eight telenovelas. In this first period,
still in the era of Silvio Santos and Paulo Machado de
Carvalho, the highlights were Os Deuses Estão Mortos and As
Pupilas do Senhor Reitor, the latter being, according to
Unicamp, the soap opera with the highest audience in
Record's history. The last production of the network in this
first phase was Meu Adorável Mendigo of 1974, a plot that
Entrance to the Casablanca Estúdios closed the teledramaturgy core in the network, which was
complex, in Rio de Janeiro. dismantled and the professionals dismissed after this period.
In 1977, however, the network aired O Espantalho, a
partnership with Ivani Ribeiro, who had started at the
channel in 1954. [16] Between 1999 and 2004, eight additional telenovelas were unassumingly
produced, originating from Record's partnerships with independent companies.

On May 10, 2004, Herval Rossano was hired as general director of teledramaturgy and began to
guide the network in restructuring, promoting investment in the purchase of state-of-the-art
equipment, new studios and expansion of the team, in addition to the acquisition of a cast of rising
authors and new qualified actors.[17] The director presented the proposal of seven plots by different
authors before the choice of which one would restart dramaturgy at the network was made. Besides
the debut telenovela of this new phase, A Escrava Isaura, several other productions stood out,
such as Vidas Opostas, Prova de Amor, Amor e Intrigas, Chamas da Vida and Caminhos do
Coração.

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In 2015, the plot Os Dez Mandamentos, the first biblical telenovela of the network and of Brazil,
was produced. Os Dez Mandamentos was an immediate success and made history in Brazilian
television. With the soap opera, the network broke an audience record by surpassing Globo's main
soap opera for the first time in 40 years. With the success of the soap opera, Record TV decided in
October 2015 that the 8:30 PM time slot would be dedicated only to biblical productions. The soap
opera was also broadcast in several countries (such as in Argentina by Telefe).[18]

On January 19, 2021, with the launch of the soap opera Gênesis, Record managed to beat its
competitor in two capitals and make one of the most followed productions in the world.[19]

Miniseries and series


Record TV has so far aired more than 20 series, serials and
miniseries in its different phases, since the 1950s. Also, since
the restart of the network's teledramaturgy core in October
2004, besides telenovelas, some series and miniseries have
been produced, mostly with a biblical or police theme.

Revenue Bianca Rinaldi with the costume of the


main character Isaura from the
telenovela A Escrava Isaura.
According to Rede Record's vice president, in 2010, Rede
Record had revenues of 2.7 billion reais, exactly 25% more
than in 2009. In 2011, the network had revenues of 3.5 billion reais, and 1.72 billion reais in 2012.
[20]

Coverage
RecordTV currently has 15 owned-and-operated stations and 96 affiliated stations, for a total of 111
stations. It was one of the pioneers of digital television in Brazil.

International coverage
Created in 2002, Record Internacional is present in 150 countries and carries programs that are
successful in Brazil. Record Internacional contains six channels that carry a digital signal around
the world, and 17 stations. The station is also an affiliate of CNN International.[21]

In Africa, RecordTV broadcasts to Mozambique, Uganda, Cape Verde, Guinea-Bissau and


Madagascar. In Mozambique, TV Miramar, which is part of Record International, has 10 stations
and has several local programs, which were successful. Additionally, the station also broadcasts to
all of Asia, and this coverage is done by two satellites: Asiasat 2 and JSAT.

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In the United States, coverage is provided by the NSS-806


and EchoStar satellites and is distributed by Comcast and the
Dish Network. In Europe, RecordTV is the only Brazilian
television channel available without any subscription fees.
Coverage reaches all countries on the continent.

Controversies
Journalist from Record TV during the
Edir Macedo's control of Rede Record recording of a news story in Pretoria,
South Africa.
The sale of Record in 1989 to
businessman Edir Macedo is
still controversial; the Federal Police conducted an investigation in
which they discovered that part of the money used by Macedo for the
purchase of the station consisted of interest-free loans from his
Universal Church. The leader of the UCKG was sentenced to pay a
fine for not having declared this money.[22] In 1992, the station's
studios, still located in Moema, suffered another fire in which
several documents related to the sale of Record were lost, causing
the transaction to owe more satisfactory explanations.

That same year, Edir Macedo was arrested shortly after holding a
service at the Templo Maior of the Universal Church in the Santo
Edir Macedo in 2007
Amaro neighborhood of São Paulo on charges of charlatanism,
stelionism, and injury to popular belief. The then-new owner of
Record was jailed for 11 days and was released for lack of evidence, later getting rid of the charges.
In late-1995, Macedo was once again the target of controversy when he appeared in a video
recorded in 1990 by a former member of the UCKG and aired on TV Globo, where the spiritual
leader appeared teaching other pastors to convince believers to donate money to his church. With
the video becoming viral on the Internet, Macedo tried to petition the courts to have copies of the
Globo report removed from YouTube, but had his request denied.[23]

Money laundering
In 2008, the UCKG was accused of money laundering and its members, including Edir Macedo,
were charged for gang formation. The case gained notoriety, mainly, because it was heavily aired
again by Rede Globo in its national news program, Jornal Nacional. In response, In Jornal da
Record, Rede Record presented several old accusations that Globo had alleged links in the result of
the 1989 presidential elections and the military dictatorship. The case was later dismissed and
Record again criticized Globo for not reporting Edir Macedo's innocence.[24]

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According to the Forbes magazine, Edir Macedo is the richest pastor in Brazil, with a net worth
estimated in January 2013 at almost two billion reais. The Universal Church of the Kingdom of
God and Edir Macedo contested and stated in a note that, although Rede Record is owned by him,
Macedo would not be remunerated or participate in profits or any other financial resources coming
from the station and that they would be reinvested in Record. His only sustenance would come
from the church through the "per diem" paid to pastors and bishops by the institution and from the
copyrights of the books he authored.[25]

In 2007, the Folha de S.Paulo newspaper pointed out that Macedo was the largest holder of
concessions in the Brazilian media, with 23 television stations, including Rede Record, and 40
radio stations, and that the conglomerate's financial extension, registered in the then tax haven of
Jersey Island, would serve for "money laundering" of tithes received by the UCKG.[26]

Relationship with the Universal Church


According to the investigation, at least 50 companies, such as radio and TV stations (especially
Rede Record), printers and tourism agencies controlled directly or indirectly by members of the
Universal Church of the Kingdom of God are benefited by donations made by believers of the
UCKG throughout the country.

The Universal Church, along with Rede Record and Folha Universal, the main media outlets linked
to the UCKG, have also had numerous editorial conflicts with several other media outlets in Brazil,
among them the UOL portal, the Veja magazine, the Folha de S.Paulo newspaper and especially
Rede Globo. Edir Macedo stated to IstoÉ's website that the Rio de Janeiro broadcaster is one of
Universal's biggest enemies.

"Chute na santa" incident


At dawn on the holiday of October 12, 1995, the day of Our Lady of Aparecida, celebrated by
Catholics, the program O Despertar da Fé, produced by the Universal Church, was aired on Rede
Record. During the broadcast, the televangelist, Sérgio von Helder, kicked and hit an image of the
Saint that he had bought. In addition to assaulting the image, Sergio stated that "God could not be
compared to such an ugly, horrible and disgraceful 'doll'."

The following day, the incident was reported by Rede Globo during Jornal Nacional, causing great
national repercussion. The fact was widely criticized not only by Catholics, but also by other
religious groups, being reported as religious intolerance. At the time, Edir Macedo even offered
space on Record to some Catholic leaders as an apology, but they refused. Later, Macedo claimed
that he was suffering religious persecution from the media, especially from TV Globo, saying that
Roberto Marinho's network had turned him into a "monster".

Accusations of political bias

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As in previous governments, Edir Macedo positioned


himself as pro-government when Bolsonaro came in first
place in the polls in the 2018 elections. The Folha de
S.Paulo newspaper found out, together with other
journalists from RecordTV, that conflicts were occurring in
its journalism editorial line to favor Bolsonaro from
politically biased information. Until that moment, neither
the station nor the journalism sector officially supported
the politician. Due to this, that same year, the director of
Jornal da Record resigned.
Edir Macedo alongside Jair Bolsonaro
Writing for The Intercept Brasil, João Filho questioned the and Silvio Santos during the 2019
increased inflow of public money to RecordTV and other Homeland Day celebrations.
stations in which the owners appear on Bolsonaro's side.
Before the current administration, more money was spent
on the broadcasters from their audience, but the method was canceled without reason.

On January 15, 2020, it was revealed by Folha de S.Paulo that Fabio Wajngarten, head of the
Social Communication Secretariat of the Presidency of the Republic (SECOM), received, through a
company of which he is a partner, money from TV stations and advertising agencies that have
contracts with Jair Bolsonaro's government. Among them are Rede Bandeirantes and RecordTV.
Such fact entered the analysis of Reporters Without Borders, which analyzes Bolsonaro's attacks
directed at the press.

In June 2020, a survey released by Agência Pública confirmed that RecordTV, alongside other
evangelical broadcasters and pastors supporting the government, received the most advertising
funds from SECOM, at a total of 30 million reais. RecordTV also received money to publicize the
"Positive Agenda", an advertisement to convey a favorable image of the government to the
population. Another pro-government marketing piece broadcast on the station was "Amazon Day",
after the Bolsonaro government received international criticism with the burning in the Amazon.

According to a survey done by Poder360, Bolsonaro granted 102 exclusive interviews to media
outlets, even though he claimed to dislike the press. Band was the most attended, followed by
RecordTV, SBT and Jovem Pan.[27]

Commenting on how the news outlets of RecordTV reported on Marcelo Crivella's arrest, Ricardo
Feltrin, a columnist for UOL, pointed out that the journalism of RecordTV lacks credibility because
it is linked to the UCKG.[28]

Last year this column wrote about some of the reasons that do not allow Record's
journalism to demonstrate impartiality and credibility.

The biggest one, no doubt, is the fact that the network is umbilically linked to the
Universal Church of the Kingdom of God.(...) Today, December 22, the situation
happened again, but in an inverse way.

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While all TV stations and websites in the country were following the arrest of Marcelo
Crivella, mayor of Rio de Janeiro, bishop of Universal and nephew of Edir Macedo,
Record was using its journalism to "gild" the pill.

In all stations the headline was obvious and clear: "Marcelo Crivella is arrested".

On Record's Fala Brasil, however, the call to the news was:

"Mayor Marcelo Crivella is taken to Police City."

It is hard to believe in coincidence or simple editing error. This is the face of Record's
journalism, this is the truth.

Record's treatment to the news had immediate repercussions in social networks and
internet users.

The network was criticized for supposedly trying to "pass the rag" or distort an
established fact: the arrest was treated only as "driving".

— Ricardo Feltrin

Subliminal political propaganda


In October 2020, the electoral judge Luciana Mocco Moreira Lima prohibited RecordTV from
continuing to make political propaganda with the use of subliminal advertising. A subliminal
advertisement for Mayor Marcelo Crivella, a candidate for reelection in the city of Rio de Janeiro
and who is the nephew of the Edir Macedo, was circulated by the station and on its website. In the
campaign, Record presented its new WhatsApp number, which ended with 1010, 10 being the party
number of the politician. The judge recalled that a similar fact occurred in 2014, in the election for
mayor of Rio de Janeiro, in which a vignette was suspended by the Electoral Justice, which
advertised Psalm 22, when the number of Crivella, at the time, was also 22.[29]

Spreading of misinformation
According to Radar To Facts, on February 26, 2021, RecordTV and other media outlets have
helped drive misinformation about the COVID-19 pandemic by posting interviews with doctors on
YouTube defending drugs with no proven effectiveness or with criticism of wearing masks.[30]

Awards
ExxonMobil Journalism Award

2005: Esso Special for Telejournalism, granted to Leandro Cipoloni, Antonio Chastinet, Steve

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Ribeiro, Luiz Mendes and Paulo Nicolau, for the report "Imbroglione - The Phantom Citizen".
2008: Esso Special of Telejournalism, awarded to André Felipe Tal, Ricardo Andreoni, Jorge
Valente and Marcelo Zanini, for the report "Dossiê Roraíma: Pedofilia no Poder"
2020: King of Spain, awarded for the third time to the broadcaster, but this time for the report "A
Besta", from Câmera Record.

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maiores-emissoras-tv-mundo/) (in Brazilian Portuguese). Retrieved 2021-12-12.
2. Willmersdorf, Com Pedro (2021-02-19). "Globo sobe em ranking e torna-se segunda maior
emissora do mundo!" (https://www.jb.com.br/heloisa-tolipan/noticias/2012/05/09/globo-sobe-e
m-ranking-e-torna-se-segunda-maior-emissora-do-mundo.html). Acervo (in Brazilian
Portuguese). Retrieved 2021-12-12.
3. "As 10 maiores emissoras de Tv do mundo" (https://diariodoestadogo.com.br/as-10-maiores-e
missoras-de-tv-do-mundo-109455/). Jornal Diário do Estado (in Brazilian Portuguese). 2021-
06-16. Retrieved 2021-12-12.
4. "Saiba qual foi a audiência de todas as emissoras no Brasil em junho" (https://www.tvpop.com.
br/15973/saiba-qual-foi-a-audiencia-de-todas-as-emissoras-no-brasil-em-junho/). TV Pop (in
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6. "Folha Online - Ilustrada - Vamos bater a Globo até 2009, diz vice-presidente da Record -
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ao/2015/02/1584265-sbt-completa-sete-meses-a-frente-da-record-em-audiencia.shtml). F5 (in
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8. "Rede Record" (https://web.archive.org/web/20091004013409/http://rederecord.r7.com/historia
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oes/2013/09/25/congresso-celebra-60-anos-de-fundacao-da-tv-record). 2017-01-07. Archived
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anos-de-fundacao-da-tv-record) on 2017-01-07. Retrieved 2021-12-12.
10. eusouojulio (2016-11-01). "No Brasil, grandes emissoras de TV são destruídas por incêndios" (
https://www.bastidoresdatv.com.br/colunas/no-brasil-grandes-emissoras-de-tv-sao-destruidas-
pelo-fogo). Bastidores da TV (in Brazilian Portuguese). Retrieved 2021-12-12.
11. www.observatoriodaimprensa.com.br http://www.observatoriodaimprensa.com.br/armazem-
literario/como-silvio-santos-virou-patrao/ (http://www.observatoriodaimprensa.com.br/armazem-
literario/como-silvio-santos-virou-patrao/). Retrieved 2021-12-12. {{cite web}}: Missing or
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12. "Audiência do Fantástico chegou a cair pela metade em dez anos" (http://ultimosegundo.ig.co
m.br/cultura/audiencia+do+fantastico+caiu+um+terco+em+dez+anos/n1237766044727.html).
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m.br/cultura/audiencia+do+fantastico+caiu+um+terco+em+dez+anos/n1237766044727.html).
Ultimosegundo.ig.com.br. Retrieved 2022-02-19.
13. "G1 > Edição São Paulo - NOTÍCIAS - Helicóptero de emissora de TV cai em São Paulo" (http:
//g1.globo.com/Noticias/SaoPaulo/0,,MUL1484229-5605,00-HELICOPTERO+DE+EMISSORA
+DE+TV+CAI+EM+SAO+PAULO.html). g1.globo.com. Retrieved 2021-12-12.
14. "Funcionários da Rede Record homenageiam piloto morto em queda do helicóptero da
emissora - São Paulo - R7" (https://web.archive.org/web/20160921072748/http://noticias.r7.co
m/sao-paulo/noticias/funcionarios-da-rede-record-homenageiam-piloto-morto-em-queda-do-hel
icoptero-da-emissora-20100210.html). 2016-09-21. Archived from the original (http://noticias.r7
.com/sao-paulo/noticias/funcionarios-da-rede-record-homenageiam-piloto-morto-em-queda-do-
helicoptero-da-emissora-20100210.html) on 2016-09-21. Retrieved 2021-12-12.
15. http://www.r7.com, R7-. "A Record agora é Record TV" (http://r7.com/V116). Record TV (in
Brazilian Portuguese). Retrieved 2021-12-12. {{cite web}}: External link in |last= (help)
16. "O Espantalho Resumo | Personagens | Trilha Sonora" (https://novelasdobrasil.com/o-espantal
ho-resumo/). Resumo das Novelas - Personagens -Trilha Sonora (in Brazilian Portuguese).
Retrieved 2021-12-12.
17. "Terra | Buscador" (https://www.terra.com.br/busca/?q=gente/noticias/0,,OI3542448-EI13419,0
0.html&curl=http://diversao.terra.com.br/gente/noticias/0,,OI3542448-EI13419,00-Estreia+nest
a+segunda+Prova+de+Amor+nova+novela+da+Record.html). Terra (in Brazilian Portuguese).
Retrieved 2021-12-12.
18. "Os Dez Mandamentos faz sucesso na Argentina e desbanca novela global" (http://entretenim
ento.r7.com/famosos-e-tv/os-dez-mandamentos-faz-sucesso-na-argentina-e-desbanca-novela-
global-06102019). R7.com (in Brazilian Portuguese). 2016-06-14. Retrieved 2021-12-12.
19. "Fefito - 'Gênesis' vence 'Jornal Nacional' em duas capitais e Globo muda estratégia" (https://w
ww.uol.com.br/splash/colunas/fefito/2021/01/22/genesis-vence-jornal-nacional-em-duas-capitai
s-e-globo-muda-estrategia.htm). www.uol.com.br (in Brazilian Portuguese). Retrieved
2021-12-12.
20. "Números estranhos | Radar on-line - Lauro Jardim - VEJA.com" (https://web.archive.org/web/
20130329202944/http://veja.abril.com.br/blog/radar-on-line/televisao/numeros-estranhos-qued
a-de-50-no-faturamento-da-record-vira-alta-de-13/). 2013-03-29. Archived from the original (htt
p://veja.abril.com.br/blog/radar-on-line/televisao/numeros-estranhos-queda-de-50-no-faturame
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21. "Hero officer kept Brazilian school massacre from being even worse" (http://www.cnn.com/2011
/WORLD/americas/04/07/brazil.school.shooting/index.html). www.cnn.com. Retrieved
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22. "Edir Macedo é bilionário devido a doações de fiéis, diz Bloomberg Businessweek" (https://ww
w.infomoney.com.br/carreira/edir-macedo-e-bilionario-devido-a-doacoes-de-fieis-diz-bloomberg
-businessweek/). InfoMoney (in Brazilian Portuguese). 2013-04-26. Retrieved 2021-12-12.
23. "Edir Macedo e Universal não conseguem tirar vídeo do YouTube" (http://www.conjur.com.br/2
007-jun-24/edir_macedo_nao_tirar_video_youtube). Consultor Jurídico (in Brazilian
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24. "Globo ignora decisão do TJ sobre Universal - Brasil - R7" (https://web.archive.org/web/201609
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a-noticia-20101024.html) on 2016-09-21. Retrieved 2021-12-12.


25. Chagas, Tiago (2013-01-28). "Em nota, Igreja Universal e Edir Macedo negam as informações
veiculadas pela Forbes" (https://noticias.gospelmais.com.br/nota-universal-edir-macedo-nega
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26. "Igreja controla maior parte de TVs do país - 15/12/2007 - Poder" (http://www1.folha.uol.com.br
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27. "Bolsonaro deu 102 entrevistas exclusivas desde a posse; Band foi a mais atendida" (https://w
ww.poder360.com.br/midia/bolsonaro-deu-102-entrevistas-exclusivas-desde-a-posse-band-e-a
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28. "Opinião: Jornalismo da Record tropeça (de novo) na prisão de Crivella - 22/12/2020 - UOL
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29. REDAÇÃO (2020-10-07). "Record é proibida de fazer propaganda subliminar para Marcelo
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External links
official website (https://recordtv.r7.com/)
RecordTV (https://www.facebook.com/recordtvoficial) on Facebook
RecordTV (https://twitter.com/recordtvoficial) on Twitter
RecordTV (https://www.instagram.com/recordtvoficial/) on Instagram
Record TV's channel (https://www.youtube.com/user/rederecord) on YouTube

Retrieved from "https://en.wikipedia.org/w/index.php?title=RecordTV&oldid=1076827706"

This page was last edited on 13 March 2022, at 04:50 (UTC).

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