BROADCAST MEDIA

What is Broadcast Media?

• Broadcast media is defined as different media
channels or broadcasters such as the television,
internet, audio podcasts, video content, and
others. The primary purpose of broadcasting media
is to broadcast and communicate with the public.
• It lets the masses know about everything that
happens around the world, as well as it is used for
entertaining people. In simple words, it can be
called the whole package of broadcasting
information, entertainment, and news.
Examples of sound waves or airwaves:
 Examples of broadcast in different media
channels:
RADIO– public radio, community radio, AM radio stations, FM radio stations and
newer digital radio stations such as DAB (Digital Audio Broadcasting), HD radio,
and DRM (Digital Radio Mondiale).
TELEVISION–
Public television: A non-profit television broadcaster that is funded by the
government or public donations, are known for their educational and
informative programming.
Ex. TV PATROL, 24 ORAS, ABS-CBN
Commercial television: A for-profit television broadcaster that generates
revenue through advertising, are known for their entertainment programming.
Ex. COMMERCIAL FOR JOLLIBEE, FOR COCA-COLA,FOR MCDONALDS etc.
Cable television: A television broadcaster that delivers
programming to consumers via cable networks, are known
for their specialized programming.
Ex. SKY CABLE, CABLE LINK, AIR CABLE, PARASAT CABLE TV
(these are cable operators in the country)
Satellite television: A television broadcaster that delivers
programming to consumers via satellite networks, are
known for their international programming.
Ex. GSAT, CIGNAL, SKY DIRECT
Internet television: A television broadcaster that delivers
programming to consumers via the internet, are known for
their on-demand programming.
Ex. SPOTIFY PODCAST, YOUTUBE, NETFLIX and many more.
The history of broadcasting dates back to the late 19th century. It is
generally recognized that the first radio transmission was made from
a temporary station set up by Guglielmo Marconi in 1895 on the Isle
of Wight.
However, the radio broadcasting of music and talk intended to reach
a dispersed audience started experimentally around 1905–1906, and
commercially around 1920 to 1923.
The first authorized broadcasts took place in 1922 in England.
Sound broadcasting in this sense may be said to have started about
1920, while television broadcasting began in the 1930s. With the
appearance of cable television in the early 1950s and the use of
satellites for broadcasting beginning in the early 1960s, television
reception improved and the number of programs receivable increased
dramatically.(kapansin-pansin)
Broadcast industry in the Philippines
At the Present!
Leading Source of Mainstream Mass Media
Products and Services in the country:
• ABS-CBN Channel 2
• GMA 7
FOUR DIFFERENT FORMATS OF
SHORT OR FULL-LENGTH FILMS:
• NARRATIVE FILMS – is fictional in nature which mean the
characters and situations were made up by the films
scriptwriter. This films can be dramas, comedies or horror
movie.
Ex. Lincoln, Star wars, The wizard of oz
• DOCUMENTARY FILMS – is opposite of narrative fiction film
which presents non-fictional or factual characters and
situations.
Ex. Kmjs, Wish ko lang, The king maker, Imbestigador, I-
witness
• ANIMATED FILM –is perhaps the oldest form of film format.
Nature of animation.
One piece, Dragon Ball
Using caricatures such as Olaf in the Disney movie Frozen,
wonder woman, super man etc.
• EXPERIMENTAL FILM –usually strays away (experiment)
from the traditional narrative format or the documentary
format in to physicality form of the film, the shooting
styles, the production process and the concept.
Ex. Himala and Oro, Plata, Mata which was directed by
Imee Marcos.